In the world of marketing, there are always new platforms and strategies being professed as the next “big thing”.
It is not feasible to keep up with all of them, but every once in a while, one comes along that actually provides the results that they all profess to have. When that happens, it is important to get on board and bring your business forward.
Ingor van Rooi, Connection Catalyst
Social media is one of those things. It has been here for quite some time, but often the advantages are missed or worse, overlooked by many in manufacturing and frankly, in business overall.
That is why getting help is so important; just as you seek help for IT, for Human Resources, for purchasing new equipment or exploring a new process.
So, why is social media not only important, but vital for business as we head into 2023?
First, it gives companies a way to connect beyond one-on-one, to one to many with its ideal audience and foster those audience members into customers.
It moves beyond local to national and international; and no flights, passports, visas are needed.
Social media can help generate brand awareness, leads and sales.
Here are 3 reasons why social media is important as listed by WebFX:
- By marketing to users who already follow your company’s social media accounts (and therefore are already fans of your company), you know that you are reaching a qualified demographic and thus generating qualified leads.
- Social media marketing allows an individual / company to connect with people / other companies with whom they share interests, building a community. In communities sharing is encouraged, which can have a huge impact on your business. Social media is important because it makes it easy for your followers to share your promotions and content.
- Social media allows people to get to know about your brand, as a business. It therefore builds brand awareness and once a relationship is established, brand loyalty, as well.
Recently, on my live show, #ShowUP with GailNow, I interviewed Ingor van Rooi. She is known for her love of people, seeing them flourish, as well as her work to help others get started with building their community on social media, especially LinkedIn.
In the business world, LinkedIn is a must-have for anyone deciding where to start to build a base.
van Rooi has successfully helped entrepreneurs and manufacturers to optimise their profiles on the platform and understand how to genuinely build relationships through interacting with others via direct messages, engagement, sharing of content and working together, maximising on each others’ strengths.
She teaches her clients to show up on social media by building community and embracing her 3 pillars: connect, communicate and collaborate. Through really implementing these concepts, Ingor’s clients have been able to build relationships and community, increase the engagement on their content (some by 500-600%), be exposed to new ideas, gain opportunities and evolve as people.
Ingor is originally from South Africa, where they speak about a concept called Ubuntu. This concept has been widely spoken about all over the world and is very close to her heart because of her love for people. It is the concept of Ubuntu that has helped Ingor build her community of friends on LinkedIn and other social media platforms.
According to Wikipedia, Ubuntu is sometimes translated as “I am because we are”, or “humanity towards others”. In Xhosa (a language native to South Africa), the latter term is used, but is often meant in a more philosophical sense to mean “the belief in a universal bond of sharing that connects all humanity”.
During the show she and I spoke about the importance of social media in business as we know it today, as well as why it is important for manufacturing companies to be on LinkedIn and the pillars she teaches her clients to help them show up on the platform.
Ingor shared a few staggering statistics that should motivate any company to build out their profile and begin sharing, even if only once per month. Here are a few that stats that were mentioned during the show:
- LinkedIn is the most trusted social media platform
- There are more than 800 Million Users on LinkedIn
- 4 out of 5 of these users are decision makers (i.e. C-Level executives in companies)
- Only 5.2% of all the people that use LinkedIn share content, so if you do, you will stand out (this also means that the rest of LinkedIn’s users are lurking and seeing the content shared)
She shared an interesting analogy with us regarding lurking on LinkedIn, “I think that having a LinkedIn account, and just lurking, you can equate it to deciding to go to a trade show and just standing against the wall and watching everybody talk and network. That’s basically what you’re doing. It’s almost pointless, to go to a trade show, invest your time, make the effort to go there and then just stand and watch everybody else make those connections, network, talk to each other, and probably do business together, too. Right? So that’s what you’re doing when you show up on LinkedIn and all you do is scroll.”
As we know and has been shared by many, people do business with people, especially ones they know, like and trust.
Ingor and I also spoke about how it is important to build the KLT (Know, Like, Trust) Factor. In a recent article shared on Jessica Thiefels Consulting (a content marketing company) website, the “know like trust” (KLT) factor is a marketing concept that is becoming more and more important. The goal is to get your audience, prospects, leads, customers, or clients to understand and eventually believe in your brand.
In simple terms, someone first needs to get to know the “you” behind the brand, which conversely drives connection and familiarity. This familiarity (or knowing) is imperative according to the Gustavson 2021 Brand Trust Index, because “Consumers tend to gravitate to ‘familiar’ brands in 2021 because of the peace of mind they provide.”
According to an article on the website of the Content Marketing Institute, this kind of “Knowing” is not surface knowledge where people have seen your name, logo, brand, or content. In that kind of knowing, people recognize you and know you exist. You’re not a total stranger. They know about you or at the very least, of you. The kind of knowing you want – the kind that opens up greater possibilities for stronger relationships that can lead to sales – is deeper – the kind of knowing that follows when someone shares private details and understands who you are at your core or foundation.
Ingor also pointed out that it is important to show up online (and in real life) with authenticity; making sure that what we share is true and consistent with what is known about us everywhere. Of course, we get to choose how much we share, but it is important to make sure that what we share is real. She went on to quote Dr Seuss from his book, Happy Birthday to You, “Today you are you that is true then true. There is no one alive who is youer than you.”
She also spoke about ensuring that we engage in the content shared by others, answering comments on your own content, messaging in the DMs and also connecting offline with authenticity. She said that showing up on LinkedIn and not doing that would be like walking around in your neighbourhood wearing earphones, not looking at people, not greeting them when you pass them, focused on getting home and getting to work and getting home and getting to work and really not building those relationships. Then needing something like salt at 10:00/11:00 pm when stores are closed and having no option because we have no relationships with our neighbours.
Something else she spoke of is that building relationships online is important because it helps one learn about different things. She shared that interacting with others on social media and in person exposes us to different kinds of people, people that have different backgrounds to you, people that have different experiences than you have. When you are exposed to those people you actually grow as you learn more.
Ingor and I also shared a bit from the 4th annual Algorithm Research Report for the platform recently released by LinkedIn expert Richard van der Blom. This 57-page report comes from the analysis of nearly 10,000 posts over 4 months, and reveals statistically significant patterns in the current behaviour of LinkedIn’s algorithm.
Something that is mentioned in the report that we highlighted during our conversation was that the engagement on a post in the first 90 minutes is usually important to kickstart the growth. Here are some other items listed in the report to help increase engagement is as follows:
- Increase followers (in Creator Mode); they are included in your first batch
- Get more people to ring your bell, so they get notified
- Respond to all comments with your own comment in these first 90 minutes
- Tag or notify people that you want to engage on your post
Here are a few of Ingor’s favourite tips on LinkedIn and also shared in the aforementioned report:
- Make it personal
- Post frequently, but moderately!
- Nurture your own posts for better results
- Creator Mode will grow your followers and reach
- Avoid negative engagement on your posts
- Be consistent
All this to say, being on social media is important for any business, even those in the manufacturing industry!
As I often say, “If a tree falls in the forest, and no one documents it, no one talks about it. Did it happen?”
Manufacturers NEED to be on social media, especially LinkedIn (as that is where their prospects are) to build that KLT, help their brand awareness to grow and then build their brand loyalty so that they can turn strangers into customers.
Interested to find out more about our conversation? Read the transcription below or watch the replay here.
Connect with Ingor here.
#ShowUP with GailNow and guest, Ingor van Rooi
Thu, Dec 01, 2022 3:53PM • 1:03:22
TRANSCRIPT – From Otter.Ai
(Direct transcription- non-edited version)
linkedin, people, talk, post, content, katie, connect, lurker, anger, connections, person, comment, algorithm, share, day, thought, curiosity, manufacturing, inger, reach
Well, hello, everyone. Well, I decided to show up in my own historic garb, which is Scottish because today is St. Andrews day. So coming from good Scottish stock, I wanted to do a little bring on some bagpipe music. And well, I just wish everyone a Happy St Andrew’s Day and I’m looking forward to January and Robbie Burns day. And if you check out my LinkedIn post today, you’ll see some information about St. Andrews day. And also when I gave a keynote talk about my Robbie Burns connection and the branding of the bard. Well, welcome. So my name is Gail Robertson and I am Chief curiosity officer with gale. Now, I am super excited today because well, for those of you who aren’t aware, my focus is on helping manufacturers both tell and share their story. And it’s using curiosity as the tool that helps us get there and helping people to sign up, suit up and show up. And my guest today is someone well, this is basically about showing, not just telling about the power of networking, the power of connecting, and the power of finding people to help you do things sometimes if maybe that’s not your expertise, or maybe it’s a time issue. And you need to make sure that you are building out that network of people that can help you. So we’re going to be showing not just telling because when I share this story and the person that’s going to come on screen. This person definitely understands networking, connecting, and also the power that is in Linked in. Now while we’re on a few different platforms, and while I’m really focused of late, a little bit more on YouTube, I do understand how powerful LinkedIn is and how it can connect to some other platforms as well. So I’d like to know, welcome everybody in our studio audience and I also want to welcome my very special guest and if I had a drum I’d say drum roll. Welcome Inga. Oh, oh so great to have you and Inger is someone who wears a few different hats. She helps behind the scenes on my show. She helps behind the scenes with LinkedIn and we work together on some manufacturing projects. And definitely Inger has a specialty in the area of helping people get started on LinkedIn as well in Both coaching and helping guide them. So before we start anger, let’s go over to the studio audience. Let’s see. Well, you’re there. Hello. We have a LinkedIn user. That is that. Hello. We have Whitney. Oh, Hello, friends. Yes, Whitney, so great to see you. You know, when you weren’t here, I think it was last week. It was like, where’s Whitney? Whitney, just now she shows up as an amazing person. So she has Scottish heritage too. Well, there you go. Maybe we’re related way back in the Scottish world. And Katie, she says, Hello, Katie. We’re overdue for an Instagram, FaceTime, or whatever. Because we often get on there and have interesting conversations, don’t we, Katie? All right. So um, well, let’s start with, you know, anger. And I. Well, anger, do you want to maybe share how we first met and the connection? Do you want to?
Yeah, sure. It was way back. Way back when I really first started showing up on LinkedIn. Not long before. And then I was connected to someone who brought me into a networking group that was about manufacturing. And I remember thinking, during the first, the first visit that I had with him, I thought, What the heck am I doing here? And I had my camera off, for most of it. Because I just kept thinking, I don’t think I fit in; what is the point of being here. And, you know, they became like my family, really. And through Sam, who was the host, he’s the one that brought us together. And I remember, you know, our first meeting and how I just felt that we clicked. And it was awesome. And just all because I really got out of my comfort zone.
Right now, there’s a little bit of a freeze there. So I don’t know, maybe because it’s the cold weather? I don’t know, it froze a bit. But yes, it was and it was an ERP call. And I think we both were in that meeting going. Like, I barely know how to spell ERP. Yes, it was definitely a great connection, because we jumped on a call, and then we ended up starting to work together. And so that’s kind of why I wanted to start with that call or with that story is often, you know, people get into social media, or 10, things like that. And, and that is their goal, I’m gonna, you know, I’ve got to get business. And we both were in there. That was not that we were just interested, we were both curious about what was happening, and had no expectation. I think of, you know, at that point, really, whether I was at that point, you were doing more admin work and have gone on to grow your business and go down different routes. Because of curiosity, we’re going to talk about how one of the things that I started to talk about with this, my future project will be looking at the power of curiosity, and curiosity has so much power when you use it, when you embrace it. Wow, it opens up so many doors. So we were both curious, we landed in that group, and we started doing work. So how does this apply to manufacturing? Well, we’re going to talk about that today about how when you sign up, suit up and show up, use curiosity, you know, you will both find solutions sometimes if to your problem, but you will also find people that may need that you may be providing solutions to and you just if you go into it with that approach and attitude much like you go to a trade show much like you go to an event a networking event, the same thing kind of happens in in the LinkedIn world. So yes. So in terms of let’s go back, because a lot of people may think you know, someone like yourself, Oh, well, it’s easy for anger. She’s, you know, out there posting and LinkedIn and it just comes easy to her. Let’s go back to your origin story of how you got on LinkedIn, because I didn’t know until earlier today. That story, which is interesting, how you came on to LinkedIn.
Yeah. I remember back in 2011, actually, somebody came to a meeting with my boss, and he and I in To acted, emailed, called, and then met in person. And after the meeting after we met in person, he sent me an invitation to join LinkedIn. And that invitation sat in my inbox for a while because I thought, What am I going to do on LinkedIn, I just, I, you know, just recently I’ve started a new job. And I really didn’t want to jeopardise that. I didn’t want my boss to think that I was looking for work. So I just, I sort of just left the invitation there. But during a conversation with my boss, maybe a week or two after that invitation came to me. I told him that, you know, this person, let’s call him Bob, Bob invited me to join LinkedIn. And I didn’t, I told my boss, because we had an honesty between us. And I just said, I don’t want to join because I didn’t want you to think that I’m looking for work. And he said, No, LinkedIn is more than that. It’s all about networking. So come and join the fun. And you know, and connect. Even my boss actually told me to connect with him as well. So
and you know, that was right around 2011? Yes. So that would have been probably right when things were definitely shifting, because at one time LinkedIn, if you went on LinkedIn, as soon as you saw someone on LinkedIn, that was kind of all they’re looking for work. I remember that exact same. Same thought. And I want to go to a couple of comments here before we go any further because I know what Whitney said she was Miss last week because she took the day off and saw black Panther with her husband. So that was just before the US Thanksgiving. So I had decided, yeah, go ahead anyways, but Katie said, “Did someone say Irish?” We said Scottish, but we’ll get to the Irish. Don’t worry, we’ll wait. St. Patty’s day, that’s when I can wear green. So now, okay. She also said, I started to hate LinkedIn. ” Now, I want to address this because there’s, I think, because the next thing she says, “Jumping over to YouTube because of LinkedIn glitches.” I think we need to separate LinkedIn live and LinkedIn for networking. And whatever is going on with LinkedIn when it comes to live. I’m not sure they seem to be having problems. But it doesn’t take away from the power of LinkedIn as a networking opportunity as a place to connect and post. So I hear you, Katie, a, I think, without putting words, no, I think that’s what you mean that it’s like, it’s because of the live glitches. And that’s why, you know, for video and, and live, I’m switching more to using YouTube as the main platform for discussion, but a good point to discuss and also, you know, anger, and I talked with this earlier, too, is that, you know, each platform in social media has a different purpose, different use, and some of these people put, you know, I know people that say they hate social media, but then I say, Well, you just spent all this time on YouTube. Well, that’s different. Okay, that’s social media. So, um, you know, yeah, so maybe we can talk a bit about the different platforms, and what are some of the highlights about LinkedIn that you’d say is particularly good for people in manufacturing, but also, maybe other people as well, that might be listening? I know we have some manufacturing people, it seems like we might have some lurkers out there that aren’t manufacturing, per se.
