The classic cinematic quote “I’m ready for my close-up, Mr. DeMille” – taken from the 1950 classic film Sunset Blvd. – can be contextually applied to today’s world of effective marketing. How? Well, when it comes to marketing – especially
A Guide to How Manufacturers Can Show UP in the Digital Space
I had the privilege to be a guest on Lori Highby’s podcast, Social Capital, recently. We spoke about “How Manufacturers Can Show Up In The Digital Space”. Something I am known for is curiosity – which is the foundation for
Sign Up. Suit Up. And… Show UP
Where the Magic Happens
Just. Show. Up. It is a term I heard during an online session with the amazing Maiko Saiko. She talked about the power of showing up: if you do that, you are already making progress. When we show up,
Storytelling: secret to business success
Once upon a time … A start to a story. A beginning. Often involving a reflection back in time. We know fairytales and fables are often the basis of stories we continue to tell among friends, co-workers, peers and now
What’s Your Biscuit? The Power of Story
“What’s your biscuit?” This may seem like an unusual question when talking about social media, but please take a moment to read about my tale and the connection between biscuit and the power of a good story will all become
WHY CONNECTIONS MATTER
Phone, text, email, Twitter – this is how we communicate daily. You can also throw Facebook, Snapchat, Instagram, TikTok, Pinterest, YouTube and Linked in into the equation. And sometimes we even talk – gasp – in person. Communication is natural.
How To Connect To The World
My Twitter love affair started over an Apple Watch. I was off to a convention for the 8th World Medical Tourism & Global Healthcare Congress in Orlando, Florida in 2015. I had under 100 followers on Twitter and I mostly
How I Overcame My Fear to Launch a Blog
I am a recovering journalist – a term I coined back in my fundraising days. It got a few laughs. I said I was going through the 12-step program and had to make amends; hence why I was a fundraiser.