The classic cinematic quote “I’m ready for my close-up, Mr. DeMille” – taken from the 1950 classic film Sunset Blvd. – can be contextually applied to today’s world of effective marketing. How? Well, when it comes to marketing – especially
A Guide to How Manufacturers Can Show UP in the Digital Space
I had the privilege to be a guest on Lori Highby’s podcast, Social Capital, recently. We spoke about “How Manufacturers Can Show Up In The Digital Space”. Something I am known for is curiosity – which is the foundation for
What’s Your Biscuit? The Power of Story
“What’s your biscuit?” This may seem like an unusual question when talking about social media, but please take a moment to read about my tale and the connection between biscuit and the power of a good story will all become
How To Connect To The World
My Twitter love affair started over an Apple Watch. I was off to a convention for the 8th World Medical Tourism & Global Healthcare Congress in Orlando, Florida in 2015. I had under 100 followers on Twitter and I mostly
How I Overcame My Fear to Launch a Blog
I am a recovering journalist – a term I coined back in my fundraising days. It got a few laughs. I said I was going through the 12-step program and had to make amends; hence why I was a fundraiser.