Yes. Well, I want to point out that, you know, LinkedIn is the most trusted social media platform in the world, specifically, because people feel that a source of information that comes from LinkedIn can be trusted. Yeah. That is there is a major stat. And then when you think about it, there are more than 800 million users on LinkedIn worldwide. So if you connect with a few, just a few. There are so many people that you can tap into so many different communities that you can tap into and connect with. So yes, there are more than 800 million users worldwide. And 80% of those people, four out of five of the LinkedIn users are decision makers, so C level executives, and they are the ones that will make those decisions to use your service or to buy your product. So it’s important to be on here for out
of five or decision makers. That’s amazing. And let’s look at this that I always find is probably maybe one of the most powerful, we had it at 1%. And over the years, it’s gone up a bit. So can you talk about this?
Well, think about it like this, it says only 5.2% of users share content. Right? So if you do, you definitely stand out. If, if you stand on a podium, and you start speaking, that’s how it is, when you’re sharing on LinkedIn, because at least a few people will see what it is that you’re talking about. And the best thing about LinkedIn is not just your first connection, see your content. Because if your first connection sees your content, and they interact with it, then they have connections, these first connections will see your content, which are your second connections, right. And it can even be seen by third, third connections. So you have an it’s an, it’s really, if you don’t use LinkedIn, there’s so much untapped potential of reaching the right audience.
And you know, this that always, and sometimes I have to go and there’s a new study, the reason we updated this, and I will say one thing, you know, from working with anger, and one thing we’ve talked about when you go to someone that has an area of expertise, you know, keeping up on these new stats, keeping up on trends, we’re going to talk about algorithm in a few minutes. But, you know, whenever I see this stat, I always like going, really, really, but when I think about K, how many people do I see posting in my world? And it’s no, you think about all those millions and millions of people around the world. So if only 5.2% share content, what are the rest of the people doing?
Right? They’re watching, they see what you’re doing. There are so many people who lurk that you don’t even realise that they see your content. I’ve been privileged enough to actually know that there are people that lurk because they send me DMS. I say, Oh, thank you so much for posting this, for being vulnerable, for being authentic and showing up sharing your journey with us. And they’ll reference something that I know that I only put in a post. Right, I know that they didn’t engage with that content. But at least I’m getting to know that they actually even though they didn’t engage with it, they have seen it, and it has impacted them.
Now, you’ve also had I understand clients that have given testimonials about since you’ve been helping them on LinkedIn, they’ve had what happened. So this is you’ve come along, they weren’t necessarily having a profile weren’t that active, you came along and worked your magic. And then what happened?
They can’t, doesn’t God seem like they’ve gotten more eyes on the profile on the content, and made connections outside of, you know, the niche market. And, you know, a lot of us are really afraid to go outside of that niche market. But you know, let’s say for instance, if you’re in manufacturing, and you’re connecting with someone who’s in marketing that’s outside of your niche market, yes. However, they may have people that they are connected to that aren’t part of your niche market. So you have to remember that LinkedIn is not just about connecting people with people, right? It’s so much more than that. It’s connecting people with, like Michelle Janae says, it’s connecting people with ideas, people with opportunities, and people with people.
Yes, yeah, that is for sure. There’s something I was gonna ask about. I lost my train of thought there for a minute about oh, let’s see, well, let’s jump into algorithms to like, come back and remember what I was going to say. So you know what I did, I started to look at comments and then I got thinking and then I went down squirrel. So I lost my train of thought there which happens because we’re live.
Yeah, it happens.
Specialty, my brain has lots of good to talk, but i It’ll come back to me when I’m gonna because there was something as you’re talking, I was like, Oh my God. I remember asking about that. But let’s talk about the algorithm. Oh, I know what I was gonna say I remember this story because it ties into manufacturing. So I was at a trade show recently. And I was talking to this, you know, up and coming company was a newer company. And I said something on social media. He goes, Oh, yeah, we don’t really, we don’t do social media where I’m at. Okay, so I was talking to him, and then he, I said something about LinkedIn. And he said, Oh, yeah, well, we, when we did this post on LinkedIn, I said, Oh, I thought you didn’t use LinkedIn, oh, we’ll post periodically. And I’m like, okay, and he says, Yeah, we got like, a 500 million, like, some mega million project. And I was like, what I saw I said, I thought you didn’t use? He goes? Well, yeah, okay. Yeah, that so I think that’s the thing, people sometimes don’t see that. And it was, again, it wasn’t anything that someone had posted, they had seen this post, and they didn’t even post that often. And I might be wrong with that 500 million, maybe it was 50. Anyways, it was a lot of money. It was a big deal they got so but the the point here is that because they were posting even not that often, someone reached out to them, and they secured a deal. So again, anyone out there that’s not posting, you’re leaving money on the table, because there’s going to be someone else that posts and they’re going to see them. And they’re going to go to them for business, I’m going to take the hats off, it’s getting a little scratchy. And plus, if anyone tunes in I was wearing this hat for because it’s St Andrew’s Day today. But I’m going to take the hat off for a minute. Plus, it’s getting a little hot.
So I often think about analogies, right? And I think that having a LinkedIn account, and just lurking, you can equate it to deciding to go to a trade show. And just standing against the wall and watching everybody talk and network. That’s basically what you’re doing. And you know, it’s almost pointless, to really go to well in East Point is to go to a trade show. You invest the time you invested, you take the effort and you go there. And then do you just stand and watch everybody else, make those connections network, talk to each other, and probably do business together too. Right? So that’s what you’re doing when you show up on LinkedIn. And all you do is scroll.
Yeah. Now you may be if you’re looking for a solution, that’s great. But you’re if you’re looking to actually help people with solutions, and that’s, that’s a really key part of LinkedIn is you know, you can show not just tell and as I said at the start, I help manufacturers show not just tell their story, because people want to see that content. And you know, you can even just do a simple post about a day in your life or talk about something you do. Now, I hear this a lot. In manufacturing, they say well, oh, everybody, everybody does that. Or Everybody knows that. I said yes. But not everybody is talking about it. Not everybody’s posting it. So if you’re the only one posting it. And I learned this when I was at trade shows sometimes because I’d say okay, here’s our three key points. And they’d say, when I worked in insurance, well, yeah, but everybody offers that. I said, Yeah, but not everybody is celebrating it. By the way, I celebrated it for me, but it’s also about that show, right? You have to show up and believe in it. And if this goes back to that Dr. Seuss thing, too, right? Is that no one can be exactly you? Yes. So everyone pote you and I could we’ve gone through you and I could do the same kind of idea. And it’s going to be presented very differently.
Yeah, exactly. It’s crazy. And as long as you’re showing up as you and not wanting to copy somebody else, right? You need to develop a strategy set for yourself. Because you don’t want to become connected or even develop friendships and relationships based off of falsities you want because you know eventually the truth will come out right? So you might as well just be yourself.
Everyone I’ve met so far, including you when we met up in Toronto, but when I’ve met Ray’s I got to what I met David Chrysler said to me Oh, Damon, Damon Pustaka everybody is exactly what they what I’d expect them to be how they show up online how they show up in video. They were to a tee like, at no time did I go? Oh, they all said Yeah, but I was crazy as they thought
Yeah, and let me let me read you the quote that you referenced it says, Today you are you that is true then true. There is no one alive who is youer than you.
I love Dr. Seuss. And did you know the actual pronunciation of his name is Dr. Soy ice? My son did a project and sure enough, I want to research it. There’s a whole history of Dr. sites, but his name is pronounced Dr. Seuss. So it’s amazing how sometimes the interesting bits of information that I gathered in my head my curious brain sometimes I never know when you’re gonna need that. Just throw out the right people. That’s not a trigger. Yeah, go search it. It is. Okay, let’s talk about Well, before we go on, let’s go to some of the comments. So Katie has said, yeah, she said that LinkedIn has been disappointing. I miss being able to interact on that platform. I liked the reactions in the comments. Yes, with me. Yes, Whitney. That’s Whitney. Sorry. Yes, sir. I got my company mixed up. And then Katie says there’s many issues with LinkedIn as a platform, I just basically have a lot to do with the bugs. itchy. You can tell when you look at impressions as well, yes. impressions are important. But so is engagement we’re going to talk about getting to Agra. Posting is so important. Yes. And let’s talk about let’s take that as a jumping off point. Thank you, Diane, that is definitely step one. And I want to stress again, that when and not what worries you most anger, but I, I’ve watched you do this, and I’ve seen the testimonials and heard feedback. So one of anger strikes is that she starts at the ground level of people, gets some comfort, gets their page optimised, and then does it in small steps. So as opposed to just a lot of the training in LinkedIn sometimes comes in, like they expect people to know more than they may know. So there’s a fairly steep learning curve, especially in manufacturing, just because they’ve done so much in person, right. So I, that’s one of the things that I think is a real strength of yours. And anger is extremely patient and a great coach with people, I just want to say that much more than I am. Just do this. So, in terms of posting, and then let’s talk a little bit about engagement. And I know that recent report that just came out and we can either maybe drop a link to that, because that’s one thing you keep up to date on as you know, new reports that are coming out. So what did it say about engagement that you want to also have your company pages three times better? Engagement and only posting? So do you want to maybe add to that about the power of engaging, and beyond just posting?
Yeah, it is so important to engage in other people’s content, not just responding to comments on yours. And the reason is, because this is how you get to see how you build those relationships. It’s like, you know, I do have analogies about lots of things. I will say they love analogy. But it’s like you know, living in a neighbourhood, and only just putting in your earphones, not looking at people, not greeting them when you pass them. Just, you know, focused on getting home and getting to work and getting home and getting to work and really not building those relationships. Well. What happens at 10pm or 11pm? You need, you’re doing something and you need salt? What do you do? You can’t go to those people because you haven’t built relationships with them, right? And so for LinkedIn, it’s so important to really communicate with the people that are in your circle. And I’m talking about engaging in my content, responding to the comments on your posts, and also reaching out through the DMS and taking it beyond this platform because that’s how you grow and learn. Because when you’re exposed to different kinds of people, people that have different backgrounds to you people that have different experiences than you have. When you are exposed to those people you actually grow. And you learn more, right? Yep, so that’s important. But for LinkedIn for sure. Engagement is key and When I’m speaking about engagement, I’m not talking about great posts. And thanks for commenting when somebody comments on your post, that is not what I’m talking about, you need to show up authentically. And you rather take the time and comment on five posts authentically, then copy and paste the same response for 25 posts because that doesn’t work. And to me, I just feel like if somebody does that to me, I feel like you know, I’m just the number. I’m not being seen. They don’t they don’t know me. And they’re not trying to know me, either. So let’s say hello to awesome friends. Resnais recce. Thank you for tuning in. Nice to see you. We trust that you’re doing well.
Yeah. Great to see. Great
And then before we get off from singing. And then we have the king of process here today. Hello, King. Your Majesty. Nice to see you. Your Majesty, when he says good Oh, is greeting Russ and Ross is 1000. Thanks to both of you, gilding. Thank you, Ross. Nice to see you here.
And I see we still have some so people are still seeing on LinkedIn. And then Katie’s jumping in with Ross and yeah, so that’s great. I love the analogy, the neighbour because that kind of works as in life, you know. Now I’m at the polar opposite of that. Like I talk to everybody in line, my neighbours. I remember when I first moved into this house, like I needed an onion so I don’t know what it was. So there were some people on the street here. So I went to my one neighbour, and they didn’t have to go across the street. I’m not okay. I knew my neighbours a bit. I’m like, I know them. I go over the next thing they came up with. Do you want to read any yellow on you know what I? Like? They’re like, whatever you need, whatever you need. And it’s a very culturally diverse community. Right. So anyway, let me just take one No, take more than one, take more than one right and I come over. So yeah, it is. It is about making those connections. And then, you know, all doing that opens up doors. Yeah. So if you’re in a, and I’ve seen this in manufacturing, because a lot of salespeople will go to a trade show, and they are talking to people. And it’s you kind of can do the same on LinkedIn or on any social media, really, but it’s about you know, giving that value back. So I really liked that analogy, because I could see that you know, headphones in head down. You don’t talk to anybody in your world. It can really change when you look up and smile and say hello to strangers, right? I don’t talk to strangers. No, no, no.
Yeah, I can imagine.
Even if they don’t want to talk to you, it’s like Hello. People down the street. You will have some fun sometimes going, Yes. I have fun. We got to what are the benefits of us? We’re together and we have a lot. And I think it’s another advantage and a lot of the people that are in this in our chat today are people that we do know. And I wonder if there’s you know, I’d love if there’s a lurker out there that would just say, Hey, I’m a lurker. I just want to say I’ve never commented before. Yes, please, please come on. prove this show. Don’t tell yourself. Say I am. You’ll get a price.
Oh my gosh.
So while we’re waiting for the lurker to drop a comment ladies at the mall Have you ever been Yes, I don’t do sir. I’m like no, no, no, but sometimes they will. Yeah, no, no, I wouldn’t I couldn’t do that job because okay, maybe I could but
yes, you could
I want there’s a difference right? Yeah, cuz I wouldn’t really want to chase people down I would be
in all honesty. I can actually see that the people watching on LinkedIn are not commenting.
Okay. David says he’s a lurker now he’s I see as all the laughing faces afterwards because yeah, David is definitely not David is a producer David. Well, David produces listens. comedies? Just kidding, of course networking in the comments Exactly. I’ve met so many Yes. Let’s leave this. This is so true. I can tell you the number of people I’ve met and connected with because of watching a podcast and watching a live show commenting on other things I’ve done. Oh, we got CES, now we are competing to be a lurker doing the five this prize. I love networking. I don’t know who that is. It says LinkedIn users. So send me a DM and we’ll figure out the So, yeah, so the other thing that is really cool to do when it comes to engaging is go and comment. So say, say David has liked someone’s page or comment that I don’t know that person. I will then go into that comment of that person and comment, because then what happens is it’s like, it’s like, meeting a whole bunch of new people. It’s like walking into a room with oh, I don’t know these people as well. But I know that David knows them. So it’s kind of like Well, David knows I’m I’m kind of curious to see and oh my goodness I have that opened up doors as well because it’s like, hold my Oh, so David said let’s go Joyce Winky. Okay, is that Joyce’s is Joyce, the LinkedIn user, David? I think so. I’m just I don’t know. Joyce. Joyce was my mom’s name. So I love that name. Okay. Very cool. Okay, Joyce Okay. If you’re the lurker today. Holiday CD featuring sweet. That was gonna be I would say get up. We’ll get to sing. I’ll maybe create a tick tock specifically for someone who wants me to create a tick tock parlour.
No, do it. Do it.
It’s funny, I was just talking to someone about tick tock. And they didn’t because they were new to it. They were new to tick tock and had never seen it before. And wondered who I was doing these duets with because they were like, you know, big accounts and that and they were like, how does scale? Nope. Like, did she see them somewhere? So okay, Katie, we would love to do a duet with you. That’d be fun. Yeah, I’ll stay off Tik Tok? Well, I will come back to tick tock again one day because tick tock is another fascinating place to see I should be a song David, well, maybe maybe not. Okay, let’s jump over and talk about algorithms. So I used to think, and I’ve heard this that well, algorithms are kind of a cold way of looking at social, you know, it sounds like you’re just trying to. Yeah, trying to rig the system or something. And it sounds like, oh, I don’t know, is it? So let’s talk about algorithms. And what does that all mean?
Well, all social media has an algorithm. And basically, what it means is, how many people actually get to see your content, and how they end? It depends on a lot of things. I actually, I’ve heard so many different things about their algorithm, including somebody that says that this person is quite the LinkedIn guru, and he said that the algorithm changes multiple times a day. So, you know, I don’t know. Is it something that we should be doing? Because it does feel calculating? Does it feel cold? It does feel inauthentic. Right. And I think the jury’s still out on that question. Because, yes, you know, chasing the algorithm, or playing to the algorithm does allow your content to be seen by more people. It does allow you to get more engagement. But is it real? I don’t know.
You know, I think we talked a bit about this earlier. And I think how I see it is that you don’t want to, I mean, if you’re only playing to the algorithm, and you’re doing everything in a calculated way, it’s a bit like only making friends with people that you’re going to get something back from right. I see algorithms as a piece of the puzzle. You want to, you know, put out content that your clients or prospective clients will need. The one thing I’ve learned about really working with YouTube and you know, how do people have said says there and have done well and have become great providers of content is that they, there is a list listening to what like the questions people are asking because there is things like keyword research and what are I mean, and there’s some real basics like ask your client, what are the what are the top questions your clients? If your clients do certain things, you know that there’s lots more people out there. So if you’re answering those questions, technically, that’s kind of playing to the algorithm, but you’re doing a service to, to clients and future clients. So yeah, I, I think that’s an interesting approach that, you know, you don’t want to only play the algorithm, but the algorithm does have some tips, because we do follow some of those things. So let’s go through some of the tips that, and this latest algorithm algorithm research report that just came out, talked about some of these things. So apparently, the first 90 minutes after you post, let’s talk about some things you can do those first 90 minutes after you post.
They say the engagement in the first 90 minutes is usually important to kickstart the growth of a post, so some elements that you can get more that you can use to get more eyes on your post from the first second is we need to first increase our followers. So in creative mode, creator mode allows you to allow other people to be able to follow you more right? I see Katy actually asked a question and I want to read her the answer, because I’ve seen it. It says creative art can help you grow your following on LinkedIn. When you switch to create more your reach will be amplified. And your primary profile action buttons switch from connect, to follow. That’s why you know, when somebody goes to your profile, they only see the following but they can click on the ellipses, and then be able to connect that way. It says this makes it more likely that people will follow you since it eliminates the need for you to approve the connection first. So that’s the benefit of creative mode. And yeah, like get more people to ring your bell so that they can get notified via LinkedIn when you do have content that gets posted. Right. And you need to respond to all comments with your own comment in these first 90 minutes. Sounds like work, doesn’t it? Yeah. But it pays off.
And, and you have seen and we have discussed this because you have got feedback from clients you’ve worked with. And I think this is really key that you know, and it’s hard to sometimes put time into doing some of these things. So there’s a reason that you know, the skills you bring to the table have been around, you will stay on that you’ll do the research and the legwork, because it will help expand the reach. And I want to just add about that. Because I guess Whitney said, so creating a more mode is more about gaining a following not making connections. Yes and no, here’s where I found it to be helpful with the following sometimes to me, it follows sometimes will be like a wave. So sometimes I’ll see that someone’s followed me, and then I’ll go look at their profile. And then I’ll send them a connection request because I’m like, oh, okay, they sound that sounds salesy, and it’s kind of like a shortcut . To me, it’s like a wave. So I sometimes will follow people and the same thing will happen, because it’s almost like you’re giving if I’m following someone, I’m sort of saying, hey, I’m interested, I want to I’m interested in saying hello, right. Yeah. So that’s a benefit, and it has led to, you know, a connection that might be of interest. So, yeah, you know? Yeah, I think it should always be about the power of making connections. And then going back to looking at, you know, these algorithms, these tips, because I know cases where you must reply to each comment within 90 minutes. Question, Mark. You know, there must be no, I mean, it, all of what this report says is that when they’ve applied, when they’ve researched it, and done all the data from all the studies, they found that when people did those things, it made a difference. Now, you might not always be able to reply to every comment. And I don’t think replying to the comment with
no, it’s within the first 90 minutes of posting and posting. So if you get four comments, you need to respond to each call base with your own. Yep. No,
no, no, no, no, no. Yeah. That came from a report. Thank you, Katie for that clarification, this was from This algorithm research report that talked about Yeah, so no, yeah, you must or you will get kicked off LinkedIn remote. That’s the way it is. Katie
helps your content reach more people if you do. Yeah.
The other things, we talked about reposting and sharing, because that was new. That’s another new and again, all of the things we’re talking about right now, this is all new information, everyone that’s come up with this report. And it’s based on studies that have been done around the algorithm and how LinkedIn works. So you don’t have to do this. It’s just tips. And the reason I want to go on to talk about this is this is why you hire people to help you do things like you hire, you know, accountants, you hire people in it, because you want them you want to at least believe that they’re going to keep up to date on things, any new updates on you know, if you’re hiring your accountant or your bookkeeper, like my bookkeeper or accountant, I want them to keep up to date and all the changes with Revenue Canada, because I don’t want to, I don’t want to worry about that. I don’t want to go to their website. So I’ve hired people to do that. And that’s the same with what we’re talking about today is that it’s about keeping up to date on changes. So okay, let’s talk about reposting and sharing and the change.
So before, if you reposted somebody else’s post or shared someone else’s post, that wasn’t good, but now studies show that it actually does reach people. And it does reach more people than it did before. So that’s a good thing. Because you know, sometimes you don’t have time to, to create your own posts from scratch. Right? You want to create something with substance, right? So at least if you repost or share somebody else’s pose, make sure that you put in your own thoughts first before sharing. Don’t just share it.
Yeah, no, that is, that is really good. Yeah. And so that’s a change, you know, use and ideally, and I’ve done this as I’ve taken content from someone else’s page, but gave them full credit direct to them back to their page, but I actually did my own post and quoted them in my in my post, I think that’s generally would be likely the ideal. But if you don’t have time, then you can reach for a poster.
use LinkedIn like original content. So you know, you get more eyes on your content if you post something original, as opposed to sharing, or copying and pasting somebody else’s post.
And speaking of content, LinkedIn does like content, because that’s the whole thing about being on social is that they want you to be social, they want you to share, they want engagement, this is all like, I mean, just like, again, if you’re going to a trade show, if you’re going to an event you the idea is to not everybody stand there, no one talked to another. It’s all about connecting. If you go to a conference, you want to hear from good speakers, you want to hear from people with their own ideas and content. So no different than on LinkedIn. Yeah, they did. Oh, go ahead.
Can we talk about why? Yes, we share content? What’s the point of that? Can anybody let us know what their thoughts are? On? Just why is it important to share content? Because a lot of us, we shy away from that, right? For the longest time, I didn’t post on LinkedIn, and I’m talking about the years. Four years, I haven’t posted on LinkedIn. And you know, because you’re afraid of what someone’s always gonna say, or what they’re going to think. If they read your posts, right. So drop us a comment and let us know what you think is part of the reason why we need to share content. Dave, I think Katie probably had to go to her webinars. So piece by piece. Yeah. And Dave says LinkedIn worked great for about 30 minutes. Hello, my YouTube friends. So Oh, well.
Let’s go to Katie’s comment because she said, Oh, wait a minute. It’s yours. Yes, you were listening. Katie. You get a gold, you get the gold star for today. Yes. i I have said that this part of my signup suit up and show up is that you have a duty to share your ideas. Share your knowledge and yeah, yes.
Oh, she says Peace out if she had to come into
Yeah, and, you know, you do the best you can. And it’s, I always say it starts somewhere just like you. People have heard me say this, even if you do one post a month, you’re gonna be further ahead than your competition. So start somewhere for some people, it’s once a month, some people, maybe once a week, some people, maybe twice a week, like you have to set I would say, set that bar so that you can be consistent. Consistency will always win. And just recently I was in a spin class at the gym. And one of the things I liked was going full tilt and all this and the instructor said, yeah, no, it’s better to stay consistent throughout the class. Because what happened midway through the class, I thought I was ready to pass out, right, because I put so much into the first half of the class, my tank was getting empty. So yeah.
So let me share my reasons for why it’s important to share content. The first is, you know, when you’re on LinkedIn, and if you want to build your community, there are certain things you need to do, right. And I have three, I have three guidelines that I follow that I teach, and they are connect, communicate, collaborate. So when you share content, it’s part of the communication tool that I teach people. And sharing content allows you to build relationships, it allows you to build that K L T, that we always talk about, which is known like and trust. So when you share content, you build relationships, because you allow people to get to know you as a person, to like you, and then to trust you. So that’s part of the reason why we need to actually have that where we share content on LinkedIn. The second thing is, we want to build brand awareness. And even if you’re not, you know, talking about what you do, or the work that you do, or the company that you work for your brand, is not just that your brand is you as a person. So if you believe in positivity, and you share content about that, that’s your brand that allows people to get to know you. So you, you grow your build your brand awareness. And then when people like you, you build and grow your brand loyalty, because now people become loyal to you because they see that you are authentic, they see who you are. And that is through your content, and also through your engagement. But content is key when it comes to that.
Yeah, it’s true. I love that answer. Those are very true that you were, you know, again, if you’re not talking about it, and I’ve said this many times if a tree falls in the forest, and no one documents no one talks about it. Yes. Did it happen? And that’s kind of how it is with our content.
Yep, exactly. Yeah. I know we need to wrap up soon.
So let’s also say one of the things you quote from this study is personal stories, including selfies. Yes, yes. Yes. Well, that’s part of my brand. See, that’s the thing is for me doing selfies is now when I go to various places people always ask me like, Who are you doing this like it’s now and plus I have an it is a bit of a control that because I have full control a photo and how it’s going to be other people have given my camera to them. And next thing you know, your heads are cut off or it’s like bad lighting so I can look and I’m like I know exactly what this photo will look like.
So yes, have a look at this. Oh, yes,
let’s talk so that is when I was on my way up north. I’m very Oh, casual. Well, I was on my way up north and I stopped in Toronto and we had coffee and a treat together. Yes. So yeah,
of course we had to take a selfie of course
He had to do a selfie . I have a video I’ve never posted. I still have a video of us. You know, remember the Wasp came in everything to make that video may resurface one day just warning you oh okay, I want to fit in okay. How do you act because I always ask all my guests this: how do you exercise your curious mind?
Who really the different ways that I do it,
We can talk about the public.
So the first one is, if I come across a concept or a word or something that I don’t know much about, I research it. And it can be about a person to my husband that actually often says to me, how the heck do you know this? But I’m like, this Google’s my friend. That’s why, you know, I find out different things about people, you know, celebrities or people that are interested in things like, you can find a lot online. And then, another way that I exercise my curious mind is by accepting people for who they are, you often speak about, you know, be curious, not judgmental. And I exercise in that way. Because I try to, I strive to accept people and not not judge them if they’re doing something outside of what I would do. Because we all have our own standards. We all have our own ways of doing things. And so I don’t judge them. But I’m curious sometimes I’m just curious as to why. And I’ll ask why.
I love that. And, you know, one of the things we’ll be doing more work on and talking about is, let’s put that quote up. Yes. I want to say this. Thank God for anger. And then I get so angry. And then it’s like, oh, yeah, and guilt.
It is, you know, the project that that I’ve been discussing is about, you know, how everyone may need to exercise curious minds. So this is a little peek, a little hint about what awaits is how we can act, how we can all exercise our curious minds even more, that will help in all areas of life. So states are going to be
I know we’re approaching the hour but didn’t want to ask me about my recent visit to a trade show.
Oh, yes. Yes. Let’s okay. Yes. Forgot about that. Thank you recent visit trade show, because you didn’t want to go to that or you’re
- So I’m used to it. I mean, and I wasn’t before I wasn’t used to doing things online, I had to step out of my comfort zone and learn, learn how to show up online. But as a result, I haven’t done much networking in person. And I remember one day, I just seem to get on the phone. Oh, Gail, thinking about going to a network like a trade show. I should look and see what is available around me. And Gail, the very next day sent me one. It looks like I’m not ready. And she said no, just go. And I actually want to think I was being smart. And I called a friend and I said, Hey, this trade show is happening. Would you like to go with me? And me, me, me because we haven’t met in person by Katie. And he said yes, for sure. I’d love to, but I have an appointment in the morning and I’ll come a little bit later. So okay, off I went to the train show. Well, I got there and I was like, I don’t want to go inside. Like, what am I gonna do? Yeah, what am I gonna say to people? And then, and so I decided to wait for my friend. And I waited an hour. And I was still waiting. And then he messaged me to say that he’s not, he won’t be able to make it. And I was like, Oh, crap, like, I can’t have travelled all the way Yeah, and not go in. So I went inside, and I went and I spoke to the first person that I saw through those doors. And this gentleman was very kind. We spoke about LinkedIn, and I told him what I did. And now he sent me a message asking me if I’d like to speak at an event about LinkedIn and the benefits pay off. So you just don’t know what kind of doors can open when you show up online and in person.
That I love that story because that is an example that you know, in reverse, right? You went in person and you rocked it and you know you can do it with ease because you’re so personable. I’ve met you in person and a way to go. Alright, well, I know I’m going to be having you back on as a guest and And we will be probably starting to I’m, we’ve got a few things planned before your end. But we’ll, I’m gonna have you go to the green room and I’ll see you in the green room.
Okay, see oh, wait one last thing here, let’s
make sure everybody knows how they can reach you. And that angered Well, I’m gonna say this because I’m just gonna let people know and manufacture to spread the word because anger has had some phenomenal results with people doing that one on one coaching when it comes to LinkedIn. So how can they reach you?
Thank you. The best way to reach me is through LinkedIn. Just look me up. There are not many RS on LinkedIn. So you’ll find me, you’ll find my face. And definitely connect and that we know that you are watching and we’d love to connect with me. Thank you for the opportunity to be on your show, Gil.
Thank you. Okay, you can go where we go. Okay, thanks, everybody for showing up today. And, you know, Inger is definitely someone that’s made a big difference in my world in terms of, you know, the work I’ve been doing. And you know, if anyone does want to talk strategy, and wants to learn about how they can both tell and share their story and look at their brand, and how to use public relations. And, you know, for myself as well, Chief curiosity officer, but previously, and now, you know, I’m a recovering journalist. So one of my strengths is definitely, you know, helping uncover stories, and also how best to position it. So I’ve also helped companies and people with news releases, and also how to get their story out and what are the best options. So if you want to reach out to me, and then again, Inger also does work with me and works with some clients on that one on one as well when it comes to LinkedIn. So if you have any questions, please reach out. And I will be back talking more about and updating what some of the next things that are in store with Gail now. I do have a few things I’m working on for next year, and it will be focused around curiosity. And so I want to thank everybody for coming out. Thank you, David for the Yes, awesome conversation. Yes, it was awesome. Because there’s so much to learn about how we can connect on social media and especially on LinkedIn. Okay, well, I’m going to head out now putting my team back on and go listen to some more bagpipe music, because I do love bagpipes. And then I’ll be thinking about January, Robbie Burns day. Because two years ago, I did the immortal memory speech that was so fun to work on to sell, learned lots about myself and about the power of branding even as far back as the 1600s. So branding, always been important. Okay, thanks, everybody, and we’ll talk soon
“The best way to find yourself is to lose yourself in the service of others.”
While it feels good to be served or to be on the receiving end of someone else’s generosity, can it be rewarding to be a giver?
Helping others can make you feel rewarded, fulfilled and empowered and helps one show up for others in every sense!
Today is also Giving Tuesday – November 29, 2022 – so what better way to celebrate than talk about the value of giving to others and to yourself.
- People who give to others are more likely to be happier people: According to a book entitled “The Paradox of Generosity“, Americans who describe themselves as “very happy” volunteer for an average of 5.8 hours every month. Those who donate more than 10% of their incomes also exhibited lower rates of depression than those who didn’t.
- Helping others releases oxytocin, which results in the feeling of happiness: this is because oxytocin triggers the release of another chemical, called nitric oxide, which reduces blood pressure.
- Helping others could help reduce chronic pain: Studies have shown that people with chronic pain reported feeling less discomfort after helping others with the same ailment.
- Oxytocin also reduces levels of free radicals in our bodies, which contribute to aging and sometimes cancer, so, in a way, helpfulness can actually slow aging!
- Helpfulness increases productivity: Adam Grant, an organizational psychologist who encourages us to give more and act like an original, has become a leading researcher in organizational psychology based on his projects that show employees are exponentially more productive when they have direct interactions with the people who benefit from their work.
All of these are good points, especially personally, but how does it apply to showing up in business or the working world?
According to an article on the website for Harvard Business Review, generosity is a characteristic not usually sought when hiring someone, especially leaders. Unfortunately, it is more frequently an afterthought or a by-product, even just a “nice-to-have” quality.
People tend to gravitate toward others who are kind and generous because kind people pay attention and the happiness and well-being of others are on their mind. While they respect personal boundaries, they support and celebrate what serves your higher good. They want to know how your day is, how your family is, and that others in your life are treating you well. If a manager or leader is generous, they’ll probably be well-liked. Even more than that, it is believed that generosity can contribute to general success (or showing up) in your career.
- Share your knowledge
- Share your resources
- Make others aware of opportunities
- Give transparent feedback
- Be a brand advocate
- Make introductions
- Volunteer your time
- Recognize others for valuable contributions
I believe sharing knowledge and resources is a duty that we all should fulfill, especially in manufacturing . There is an abundance of knowledge to share and as I often say – Sign Up Suit Up #ShowUP.
I recently interviewed Bob Burg on #ShowUP with GailNow. He is the co-author of the international bestseller, “The Go-Giver”. This literary work is centered around the Five Laws of Stratospheric Success:
- The Law of Value – “Your true worth is determined by how much more you give in value than you take in payment.”
- The Law of Compensation – “Your income is determined by how many people you serve and how well you serve them.”
- The Law of Influence – “Your influence is determined by how abundantly you place other people’s interests first.”
- The Law of Authenticity – “The most valuable gift you have to offer is yourself.”
- The Law of Receptivity – “The key to effective giving is to stay open to receiving.”
The biggest idea behind this book is that shifting our focus from getting to giving (constantly and consistently providing value to others) is not only a fulfilling way to live life and conduct business, but the most profitable way, as well.
According to the Go-Giver website, businesses large and small, schools, churches and hospitals to law firms and information technology companies, individuals and groups around the world have applied the book’s Five Laws of Stratospheric Success within their organizations and businesses, relationships and personal lives. This giving mindset has been adopted so widely that it has grown into a worldwide movement.
During the interview, Bob shared that relationships and the pursuit of them are key to success. He said that, “…the golden rule of sales, of business, of networking (including on LinkedIn), is simply that all things being equal, people will do business with and refer business to those people they know, like and trust. What I don’t say is that they do business with and refer business to those computers, they know, like and trust. So I think it’s really important to understand that the same basic principles that apply in person, IRL, right in real life, also apply online.”
He went on to say that, “…while you wouldn’t think of just meeting someone, and just boom, going right after the sale, well, the same is true online, it’s still that relationship that you’re developing, and even more so online, where people are just bombarded so often with people who, who connect with them, and then all of a sudden, just, you know, go for the sale, I think we need to realize it’s still all about the value we can provide to another human being.”
He shared that he believes that it is important to note that giving and receiving are not opposite concepts; that they are simply two sides of the very same coin and that they work in tandem. So, that means that a person is not either a giver or a receiver, but that you’re a giver and a receiver.
Something that Bob emphasized that is well-known by the human race is that the giving comes first. This is universal law: laws of nature, human nature and physical nature. We have to plant before we harvest before we reap, so we give value before we receive. “The key is that when doing so, and understanding that you have that when you’re giving correctly, to a lot of people, placing their interests first and coming from your true authentic core, you have created the benevolent context for your success.”, said Burg.
He also shared that when prosperity comes to you, you’ve got to be able to willingly and lovingly, and with gratitude, receive it.
That is the key to giving: allowing yourself to also receive!
As was expressed in the book and is the underlying concept of The Go-Giver, “The key to effective giving is to stay open to receiving.”
I believe when one effectively gives, by remaining open to receiving, we can wholeheartedly show up for others, as well as ourselves; thereby living our lives to the fullest!
Transcript: ShowUp with GailNow Live with guest Bob Burg
Link to YouTube Show: https://youtu.be/W7uxu6o3U5w
Kim Thiara shows – not just tells – how to tackle life head-on, personally and professionally and now celebrates three decades leading a company started by her father.
Thiara is the driving force behind a company who is making great strides in the Canadian Manufacturing World.
She is a relationship-builder and a proud mother and grandmother, who leads her tribe by example. This woman shows up – with a welcoming and approachable attitude.
She understands the Sign Up Suit Up and Show Up approach to life!
Kim Thiara, Brian Bendig, President of Cavalier Tool and Manufacturing and Gail Robertson, GailNow
Kim is the CEO and President of AceTronic Industrial Controls Inc., a company that was started by her father in 1983 after he recognized a growing need in the Plastics Industry for a reliable partner in repairs for temperature controls and custom electrical solutions.
AceTronic manufactures, services and distributes to the plastics molding industry:
- manufacturing custom parts and equipment to support North American plastic manufacturers
- servicing and repairing plastic manufacturing equipment and components
- exclusively distributing through alliances with Bohler-Uddeholm, Progressive Components, Slide and Smartflow
Almost 40 years old, the company has grown and continues to grow in becoming a leader of comprehensive manufacturing and distribution for standard and custom solutions in the plastic industry, as well as an extension of their Customers’ Preventative Maintenance program team by staying true to their origins.
As she tells it, her father became overwhelmed with the paperwork for the business in the late 90’s and asked her to help him with that, including the invoicing. Over the years, her position at the company evolved into sales and she learned a lot about the roles she took on, the company her father had started, as well as the industry it was part of by asking questions. Through her helping with the sales, they identified gaps that their customers were experiencing and expanded their offering.
Eventually, Kim purchased the company from her father and with her team, continued to diversify their offering and increase their manufacturing capabilities. In conversation, Kim honestly states that she never intended to take on a full-time role at any company, let alone the one owned by her family, but it was a gradual process that took her from being a stay-at-home mother to 4 kids, to eventually becoming the CEO of a company in a very male-dominated industry AND loving it! In fact, she has been part of said company for almost 3 decades.
According to a report published in June of this year on the Statistics Canada website, businesses majority-owned by women accounted for 17.5% of all private-sector businesses in Canada in the second quarter of 2022. They are more prevalent in service industries, such as health care and social assistance; professional, scientific and technical services; and retail trade.
Despite that, Kim has demonstrated throughout her career, the POWER of showing up!
Check out this TikTok as well to show how much fun Kim and Simmie can be – and well, maybe with a nudge from GailNow!!
AceTronic is proudly associated with APMA, Automotive Parts Manufacturers Association and Kim serves on the Board of Directors for this association. It is Canada’s national association representing OEM producers of parts, equipment, tools, supplies, advanced technology, and services for the worldwide automotive industry.
AceTronic is also a proud member of the Canadian Association of Moldmakers (CAMM). As the leading national association representing Moldmakers, CAMM strives to serve the community with the expertise and the products to serve the Moldmakers Industry. CAMM obtains their direction through an 18-member Board of Directors (which includes Kim, who is now the Chairperson), each of whom is a leader in the industry.
In a recent interview on #ShowUP with GailNow, I sat down to talk with both Kim and her daughter, Simmie Thiara, who also works in the business, as the Director of Strategic Development & Sales. She shared that she worked in and outside of AceTronic for many years, including working there during the Summers while she studied. She now has been working in the business full-time for about 6 years in her current role.
She shares that her mother is modest, but has really built up the business because of her nurturing nature as she has nurtured her relationships with her customers, partners; everyone in her network!
Nowadays, many people are afraid to show up on social media, regardless of the platform, even though it has been proven to be an essential component of personal (and business) success today.
This could be because of various reasons, such as:
- Fear of being stalked
- Fear of being judged / criticized
- Fear of being catfished
- Fear of being ridiculed
While Simmie was on maternity leave, Kim shared with her that I, as well as others, had been encouraging her to start sharing videos. Both of their approaches to sales have always been very hands-on, on the floor, right next to the machines.
As Simmie tells it, “…a lot of the time you need to be by the press in order to assess what’s going on and what the customers’ needs are.” However, due to the pandemic (and the change in protocols that came with it), interaction with others is not the same, creating a gap; prompting her to look into the idea, “…because people still want to do business with people.”
So, they started doing video; product specific videos, promotional videos, informational videos, or just general sales calls, sending them by email and now they’re starting to share more on LinkedIn.
She also shared they are perfectionists and that is hindering them from producing content because they’re so critical of what they’re putting out. A recent conversation that Simmie had with someone in their network underlined something pertinent for her: they are the experts and therefore just need to create videos!
Not long afterward, Simmie encouraged Kim to create and post a video regarding a large inventory shipment that AceTronic received, saying, “Just do the video. Just do it. Don’t be afraid to, just do it!”
Although she was hesitant, Kim posted it and Simmie says, “… it was great and it was real. I think the thing that’s the most important is that we have to remind ourselves (and I’m saying this because I’m also reminding myself), that people want to do business with people, but people want to do business with real people. They want it to be very natural and so, don’t try and overcompensate; don’t edit it, just put out the content.”
Kim shared that the video kind of sat at the bottom of her screen all day before she could actually post it because, “I was really looking at it and re-listening to it and saying, oh, but you can hear this in the background; oh, maybe I should have stood this way. So I just spent the day going back and forth asking myself: to post or not to post? Finally I just pressed it really quickly and let it go. I thought, what’s the worst thing that could happen? Honestly, you know, okay, so people say you suck at it, it’s bad. Okay, so we won’t, I won’t do it again. That’s not gonna mean, I’m gonna stop doing business, I’m still gonna continue doing business. But then if this goes, well, then okay, then now I can start experimenting a little more. So it was, it was very much out of my comfort zone.
Like Simmie said, “Just do it!”, so I did and got very, very positive feedback! So, keeping it real is very important. Yeah, we’re real people doing business with real people. We’re not professional videographers, we don’t have a studio, we’ve got an office and we’ve got a plant; we don’t have lighting systems, we don’t have backgrounds. So just use what we have.”
In all my work across various industries and no matter which hat I wear, I have realized that no one is alone in the fear of social media or video! As I now help others through my company (GailNow) to show up and tell and share their story, I can say that mindset is EVERYTHING! We must decide to sign up (which entails a mindset adjustment), then suit up (prepare for what we want to achieve), before we can truly show up!
And even Simmie starred in a TikTok early on with me – and I always am impressed with people willing to Show up!
It was obvious to me that Kim and Simmie had signed up, then suited up (by talking about it, gathering information, doing research) and what I was most impressed with, is that they’ve used video through their emails, not just on social media, when showing up!
In life, there are so many things we can do; write a book, climb a mountain, start a family, carry on a family tradition, build a community, scale a business or even be on video, but none of it can ever be done without showing up, which is not always easy, but incredibly powerful when you do!
Photos from a recent Canadian Association of MoldMakers Mix and Mingle Event!
#ShowUP with GailNow and guests, Kim & Simmie Thiara
Link to YouTube Show: https://youtu.be/sZBPmt9E7UE
TRANSCRIPT – From Otter.Ai
(Direct transcription- non-edited version)
people, manufacturing, talking, kim, tick tock, customers, shimmy, women, company, golf tournament, tiki hut, business, story, linkedin, mold, transferable skills, post, sales, hear, mom
Hello, everyone and welcome to show up with Gil now. I thought this song was so appropriate. This girl is on fire. And we have some great guests. Today, I am talking about stories, the power of stories. Now manufacturing, I find that most manufacturers really struggle with how to both tell and share their story. So that’s where I come in. My name is Gail Robertson with gale now and I’m the Chief curiosity officer. And I teach manufacturers how to sign up, suit up and show up to help tell their story in this virtual and digital world. The world has been changing for a while now. But especially in the last couple of years, there is such an urgent need to be able to figure out ways to share our stories online and use all these tools at our disposal. So beyond doing cold calls and emails, there is an opportunity to use social media in a new and creative way. So today, we have a couple of great guests and they definitely have so many great stories and we were just talking about how we connected and how we met so we’re going to hear more about that. And before I bring them on stage because this is the first time we’re having a mother daughter duo today. But I think I want to go back a bit to the summer and this is going to be an intro video to one of our guests because for those of you that know me and follow me you know that well fun is also a part of how I like to do my business and how I like to show up because well don’t we all like to have a little more fun in our life. So let’s have a little bit of fun with our guests today like your booth. That is to see La la la la la la la la la la la. Okay, let’s bring our guests first up. Shimmy Tierra is in the house. Welcome Shimmy Shimmy Shimmy Shimmy. Here we are there shimmy. Hello series. Hello and let’s bring your mind Kim. Hello Kim.
Hey, go girl. Go girl. Hi there, um,
that was in my earlier stages of Tik Tok too. So and I have one of the things that I love about people who show up semi high fives you pull prompts when I said let’s do a tick tock you’re like yeah, so and you jump right in and that says so much about What we’re going to be talking about today because it’s all about, you know, getting outside your comfort zone taking some risk and showing up. Before we do that, though, I do want it. We have some people joining in in our comments. And I know by the amount of people that have been signing up to come and hear this show today that you both have a strong following. So we have we have John Bufalino is in the house and some of the people that I’m mentioning, I met through through a proof that a Twitter chat that I’m on call USA manufacturing our we have David Chrysler also met I think, I’m not sure. Dave I feel like Dave and I go back so far that we just know each other for so long, but we’ve met through yet. Let’s go Gail. Thanks, David. We have and I’m gonna see if I’m missing any comments because we had some people earlier start Oh, my goodness, I missed Oh, we were gonna go back to the start because there’s I want to mention Ali Donnelly’s in the house and Ally is a young woman in manufacturing. She is in the electrical trades and just a dynamo. She was on my show previously as well and really great that she could stop by so John and we have Janae Leslie Bergland who is the president of Canadian Association lawmakers. Hello, Janine, welcome. We have Oh, Gabe Leal. Now gay is an amazing supporter of live streaming. He does a lot of work on LinkedIn and he’s also come over to Twitter. He’s come over to the Twitter side so I’ll be seeing them there. He says he’s all pumped up now. We have yep, this girl is on fire. I think he once told me that. There was a song that should be my song and I wanted to share that song with both of you because I think both of you are on fire as well. Let’s see we have a Gabler because I am so amped up, but I want to punch something really hard. I don’t know where that gave. We definitely have to do a Twitter space. I think we will have some fun there. So yeah, so David, John. Wow, Elizabeth Elias Hernandez is also in the house. Lit we’ll get back to Elizabeth I met shimmy. That was a person that he was at a networking event that Elizabeth Elizabeth is with her co marketing. She does great work with a lot of local businesses here in Windsor ethics. gave Israel he says you sounded like Justin Bieber knew as much we have some to see already. It’s getting to be fun. Oh, we might kick Hello. He says which one is the mother, which is the daughter? Oh, let’s not know that.
That’s flattering for me. I’m happy for you. But I’m not. Yeah, I’m not sure.
Well, he doesn’t know maybe your mom. No, I think he knows. I’m thrilled. I think he likes to parade some favors there. So David wrote this as he wrote old souls gear up. That’s how I’m able to channel my inner game. He uses that term because he’s on Tik Tok too, and doing a great job. Let’s see we have oh, Sara clays here. Oh my god. I just heard her on the Tim and Jim show earlier she says yet we’re following each other around LinkedIn. And again, the power of social media powers LinkedIn. I just connected with her. And here she is at a live show today. Sarah, thank you so much. That’s amazing. Bonnie Sussman is strong. And you also say Hello. Wow. We will get to the show everybody but these comments today are just blowing up my body. I also know from networking and for anyone not connected with her. I don’t know. Kim, are you connected with Bonnie? I don’t think so. Okay, if you’re not definitely today to connect with Bonnie she’s doing some amazing work on how to use video and using social media so we’ll be getting to that. Oh my gosh. We have so far Janine says. They say it’s so good. I want to leave. Janine has great stories, too. And we have lots of humor today. So okay, I think Sarah loves the orange vibe here today. She was wearing it and I noticed her orange in the background today. So yes, and orange in your backyard, Kim. Okay. Thank you for all of the comments. Please continue to network and drop comments. And I’m going to try to circle back a bit in a while. But we do want to get to our guests today here more. So let’s start with Kim. Can you ace tronics? Can you tell us a bit about the company just so people that may be listening right now we’re going okay, you’re from this company, you’re in the plastics world you’re in manufacturing. Tell me for those in one on one kind of what this company does and what it’s all about.
So I’ll just keep it very simple because I think you’ve got quite a diverse array in your audience. Yeah, so basically a Stronach focuses on companies that are molding plastic. parts. So we supply through distribution as well as manufacturing, components and control systems that help to regulate the temperature of the plastic so that our customers can mold parts. So we deal primarily with molders. So whether they’re injection molders, blow molders, extrusion companies, or any types of plastic molding, that’s pretty much our client base. And then we have some products that also appeal to the mold makers. So yeah, that’s, that’s, in a nutshell,
I like that because it’s about control. So if we had to sum up in real sensors about controlling the temperature of the plastic, because that is so key, because how long it takes can really impact business. That’s what I know, because I work more in the mold making side and I know they have to make the tools and get the tool set up so that when you pour the plastic in where the older posts, the plastic in, all of these pieces have to work together. So
okay, so our components fit in line fit and connect to the molds. So pretty much the majority of our customers have molds. So we control what’s happening in the mold as far as temperature is controlled, concerned, sorry.
Well, I love this because I am getting more and more into the world of plastics. And that’s becoming more of my niche and focusing on working with companies in the plastics industry. And we’ll maybe get to this at some point today to talk about, you know, the value of plastic, because we hear a lot about banning plastics, when what we really need to focus on is the disposal of plastics and how we dispose of them. Because one thing I have learned as an outsider, initially, this industry and now being more immersed in it is that we can’t live without plastics. And our role is just like, we’re nowhere near that, like medical devices. I always tell people to scan your room, scan every room in your house and your car and every device that you use and try to find. Think of what happens if plastic was to decide, do we really want to ban them? So? Yeah, so I’m going to be doing some more work on that. Because that really excites me as someone coming from outside this world and looking at, you know, changing the story to we really need to tell that story. Alright, great. So Kim, before we get to Simmie, I also want to talk about how you got into your business, initially, it was owned by your father. Correct? And can you maybe just give a little bit of a summary and then we’re going to switch over here. So Simmie got into the business because they, as a mother daughter duo, it’s really fascinating that you are doing so much great work in encouraging women and showing by example of the great work you’re doing.
Okay, so basically, my dad started the business, and it got to a point where he couldn’t handle that he couldn’t manage the paperwork. So he gave me a call and said, Can you come help do my paperwork for me, you know, the invoicing and whatnot. So that’s how it started. And then just, you know, fast forward to 26 years later, I’m still here. But basically, it was just to help him with his paperwork. And over the years, it evolved. You know, I started doing sales, and through the sales, we started, you know, diversifying what we did as a company. And then I ended up purchasing the company from my father. And then we started to continue our diversification and, and, and increasing our manufacturing capabilities. But essentially, from the get go, it really basically was just to come in and help for a little while. I mean, I never, I never imagined that I would be sitting here today, doing what we’re doing as a company and let alone semi my daughter working here at that, you know, that’s just was not even in the thought process. You know, I was a stay at home mother, I had four kids at the time, I just had my fourth. And so I really didn’t have time for a full time job. So yeah, it was just half a day, once a week that I was doing and it slowly went to two days a week, you know, then three days a week. And it just kind of snowballed from there. But I love it now.
That is a great story and fortune. I mean, wow. I’m always impressed at you know, you know, because a lot of times, especially when it comes to the liter ratio, that still does fall a lot on women ‘s right to take on the bulk of that work. So that’s amazing. And we have ally downs and way to go girls, my mom got me into trades so you are all awesome. I love this new store. And that’s what I love about these types of shows is that it really shows you know, there are paths and it’s not always easy, but there are, it’s always good to see what other people have done. And Ali, I’m really glad that she could stop in today and talk about that because it’s important to just share that. So Sammy, let’s go over to you. We have more comments coming in and I’m seeing lots of networking going on in the comments which is fun. Right. So that will get us back to some of the comments after. So please continue the networking, shimmy. Now you got into wanting to tell your story of how you got into this business because you didn’t initially start in it, right? You came in through a different route.
I did, but it does sound a little similar in that the hours started creeping up and up. So I was in financial planning, and I was doing that for a couple of years. And mom was overwhelmed with a specific project. So I had freedom with my schedule to give her some time during the week. And so that’s initially how it started. And the business really started snowballing. What are we talking about maybe 25th, teen 2014 I can’t quite remember the year and we had acquired a couple of new distribution lines. And so anyway, so we got a little busier. And we had a GM come in to the company to offer some assistance. And he asked me if I was going to be a part of the business. And I guess I always took it for granted that it would be there. If I wanted to work there, buddy, almost put an ultimatum on me. And I thought, Well, I definitely want to be included. So let’s do this. So I jumped in with both feet at that time after being in and out over the years, summertime gigs are just in between school or whatever the case was. And so yeah, I think it’s been six going on six, or I can’t even remember six years, maybe full time in sales. And the story is what drives me both myself and mom, our story’s a strong one. It’s a strong one for us anyways, that everybody else is not interested in the story. It’s what keeps us going every day. And I think she’s been so modest. Yeah, she started out helping with paper, and just the admin side of things. But it was really because she’s a mother of four. And I’ve used this line before, but it’s so fitting that her nature is to nurture and she nurtured every single relationship she had with her customers, with our partners, with anybody in her network. And I think that speaks to the strength of a strong person today.
Simmie, that is so true. What I have known about your mom, she is probably the most understated yet she would be definitely and I would know from a sales perspective, I can already know without a doubt that she is someone who would be the under promise and over deliver every time because you know what I’ve seen in terms of whenever any dealings so I’m glad you’re here to say that and celebrate your mom because she definitely is a rock star that and I know we’re getting sometimes I think a little bit of feedback. So I think we may sometimes mute your I think it might be your microphone, Kim. So just keep that in mind that we’re not muting you, it’s just a little bit of feedback. So we want to make sure we keep going strong with the sound so we hear all of this so we will also get ice. Janine just wrote that mother’s skills help with all jobs equals transferable skills. That is so true. You know, so many women too. And I think this is an opportunity for any women listening or if you know of any women that read wants to re enter the workforce, there’s so many opportunities in manufacturing. And I think women think well I’ve been out of the workforce I haven’t this always gets me going they say I haven’t I haven’t been working meanwhile they’ve been home raising children and and that is such a significant job because you’re doing inventory of inventory control scheduling, you know, you name it and Monster doing it and see me I want to get this in that you are a newer mom as well, right?
I am. Yes.
How old is
little guy? Wherever this is? Yeah, he’s uh, his name’s Danny. He’s gonna be two in May. Yeah, wow. Two
What are you gonna say or can I say it to me? This is live number two on the way you heard it here first. Gale now lives.
I’m more of a private person. I don’t operate on social media. So I really appreciate you announcing that. Thank you. Yeah,
it’s it’s family. It’s got a family wherever they can start the gifts Florida. Oh, that’s exciting. Yeah, did he say your little one was at the golf tournament scene? So that was it. Okay. Golf Tournament, I do want to address this because that’s where we did the TIC stock video. And let’s talk a little bit because there’s so many great things about your story. But you know, today’s show, we’ll also be talking about the power of showing up, the power of connecting, telling the story, meeting people, both in person and on social media. And when I’m working with plans, a lot of times they think that it’s like all or none as well. I’m either on social media or an immediate person, or they say, I want to go to in-person events. And one of the things I try to always stress is that you can do both. You don’t have to, you know, stay at home and not be at events, but that doesn’t mean you don’t need to be social as well. So let’s talk about the tiki hut and a little bit about you know, you made some connections. I don’t know, maybe Kim, if you want to address that because I was there when people came by. And part of your sponsorship, I believe, was for setting up the TPM. So you want to get a little context about what the tiki hut is. And the golf tournament.
Okay, yeah, so just backing up just a little bit. So I enjoy golf, but golf, but I don’t love golf, and I’ve been golfing. And I felt we, you know, had the opportunity to host one of the holes at the can golf tournament, which I must say, is organized by Mike Hicks from our camp Association. And he does a stellar job with putting that together. So he you know, he said, Can we have a hole available? Would you like to take one so we took the hole and it just happened to be hole number one, which was great for Ace. But I really wanted to make it a fun stop on the golf, run, walk whatever. So, you know, our general manager at the time, seismograph, he’s also an industry veteran, and he said, Kim, why don’t you consider a tiki hut. So we, you know, we’ve been doing that for I think, I think this is our fourth year now. But it just allows us the opportunity to kind of make it a little bit more fun and exciting. And there’s a lot more opportunity for one on ones. And this year, especially given COVID It was like, Oh my God, it was like a break in the clouds. We got to go out for this amazing day and meet customers and potential customers, old friends. And this year, we had some great participants sign up for the golf tournament. And one group came through and before we sent me your I had even a chance to say anything. He walked up and he said, Oh my gosh, Ace Tronic Chem Tierra, I know you, you, you know your data. And he went through a whole bunch of things about our company and unbeknownst to myself, so he had to read about us on social media, which was great to hear.
That is, yeah, to me, I think you’re still fine, I think I can still see you. Now that to me sums up what I try to always encourage in manufacturing is that you can still be out there you can still and then you can meet people because of social media because of the connections made there. And one of the things that now I know Ken may need to go off and come back in. So just you know we are live and Kim is actually on the phone today just to get a little background so we will keep discussing. In fact, now would be a good time to go back to some of the comments. Let’s go back. We had Mike say we used to have a beer and a hotdog holder okay. It turned into a hot tiki, yeah. So it’s evolved that I think one year you had margaritas another year has been for nothing else you should sign up for the Canadian Association will make his golf tournament because of the TV head because there’s always a fun time there. And what I found really interesting was that interaction because I was there and saw that as well. And when you know those company reps came by and there was lots of talking and because of the LinkedIn connections, you know you’re able to do some more follow up and it puts that personal identification. And let’s go into let’s see, we have quite a few comments here. I know Mark is molded into Marcus and has been at a few of our shows and he was also at the golf tournament so hello Marcus. Wendy STARCO Wendy Stark is here and Wendy is with invest Windsor, which is a great organization that does so much to support manufacturing. I was just on an early morning call with Wendy this morning. Hello Wendy. We have these. We have monthly 7:30am calls. And biweekly ones for any association will be made but I’m an early morning person so I like those early. meetings. Tracy Pringle was here as well. And she says breaking news. Yes, that’s going to be a highlight of a big Symbian story. So we’re all super excited for you. So, Rick Tomlinson, congratulations, shimmy. Hello, Rick. Now that is I don’t know if I know Rick, so that must be that someone that you know?
Yeah, that’s a good supplier of ours. Okay. Welcome,
Rick. I love when, you know, when guests also bring along new guests to my show. And I hope Rick, you can stop by again. And as I say a part of the show is to just celebrate manufacturing. And specifically, you know, more and more looking at the plastics industry. So thanks, everybody. For all of the comments. We have many more comments. And some of these are we’ve identified and said hello to some of the people. So thank you, again, everybody, for dropping in those comments. And we appreciate you all. Okay, so let’s now talk about everything from social media to video. Because, Kim, you have done. I just saw your video on LinkedIn. So can we talk? I think you started with a video. So let’s maybe go, let’s take it back a bit and simply talk about the role of video when and why you decided to get into video use.
Well, that’s gonna come back to you because while I was on, while I was on mat leave, mom kept messaging me saying Gail saying we need to get on video Gail saying we need to get on video. And I don’t know how many emails and texts and all kinds of things I got regarding that. So I started looking into it. And yeah, as you know, we cannot see our customers like we used to see them. Kim and I are very much on the floor beside the machines. That’s how we do sales. That’s how we’ve always done sales. We like to be very hands on and a lot of the time you need to be by the press in order to assess what’s going on and what the customers’ needs are. And so how do you fill that gap? Because people still want to do business with people. So how do you how do you get around, not being able to get into places with all these lockdowns and just change protocols that a lot of the factories so we started doing video so whether we’re doing product specific videos, promotional videos, informational videos, or just general sales calls, I guess we’ll send emails or we’re starting to get better at posting things on LinkedIn. We are perfectionists I’ve been told and that’s actually hindering us producing content. Because we’re so critical of what we’re putting out. And just last week, I was on a call with somebody that mom put me in touch with and he said you just need to just make the videos, you are the experts, just make the videos so you’re gonna see a lot more content coming out. But on that note we had a large inventory shipment that arrived last week. Mom shot me a message and I said just do the video. Just do it. Don’t be afraid to just do it. And she did it she posted it on LinkedIn and in terms of video hesitancy I would say between the video hesitancy that‘s a Yeah.
Resistance real resistance.
Sure what so anyway, so she posted one on LinkedIn and it was great. It was real. I think the thing that’s the most important is that we have to remind ourselves and I’m saying this because I’m also reminding myself that people want to do business with people but people want to do business with real people. Right They want it to be very natural and so don’t try and overcompensate don’t edit it just put out the content
you know one thing I will say that you are not alone. This is number one though the first step as my three step process is to sign up, suit up and show up so signup is the first step is that and that’s where Kim Brock decided she wanted to do it. She wanted to make a change and I kind of forgot that. Yes, because I was talking about this, I think early on when I was first on the Canadian sustainable makers board when I was you know, and I still do I would say okay, broken record here. We need to do more soldiers, we need to do more videos. And obviously Kim was had signed up and then the suiting up really is that you started talking about it gathering information doing research and what I was most impressed with what you’ve done too is using video through your emails when you’re setting up because a lot of people think the videos have to be only on social media. But there is such a great opportunity to use them. When you’re sending out emails and you use now I think you’d use dub or Yeah. And there, there are quite a few things that you can use out there that are you can even use the free ones, and then you pay a bit more and get the logo removed. Right. So how have you felt? So you’ve had that positive feedback from a client? Do you have any more feedback from other people that have contacted you saying anything because of your doing video?
Well, I just want to. I’m just gonna jump in here, am I muted? My good. Um, I’m just gonna be perfectly honest. And say that I created that post for LinkedIn. And I have to say it was probably the whole day that it kind of sat at the bottom of my screen before I could actually post it. Because I was really looking at it and re-listening to it and saying, oh, but you can hear this in the background, oh, maybe I should have stood this way. Or maybe the box should. So I just, I spent the day going back and forth post not post and and then I just finally just said just, I just pressed it really quickly and let it go. I thought, what’s the worst thing that could happen? Honestly, you know, okay, so people say you suck at it, it’s bad. Okay, so we won’t, I won’t do it, I won’t do it again. That’s not gonna mean, I’m gonna stop doing business, I’m still gonna continue doing business. But then if this goes, well, then okay, then now I can start experimenting a little more. So it was, it was very much out of my comfort zone. But like I said, Just do it. You know? Well, like you said, so. Yeah. And very positive feedback, I have to say, very, very positive feedback. So keeping it real is very important. I think, like you said, Yeah, we’re real people doing business with real people. We’re not professional videographers, we don’t have a studio, we’ve got an office and we’ve got a plant, you know, we don’t have lighting systems, we, you know, we don’t have backgrounds. So just just use what we have.
Ken, thank you so much for sharing that background to that story. And that’s what makes I think what you’re doing in your company, so successful is being willing to, you know, pull back that curtain and share some of that those you know, what you go through, because I’m sure a lot of people listen to it, maybe struggling even here, or this gets posted later, and someone watches this, can maybe say okay, you know what, it’s, I can try that. And definitely, video is very powerful. And there’s so many stats when it comes to LinkedIn only, you know, most people are consumers, not producers. So just by doing that, if you did one video that already has moved you up to the top of the list when it comes to it, LinkedIn will love that because they want to see more videos, they want to see more authentic content like that. So you will go up to the top of the list and be seen by more people. Because you’re also feeding the algorithm, but with good content, right? So that’s kudos to you. And you know, just like shimmy, you know, you step in doing that. The Tick Tock to it’s the same thing. It’s like, because you I mean, I have many drafts and my tic toc two, because I’ll do like one Oh, that’s like, because that’ll say usually the ones that I think oh my god, because my son because that’s kind of cringy and now we’re like, yeah, it is crazy. Thank you very much. The crazy ones are the ones that tend to get the most engagement . Sometimes I like, especially when I do lipstick, I will tell you who’s gonna like or.
But that’s my dramatic side.
Yeah, I was gonna go way back when I was going into drama. So I often say, That’s my outlet for getting that out of my system, you know, lip synching and karaoke at all those things. So we have Brian. Thank you. Well, and the other thing, too, is that I always want, you know, clients that I would work with that I don’t expect them to do what I do. I mean, that works for me. You know what you’re doing works for you doing some of the videos using W’s and through email, and everybody needs to find their own path. There’s really no one way and I have no cookie cutter approach to social media. Whenever I’m that’s why, when working with clients, I’m very careful to look at that every client should have an individual approach because it’s not like I say, oh, you should be on Twitter, you should be on tick tock you should be where your clients are, where you’re going to have the most interaction and also, where you’re going to commit to being consistent with your content. And a lot of times companies think, Oh, I have to be on every platform, and I actually try to pull them back from that. I mean, I’m on most platforms because I’m testing out something. So it’s a different goal that you may have. So Brian wrote great work. Thank you for the insight Brian is doing for those of you who aren’t following please go follow Brian because he does some great videos. He’s also connected by doing videos and connects companies also to charitable organizations. And I first heard about him and saw him because of something he did with a Caterpillar tool. And I was just so impressed because he does some amazing content on video. So thank you, Brian, for always, because he’s bringing a bit of fun to manufacturing.
Yeah, absolutely needs to be fun in manufacturing, but it needs to also be relevant. So that was my thing with semi to, you know, whatever content we do, it needs to bring value and insight or up someone’s knowledge, whether it’s our customers knowledge, or whether we even increase our own knowledge of what’s out there. So just, you know, so whatever content we do post, it has to be relevant to our industry and what it is we bring to the table and and just help to even educate our customers on what it is we do. You know, so I think that really needs to be the focus. And like my last one, the whole, the whole premise of that was our, you know, there’s such an issue right now with logistics and product and, and receiving items. And so we’ve acquired customers recently, by way of that simple fact that we have stopped. And so I think that’s important to share with our audiences that you know, we’re here, we’ve got enough healthy stock to get your orders out. So in this day and age, I mean, I’ve heard customers giving me insane deliveries for some things that they’re waiting on. And, you know, production can’t wait 16 weeks, because Oh, it’s unheard of, you know. And so, yeah, it’s a little bit of a tricky time right now juggling it. But I think, you know, you’ve got to do what you need to do for your business, but for content that needs to be relevant to your audience, I feel. So that’s something that semis really trying to work on and, and feed, feed through our channels.
I really liked that comment. Yes, relevancy. And also, you know, by talking about some of these issues, a lot of people don’t want to talk about the problems. But the more we can talk about, the more we can understand as consumers, because I now learn more about the supply chain. I had a new vehicle ordered last summer that was supposed to come in November. I’m not getting it till the end of February. But I’m not mad at my, you know, the dealer because I know that I understand how the supply chain works. And I think we need to do a lot more. Pulling out that curtain and sharing what’s happening with supply chain, what’s happening in industry, what’s happening in manufacturing, so that more people, including your customers, everybody understands like, because I think you understand until it happens to you. And then I don’t know, but I want my product now. Because I have to say this whole, you know, stream of manufacturing, there are so many dots that need to be connected in order for us to understand the bigger picture of how we’re going to get those vehicles or how we’re going to get those end products, right, whether it’s a computer or, you know, products that we’re going to need to for everyday life. So thank you. Oh, David still goes in the house. So yay, Damon. Hello, David. David’s been a previous guest. He is such a great supporter of live shows. He just had Brian Vandaag on his show recently. For those of you who want to go check that out and hear his great interview with Brian Bending, president of Cavalier, which is one of my clients as well. And also my kick said good recognition for Brian Yes. And I want to do my picks. For those of you who want to ever know anything about the history of moldmaking in this world. He’s the man he’s the Wow, he knows a lot of stuff about this industry so and so impressed with the work he’s done. He’s, you know, with the golf tournament as well as Canadian association mold makers. So thank you to everybody that’s commenting. There’s more great comments. John Bufalino said something recently just trying to find his comment. I think he said I am not everywhere I am where I am needed. I love that. That’s like it because that is so key, right? Like it’s, you know, if you’re going to be stepping out into social media, you know, be where you’re needed. And I liked doing that. Yep. And now in terms of other transferable skills, let’s go back to that, because that also, we can use so many of our transferable skills to help tell our story. And I think it can, can you maybe it’s something semi alluded to about, you know, how you got involved with a company, what would you think of some of the key transferable skills that you learned when you were starting out in the company that you now as president are grateful that you’ve learned when you were starting out in the It was early days
I think being honest about yourself, your abilities as a salesperson or whatever role you play. So I’m going to speak to sales, because when I started out in sales, I didn’t know anything about the plastics industry. I mean, I didn’t know what a heater was, let alone what a mold was, you know, I was, I was a homemaker with four kids. So I was, I’d never been in manufacturing. So I was green, I was a green screen there could be so when I kind of was placed in the role of sales by my dad and my brothers. I was very honest with the people that I met with. And I’ll say that I started with customers that were already existing customers or based on Tronic. So that’s where I kind of started to start my foray into sales. I was very honest with saying, I don’t know. So if you know, asked me a question about an application or a product, I’d say, I don’t know. But I will get back to you. I think that that afforded me a lot of respect from our customers, and even new customers, you know, just simply saying that I didn’t know that I’d get back with them, and then making sure that I did get back to them. That was, that’s a big one. And I’ve always said that to send me from the beginning. I mean, semi semi, at the beginning, really wanted to know everything today, like within this week, I want to know everything about what we sell, what we do, what does a mold maker do? What does it inject like she wanted everything uploaded up here instantaneously. And I told her, I said, Tim, it’s not going to happen that way. I don’t even know everything today, right? So your customers are your biggest teachers. So. So as you go through your experiences, your day to day meetings, be honest with them, be frank with them, and they will teach you, they’ll guide you. So that’s my, that’s my biggest sort of transferable skill and patience. They told you, you need to be patient, you know, things will come, things will come as long as you have the drive and the passion.
You will succeed. I love that definitely customers are the greatest teachers. Wow, that is a really good jam. Because it is so true. We learn by listening we learned by really, you know, stepping back and, and yeah, observed, you
Now, a strong H Tronic is where it is today because of our customers telling us where we needed to improve. And what we could do better. Can you do this? Could you make it this way? Can you do this? And that’s why we are where we are today because of that. So they are?
No, that’s great. Send me what about you? What do you think are transferable skills coming out of the financial world? And even parenting? What do you think now in your role, because you’ve had less time in the business, but you’re definitely jumping in with the video I know and encouraging videos, so
yeah, um, I guess listening would be the first one. I think when you go into sales, or when I went into sales, I thought, Yes, I needed to know everything, so that I could spew out all that information to show how much I knew. But actually, listening is where you learn the most, and you understand the most about what the customer’s needs are. So I would say that’s probably the biggest one for me. Did you say honesty? already? Yes. Honesty, um
I’m gonna, I’m gonna throw in one city, I think, you know, doing that tick tock video is a good example. Like getting out there and just showing up, I’m gonna, I’m gonna be saying, hey, showing up you gotta show up. Sure, we
I guess we will show up. And I think we try hard, we try , we put a lot of effort into what we do. Even with the tiki hut, if we’re doing something, we’re doing it 110% Because we want to show one that we care that we give a damn. And to support the industry because we’re very proud of the industry that we are in working. We’re contributing to something much bigger than us. And we’re doing it locally, which we’re very proud of as well. But yeah, I guess I guess you would be right showing up but also giving a lot of effort.
And I’m gonna say even thinking outside the box. I mean, the tiki hut was thinking outside the norm. You know, we came up with our own trade show a couple years ago called Go Ace connects that was completely outside of the box for a company like us. But it’s something we did. And we did really well. So that’s something we look to continue doing in the future. But I think you need to always think outside the box. And sometimes that’s it’s very difficult to do because we’re so entrenched in our day to day, you know, whether that’s the financial, the production, just the whole process of running a company, sometimes we’re so entrenched in that we’re not able to kind of take a seat back and kind of take a bird’s eye view. So I think thinking outside the box is really, really important. And I’m just going to repeat what somebody said we are, we’re so proud to be a Canadian manufacturer. And I think COVID has really put manufacturing on a lot of pedestal, but in the limelight, like there’s such a focus on the manufacturing capabilities of Canadian companies. And I’m just, I’m just so proud and blessed feel blessed that we’re a small part of that. So, yeah,
That is great. And I’m going to put up an Elizabeth quote about how it’s easier to train a good salesperson. And I think this is something that is really key when it comes to sales in this industry. And what I can identify with is coming into the industry, you know, I call I’m a recovering journalist. So I worked in insurance in tech and now in manufacturing. And yes, you can, you know, you have to have that also. We’ll talk about this out of curiosity, and you want to find people, as you know, that have the right social skills that have the ability to connect with people. I think that’s what both of you do really well. So, you know, you don’t necessarily have to know how to be out there and actually make the mold or, you know, pour the plastic, but you can identify with and understand the people that are doing those roles. So you do that well. And then Elizabeth did say yesterday did something similar with the Parker, d k pop from Elizabeth was much like the tiki hut. She did a popular booth locally here. And it was so phenomenally successful. I once worked with her on an event. And it was amazing how when they came by at one point we had run out, I don’t know, some popcorn or CC. And they were like, Oh, that and I said, well bring it round to you on the golf course. Right. And so we went around the golf cart, dropped them off of them, and they wanted their popcorn, it was like it was an important part of the day. So I think it’s really good to do those. And that’s where balancing out, you know, you can have fun, still be relevant, still tell your story. And it depends what your brand is, too. That’s the other thing not like, My brand is definitely bringing that element of funding. But it doesn’t mean that everybody has the lip sync and be on tick tock and do other things. Like in fact, I would tell people, if that’s not your thing, don’t don’t go there. You don’t have to do that. But what I really liked what your story around the video is that you were you were championing that for a lot longer than I realized, Kim, that’s that is,
It’s amazing how much we doubt ourselves. Oh, yeah. Yeah, that’s what it is. So we overanalyze ourselves.
You know, I was talking to someone about this, this term, you know, paralysis by analysis, so that’s another issue, when sometimes it’s like, and I’m all for using that, and I’m all for studying that. But sometimes, you have to decide, you’re going forward with something and you’re going to do it. And that’s where you know that signing up is past because you have to decide and then get out there and do it. Because if sometimes, if you you can think of a lot of reasons like with me, sometimes even with fitness, like I can think of a lot of reasons why I shouldn’t go out for a walk or shouldn’t go out on my bike, or I’m getting a lot of reasons why it’s two poles to this. So then you get out and do it. And it’s oh my god, I feel so much better afterwards. I do want to touch upon one other topic, because this is really important talking about the role of women. And I know I want to read one quote, because this was from Brendan Sweeney. And it was in and I know you guys have done a podcast and this was from and I’m probably going to post the link in a future post because I do want to dress this idea up. He said this quote, in order to compete globally, Ontario’s manufacturing sector needs to attract the best and brightest 50% of the best and the brightest are women. If it wasn’t clear before it should be now women are critical to the future competitiveness of Ontario manufacturers. Boom, mic drop moment. I love that because we are missing out on so much if our education system and the industry doesn’t step up. And I know I don’t know if I don’t think Megan Sandra, maybe touching base later but you know, she’s doing great work in this area of trying to encourage more young people and especially young women. So this is one of you wants to maybe talk about that quote And the role of women in manufacturing?
Sim, or should I go? Oh, go?
Sure I can go. Have you had a newer version of this pod? The show as of
yet? No, no, not yet. She’s, yeah, she’s heads up building a tree?
That’s right. Yeah. So she’s doing some really fantastic work with educating young girls in high school and their families about STEM jobs. Specifically, I guess what do you want us to speak to about women in manufacturing, how to attract and how to retain? Just overall how to get women? And
yeah, just the why is it maybe just explaining why it’s important. And also maybe like, one of the things too, we have to be careful that we don’t, you know, I often hear this term, you know, Oh, girls, you know, you can do anything you want. Yes, but everything comes at a cost sometimes, right. So it’s about maybe understanding the support that is needed as well, because, you know, women still are often you know, having children, taking time out, even maternity leaves, like there’s a lot of things we have to understand better. So maybe you could talk a bit about that, because it’s not, I really liked the term of looking at, you know, equality versus equity. Because I use the example of your two children, now being equal would be getting each of them an ice cream cone, except one child, maybe, you know, doesn’t like ice cream, so they want to have baby chips. So equity is giving an ice cream cone and a bag of chips equal to giving them both ice cream. So, you know, looking at that equity issue for you know, how do we get more women? And what are the what are the pitfalls and some of the issues that we may need to address and we may need, you know, maybe some of our and there’s a lot of I know, male supporters and male champions, I like to reference that maybe they need to understand also, from you about that.
So, um, I think, I think the most important thing would be showing everybody the jobs that are available first, because I think traditionally, when you think about manufacturing, and if, if mom and I weren’t in manufacturing, first, if mom wasn’t in manufacturing, I most definitely would not be, I wouldn’t have gotten into the plastics industry, the plastics industry wouldn’t have sought after me. And it would have been a huge mystery to me as to what manufacturing is, and what’s available in terms of jobs. Because traditionally, I think we think about manufacturing, we think about dirty, heavy, it’s not for women. We have come so far in terms of technology for what is available now to women and to all people, men and women in the manufacturing space. So I think bringing that to light for the younger generation for women, specifically to attract them is probably the most important thing, the most critical thing is showing what’s available and the diversity that’s available within manufacturing, too, I think, yes, in regards to women leaving and having Matt leave and having children. That’s something that we just have to accept as a workforce. If the men could go off and have children, great, I think a lot of women would opt for their husbands to go off and have the babies instead of them because they’re more driven in their careers. But the fact of the matter remains that women bear children, and so that we spoke about on one of Moore’s podcasts as well as just addressing the elephant in the room. So as an employer, talking to your female employees about and there has to be a way of getting around the taboo or the HR issues around family planning with your employee. But if you involve the employee in future plans, they’re going to want to come back to work after they leave. But if you’re dismissing them, because they’re going to take time off to raise their family, they’re not going to want to come back into that space, in my opinion. I have the privilege of working for a family business. And so I was able to carve out some maternity time for myself and shape that in a way that worked for me. But I think all employers need to take that into consideration because there are wonderful, wonderful employees to be had in women who have fantastic transferable skills that they gained by becoming mothers that maybe they never even had before. Because I can say for myself, I mean, you were saying inventory control, and scheduling and holy smokes, I did not realize how much you have to be able to pivot and also if it comes it’s a quiet thing that happens between a husband and a wife that it just kind of shifts to you like it’s your responsibility but you do didn’t even realize. So you acquire a lot of skills when you become a mother. And those are valuable. So I guess two biggest takeaways are visibility of jobs that are available in manufacturing and talking about the elephant in the room that women want to have children are going to have children and how do you get around that and, and keep them wanting to come back.
I love that. And I want to post something. Sarah Klages wrote something. And I think this is another issue too. She said my dad never invited me to join his double glazed business, he only asked my brothers, nobody ever thought I may be interested, not even me. And, you know, that is such a powerful statement, because it’s true. Probably, you know, if you’re not seeing other women, you don’t even think that’s an option or an opportunity. And I love that, you know, with your story sharing as well as like we had Ali Damiana. And you know, there is Jeanine. Lastly, Berlin is a really great example, as well as someone who had started out, you know, in the mobile world and is now the president of the National Association. And I just want to get this in because I know we’re going to start to wind up because we could go on into so many topics, but we covered a lot of ground today. So I’m happy about that. Kim, you’re on the board. You’re the Toronto, head of the Toronto chapter of the Canadian Association of mold makers and also on a PMA. I’m gonna let you spell that out because I don’t want to get that wrong. They are PMA, a PMA but it’s an association of parts. Major auto parts auto. automotive parts. Yeah. So. So that’s another way that you’re showing up and, you know, showing leadership on boards like that as well, which, you know, as we know, on the cam board, as well as automate Canada, led by women, right. I mean, shelling Fellows is automating Canada. Jeanne is the president of both organizations. Yeah, so that’s exciting. And I want to go back, Dave, and also there’s a great quote, I want to draw up on here because he said, Don’t doubt just do that’s a good one, John, is that we do spend a lot of time doubting, questioning. And sometimes, you know, sometimes you just need to get it done. And, you know, my, my, for me, sent me this is what you have to look forward to is, you know, parenting a teenager too, because that is now like, my son is now 19. And this is exciting. Friday, we’re doing a joint workshop on tick tock at a global event. Global. Yeah, so that’s exciting to be able to work with him now. Because we’ve come through, you know, I’ve learned so much parenting as a teenager, that’s where you learn, I think some of the best life skills is being able to listen back, and if, when, if he has his headphones in, don’t talk to him if he has. Stand back. Thank you both so much. Now, we’re just going to wrap up, I usually like to ask about a little bit about curiosity and how you nurture your curiosity, or what do you do that sort of helps to, you know, challenge your curious brain? So is there anything that either of you would like to be talked about, like, for me, it’s I listen to, you know, I listen to some podcasts that are, I listed one called Hidden brain, which is fascinating, because I love how the brain works. And someone, a friend said to me recently, I’m someone who says, Yeah, you know, you’re that person that will just like, want to go with your why that is and have to spend time digging into that. I must know why. So curious. City, do you want to talk about curiosity and how you nurture that or what you’re curious about?
Sure, I’m actually reading. So I’m a big reader. I’m reading a book right now on breathing. Yeah, so I’m very interested in the human body having been pregnant now, two times. So a lot of weird things that happened to your body when you were pregnant, and then just rebounding from the pregnancy too. So just trying to understand how our bodies work. So I’m doing that by podcasting and I love to listen to podcasts big time. But also reading right now I’m just in the middle of a book.
We’ll have to maybe post the name of that book I I’m I do yoga, and I know breathing can transform like Steven, anytime you’re stressed. It’s amazing how the breath is so powerful, and we know it, but we often you know, I have an app on my watch, so you don’t have time to breathe. And it’s funny because it pops up and it’s like, oh, yeah, like, you don’t mean breathe, maybe decrease. So thank you for that. That’s yeah, I love those insights and Cam What about you?
Yeah, it’s funny. I think, the whole COVID this pandemic has kind of shifted a lot of people was focused on them to their inner healing. So I’ve been really, especially the last few months, very curious about how to nurture our inner inner beings. And it’s funny because, you know, last week, I think I got a question from LinkedIn actually said, Can you post something on, on mindfulness, I think and it was just very coincidental because it’s something that I’m really really, I’m reading a book and also listening to podcasts. Eckhart Tolle is actually the author. But it’s all about being present. So that’s, that’s something that I’m extremely, I’m delving into deeper, deeper right now. So that’s my big area of curiosity.
I love that. And you should, I think you are connected, Damon, but Damon has some great books that he talks a lot about. He’s had some transformations happen in recent years where he has helped his business by taking time to step back the process. And one of I had a great boss who headed up a very successful company. And I remember him teaching me the concept of less doing more thinking time. And it’s still important to do your work at that. But sometimes you need to step back and take time, just to think and process. So thank you both for sharing that. Because that gives insights also to the success of your showing up your success on social and your success was stepping outside your comfort zone and doing things that may be challenged that part of who you are. But it has also been a tremendous help to your business. So that also helps me when I’m talking to my clients, because I can use these as examples. Because it does make a difference when you decide to show up. And the biggest part of showing up is that the first step is signing up, deciding that you want to change and you want to have success. So thank you both for that. Okay, so I’m going to meet you back in the green room. Thank you both for showing up today for talking about all of these topics and for sharing the great news about Sydney. Breaking. Do do doo doo doo doo breaking
through that. Thank you, Gail. This was awesome. Thank you so much.
Oh, wow. Wow, wow, that is just such an exciting interview. I just love the energy of Kevin semi. And please follow them. And let’s go out please go over to Kim’s cams profile and comment on her great video. Let’s encourage her to keep doing it. Because I will tell you, I’ve seen videos of each of them. And they do it amazingly well. And I want to see more of that. Because it also helps not only with their business, but also helps to show how many women are out there doing these great things. And there is help out there. I was talking to another young woman recently and I said you know the power of, you know, asking for help. You know, some of the things that Kim mentioned to you know about saying I don’t know, customers are your biggest teachers, and really looking at how you can ask for help when you need it. I used to tell staff when I was a manager of a marketing team, I said to me strength is when you come and ask for help, as opposed to assuming you know something and then coming two weeks later and missing the mark on the assignment. So thanks to Kim for confirming that type of idea that it’s okay to say you don’t know. So do you need help telling your story? If so, please reach out. Talk to me. I would love to hear you know what your challenges are. And you can find me on most social media platforms. Obviously here LinkedIn is where I have my weekly show, which is Wednesday at 1pm. Eastern Standard Time. And we have guests both in manufacturing as well as people that share ideas that may be outside manufacturing, but we can learn about in this industry of how we can find tips and ideas from outside this world as well. I’m also on Twitter. That is where you’ll see I’m quite active and there’s probably going to be some upcoming Twitter spaces I might be doing, especially given I think if you’re still listening, I think we’re going to do a Twitter space upcoming. I’m on Instagram and on tick tock and tick tock is where I’m exploring and really learning the power of short form video as well. And on Friday, there is and you’ll see this on my I’ll be doing a post on LinkedIn probably tomorrow about how you can connect with me there and join in the global tea break. My son Aiden Robertson will be joining me and we’re going to be talking about tick tock type and some of the history and some of why tick tock has just blown up and what that might mean for you. And it doesn’t necessarily mean that you have to go on tick tock but maybe some tips and ideas Why tic toc has been attracting so many people. Okay, so thanks, everyone. Thank you for all the comments today. So many great supporters out here today. Sarah Clay, thank you. I’m so glad that you could join in today. This was a new contact. And this is what I love again about, you know, showing up and being here on social media is that we meet and come across people on an international scale as well. And a lot of the work that I’m doing now is more on a global scale and not just in my own community, but anyone that is looking for help locally here in Windsor Essex, please reach out to Elizabeth and Perko marketing. And thank you everybody for today. And we’ll see you next Wednesday at 1pm. Eastern Standard Time.
Manufacturing is often perceived as a low-skilled, low-paid industry. That impression is wrong and Cavalier General Manager Tim Galbraith knows there is great potential and opportunity – and a lot more work needed to start spreading that news!
With Manufacturing Day coming up on October 7th, it’s time to dispel some myths and also look at some ideas we can glean from those who Sign Up. Suit Up And #ShowUP.
“Manufacturing Day is important because it showcases a vital part of our economy. We also need to get moldmaking front and centre to showcase all the offerings to young people deciding a career path.”
Galbraith’s journey into the world of manufacturing started straight out of university when he got a job at a plant. Galbraith worked in the same plant for many years and through observation and curiosity learned a great deal from his shop floor experience.
Then came an opportunity to move into a sales environment in the industrial supply and machine tool area and the mold making industry became a customer. His manufacturing experience at that point was more in auto, automotive OEM manufacturing equipment, gear shapers and cam grinders and crank machines.
Eventually he worked for a company that transferred him from city to city and he had his sights on higher rungs on the ladder and moving to a big city. However after working in Windsor and putting down roots – he started seeing a different career path take shape.
Galbraith declined a job in Toronto and instead started his own business. One of his customers, a small malt shop, at the time, indicated they needed help with sales, so Tim started helping them on a part-time basis. He quickly realized there was a lot of room for professional salespeople in that industry.
The role become full-time; selling molds (which he didn’t know anything about), except that they were plastic parts. At this stage, he didn’t know a core from a cavity, but he got started feet first and hasn’t looked back, some 30 odd years later!
Galbraith is an example of how to use curiosity AND transferable skills in manufacturing to develop quite an illustrious career that now has him as General Manager of the internationally renowned Cavalier Tool and Manufacturing.
He is also someone who understands the connection between marketing and sales, recruiting and retention.
Tim Galbraith, Cavalier GM
Galbraith shared how he got started in marketing – at a time when even fewer people than today in manufacturing could see the opportunities.
“There were no business cards, there was no literature, there were no brochures, there was no nothing. Again, there’s no internet, so you didn’t have a website. So my idea is that we have to market ourselves somehow.
So, I went and took Polaroids (for those of you that don’t know, that’s a camera that gave you an instant picture) and I put them in a photo album. I went around the shop, took Polaroids of the machines and of the tools and of the parts we molded at the trials and made up a picture book. And that was my first stab at marketing.”
He goes on to say that, “Now we’re talking bear skin rugs and stone knives and axes and stuff type of thing. We’re Flintstones, and fast forward to today. ..
I now see how marketing is key to sales. I’ve always understood that and when we got into the digital age, I wasn’t good at it. Still not good at it without help from Gail Robertson (and GailNow)… but I recognize that telling our story is more than photographing photo albums or more than a brochure or more than a webpage. You have to encompass all aspects of it.”
That is what sets Galbraith, and frankly Cavalier Tool apart from many in manufacturing.
He always looks at what is up and coming, and he is not closed-minded to new ideas and marketing. He knows digital marketing is essential. And anybody who’s not embracing it now is probably not only late to the party, they just may be too late. Period.
His curiosity has led him down many paths of discovery, most especially pertaining to manufacturing sales, toolmaking sales and marketing.
In sharing his experience, it is evident that Galbraith was willing :
- To Sign Up (deciding to jump into the industry / create marketing strategies)
- To suit up (learn about the industry / marketing)
- To Show UP (becoming the expert we now know him to be in sales and knowing better than most how sales and marketing work together).
Many in manufacturing could take a page out of Galbraith’s book – and not just on Manufacturing Day but all year.
In a Cavalier blog, there are some stats that show how powerful manufacturing can be – and the wealth of opportunities.
American Precision Museum (APM) recently shared that 6 out of 10 positions in manufacturing remain unfilled, in part due to false industry perceptions.
Therefore,all in the industry and those who support it must collaborate to battle against the common misconceptions, including:
- Manufacturing is dead
- Manufacturing facilities are unsafe and dirty
- Manufacturing jobs are boring, repetitive and unfulfilling
- Manufacturing jobs do not pay well
- Manufacturing offers no career path to higher income
There are some mind-blowing statistics around the industry, according to Dozuki (a company that provides tools to help people in manufacturing communicate):
- Every manufacturing job produces 2.5 new jobs in goods and services
- From another viewpoint, every $1 invested in manufacturing, another $1.37 in additional value is generated in other sectors, resulting in investment in the manufacturing sector, which is one the most effective ways to grow the economy as a whole.
- Manufacturing is the fifth largest sector of employment in the United States
- The pay for Manufacturing Jobs is higher than average
- Manufacturers earn 12.8% higher than the U.S. average in annual pay
- Manufacturers pay higher hiring salaries and require continuous skills development and growth, meaning that skilled employees are more valuable and manufacturing companies are open to paying for top talent.
- Manufacturing Drives Economic Growth
- Production is estimated to have grown at a rate of 2.8% from 2018 to 2021
- This growth is unprecedented and is predicted to outpace overall economic growth (2.3%) over the same period
- 3.4 million manufacturing jobs is expected to be created by 2025
- Due to sector growth and a retiring workforce, the rate of hiring will be steadily increasing over the next 7 years
- The Skills Gap
- It is believed that by 2025, 2 million manufacturing jobs will go unfilled
- This introduces an incredible challenge and opening for companies to attract and develop new employees. Outdated presumptions about the nature of a manufacturing career has led to public misconceptions, but events like MFG Day and Industry 4.0 technologies are changing that, which is very fortunate.
- 94% of manufacturing decision-makers cited internal employee training and development as the most effective way to close the skills gap
- With large portions of the current workforce retiring, companies will need to capture knowledge quickly and document training material with efficiency
When it comes to people choosing it as a career, this sector has traditionally had a bad reputation.
Previous generations knew it as a sector with subpar working conditions, restricted career opportunities, and a high risk of losing your job due to automation, cuts, or both. This may have been true 15 or 20 years ago, but manufacturing today is nothing like it used to be!
Manufacturing has a lot to offer: exhilarating and innovative work, plenty of work opportunities, good pay, and room for growth. If you’re looking for a career with many possibilities, a career in manufacturing might be right for you!
Check out my full interview with Galbraith at the YouTube link below.
The many faces of Tim Galbraith:
Link to YouTube Show: https://youtu.be/XSH-bXNZZbo
TRANSCRIPT – From Otter.Ai
(Direct transcription- non-edited version)
people, tim, manufacturing, industry, learning, talk, cavalier, spend, mike, kim, curiosity, tool, story, comments, little bit, understand, person, sales, bit, windsor
Well, hello, everyone and welcome. And as you know, we’re going to be hearing some stories today. And most manufacturers don’t know how to share their story. So that’s where I come in. I’m the chief curiosity officer at GailNow. And using my three step process of sign up, suit up and show up. I help those in manufacturing tell their story. And often it’s with that different spin and really working with various clients on how to pull the stories out of them, and then be able to share them more widely. So today we have someone from manufacturing that does show up. He certainly has a great understanding of manufacturing. And we are going to be hearing a little bit about how he showed up and also about the journey over the years and some insights into the industry. So before we get started, I do want to actually look at what we have. The comments today are blowing up so I’m going to start with that just before we bring our special guests on. Oh we have Ray Ziganto who is the manufacturing unicorn is in the house. John Buglino. Also from USA manufacturing, one of my networking friends. Thank you, John. And thank you, Ray. We’ve got a look at who else is here. We have Brian good afternoon Brian. Brian is also from Cavalier tool. We’ve got a lot of chatter back and forth . just somebody said Did Tim pull the short straw to be honest with Gail you next I think he’s talking about Brian. I don’t know, I think there was a little bit of coaxing with Tim but again, he has so many great stories. And then oh, races. Careful, John. Good. We’ll keep you after class. Remember that? I love Gail. She knows that all Thank you. Oh, we have Elizabeth who is a local marketing firm, Pirkko marketing, Elizabeth is in the house and also, she’s stepping in a little bit to the manufacturing world. So she might be on in a future show as well. We have an Ola from Kim Tiara also for manufacturing. Welcome. We have a lot of back and forth. And look, Tim, if you’re I know our guest is in the greenroom looking at this. So Cynthia is here as well. So thank you, oh, oh, and who else is here, but Mark Perotti, also from Cavalier, one of the salespeople. So thank you one and all for coming out. Before I bring our guests on, I’m going to play a little clip. And this goes back to when I was working on an event with the Canadian Association of mold makers. And we were doing some work with encouraging those in the mold making industry to also show up in this new digital world. And Tim is someone who provided a live video clip that was part of our training. So I want this to be a good lead in. So here’s him before we bring them home.
You’ve got to make sure that you stay ahead of the curve and technology. Your equipment has to be fast and accurate. And you got to be telling people about it. It’s not just good enough to have it So the guys that go out and tell him the cutting edge in art won’t last. The guys that are cutting edge. Don’t tell anybody won’t last. You got to do both.
You have to show up. Okay, let’s without further ado, here is Tim who is showing up today on GailNow lives.
Thank you, Gail, it’s nice to see the trees still growing out of my head like it was in the video clip.
consistency consistency, so consistency. So I wanted you to see all the comments coming in this is wow, that was that’s a lot of comments before the show even got started. So that says a lot about the welcoming committee that is laying out the red carpet for you today. We have a lot of back and forth chatter for those of you on LinkedIn, please encourage people to, you know, connect with you. What I often recommend in these types of shows even if you’re not always, you know, following along intently, although today, I think you should. But it’s a good opportunity to have some talks and meet people in the chat. It’s almost like having some hallway conversation. So again, we’ve got I’m trying to see we have lots of people that are showing up saying, you know, giving greetings to one another. Well, looking out for a new person has come in, Jake. Thanks, Jake and Jake, for sharing this event today. Way to go Jake, good to see you. And we have more people saying hi to you. Hi, Tim. Hi. Yep, we’ve got to try to see if I’m missing any comments. But thank you, everyone, please keep the comments coming in. If you have any questions, you can drop them in there, I’ll try to come back to them. And as you know, my regular show producer is off on vacation. So I’m going to be doing a bit of double duty for a bit. But you know, this is, oh, wait a minute, we’ve got another quote. Let’s see, I was so excited for Storytime with Tim the Toolman that I might have fallen down the stairs, don’t worry about only a couple of running to my desk. Jake, we need to see more of that sense of humor. I love it. See? I think you need to do a post about that. And you put that in. Okay, so, Tim, you. In that clip, let’s start with a clip as a segue from the clip talking about the importance of telling your story. So do you want to maybe elaborate a bit more on that where you were talking about, you know, having all of these great things? And why do you think it’s, this is a leading question, why do you think it’s important to share that?
Well, first of all, thanks for having me this afternoon. It’s quite an honor. And thanks to all the people who showed up. Pretty cool to see a lot of familiar names out there, and some not so familiar, but people I recognize from social media, I’m honored that you have to spend time with you today. To take off a little bit on what I said. The manufacturing industry in general and more particularly our industry is one that typically plays their cards very close to the chest and they’re worried about giving up the secret sauce and, and the nail that stands proud gets hammered all the colloquial settings, the sayings that are out there. And that was fine before the digital age because you got in your car and you chased silos and you ran around looking for business. And you didn’t tell anybody. But in this day and age, everybody knows where every customer is. Everybody knows who you are. And if you’re going to be successful, you better not only talk the talk, but walk the walk. And either one of the two, without both of them won’t be successful.
That is well said. And I often use this and most shows I referenced this that, you know if the tree falls in the forest, and no one is around to document it, did it really happen. And apparently this is something we’ll probably talk about quantum theory, which revolves around here. It doesn’t make a sound. So there’s a whole quantum theory. So we’ll have to, I’m sure I’ll be doing a further blog on that as well. So and now, in terms of your background, so you started in your background is more in sales, but let’s talk about how you got into this, this world and I’m just going to give a bit of a scene set or two that you work with. You’re the sales manager at Kevlar Tula manufacturing in Windsor, Ontario, Canada. You are also or have been a longtime board member with the Canadian Association of mold makers. And how did you get into let’s talk about how you got into the the world of mold making
Wow, ancient history. I was in manufacturing After university I got a job in a plant, I’d worked in the same plant many years using my brawn and not my brains and in the plant environment. And so I grew up manufacturing when I had an opportunity to move into a sales environment, it was in the industrial supply and machine tool area. And to get fast forward, the mold making industry became one of my customers. So that’s my original exposure to them. My background at that time was more direct auto, automotive OEM manufacturing equipment, gear shapers and Cam grinders and crank machines, etc, etc. But yeah, the moldmaking was peripheral on my radar. I don’t know, I guess I’ll go a little bit granular. I had Trent transferred through this company from city to city, expecting to move up the ladder and head to the big city of Toronto at one point. And that was my predetermined goal. And when I spent enough time in Windsor, and was told it’s time to come home to head office, I said no. I said, I really liked Windsor, I’ve grown, I’ve started a family here, I’ve got friends, and I’m not willing to make that sacrifice for my job at that time. And they were incensed. And I said we just parted ways. So I started doing my own thing and opened up my own business. But I had a customer who said you know what, I really need some help in the sales area. And I said, I’ll help you part time. So I morphed over and was spending a day or two a week helping him with his sales efforts. And it was a small malt shop at the time. I quickly realized that this industry and again, think back historically, it this is before the internet, the sales guys were the you know, the cousin who couldn’t get a job anywhere, and they gave him a credit card and a car and said, Go entertain some people take him to dinner and other types of entertainment and, and and do business with him. And again, that’s the way it was done. And I realized that there was a lot of room for professional salesmen in that industry. So I decided to come over full time. And I didn’t know what a mold was, at the time, to be quite honest with you. I mean, I knew they exist. I knew they were plastic parts, but I would know a core from a cavity. And that was my introduction. 30 some odd years ago.
Wow. Okay, I feel so much better. Because as I have gotten into this industry, and I remember early on, I don’t think I really understood completely, the difference between a mold maker and a molder and I got that little confused until one day I had that click went in, and then when and being on the shop floor, and we’re gonna get to that story because for me spending time, even walking around doing photos, talking to the shop floor staff has helped me to understand you know, I can see a core and a cavity, I can see all of the, like the size of tools sometimes to make, you know, not an even a large, large plastic part. I’ve been just in awe of that, that how much we don’t know about behind the scenes when it comes to the products we use every day. So then we have Ray said well and he also said I remember the cousin that couldn’t get a job. Yeah, you too. You too, I think, would have. I could see you too over beer telling so many tales. I think that would be a fun, fly on the wall story. Right, and, and YouTube. So let’s talk about how you were working in manufacturing. But let’s talk about those weekends. I know you’ve told me a bit about that how you got into learning about the moldmaking world to a greater degree
As anybody who’s in the sales game knows that having a lot of words will get you only so far, you actually have to have a modicum of knowledge about the product that you’re talking about. And I had none. I mean, I’m talking to none. I knew there was steel and that was about it. So as a learning tool, I decided I would show up every weekend and work in the shop on Saturdays and sometimes Sundays and I put a shop coat on and go out there and that’s how I learned and one of my goals was to experience every single position. Now of course the CNC came along. They went, oh boy, you’re not going anywhere near the CNC department. There was CNC back then not nearly as sophisticated as it is today, but it existed. So I went around and I worked in the spotting and I worked in the toolmaking. And I did a lot of shoveling chips and just basically learned I have a funny story. One of the toolmakers thought this was pretty amusing and said to me, you need to be exposed to polishing and the hand room and I went Sure Okay, well I’m not sure what that is. But let’s go with it. And so he takes me back into the hand room and hands me a dipper file. And for those of you who don’t know what a dipper file is, it’s basically a vibrating file that goes like really, really fast 1000s of times a second. And you put a little piece of emery cloth on the end, and you can do polishing with it right. So. So the first thing I do is I get this thing from my uncle, sure, I haven’t got to do this, and I start polishing the rest. Well, if I didn’t destroy the tool, like 30 seconds dinged and banged, and the owner comes running over and grabs me goes, Okay, this is a noble effort that you’re doing, but go back to shuffling chips. So they had a little repair work to fix that tool up. But yeah, but that was really my learning curve until, again, a little bit of an anecdotal funny story. After a few months, a group of the younger kids came up to me and said, like, what are you doing? And I said, Well, I’m trying to learn this. You understand, we’re not that busy, and you’re taking work from us, and we’re not getting as many hours as we wanted. And you need to get your fat ass out of here and not work, take our jobs from us. And I was crushed. I went, I’m only here to help guys. And they said, Yeah, but you really do need to move on to him. So. So I shifted my focus. And I went to trial shops, because at that time, there were only a couple in Windsor. And I used to, obviously, I did all the trials, because we didn’t have program management. So I was a sales guy, program manager, etc, etc. And I would spend a lot of time at trial. So I quickly learned that going to a try out shop that sees everybody’s tools in town, all the mistakes, all the good things, all the bad things, all the different residents, they are experts at molding. So I just sat and hung around the trial shop as much as I possibly could, and asked a lot of questions at the press operators and got a wealth of knowledge that way. So it was a bit of a school of hard knocks, I guess I could say that I didn’t have to actually do any heavy lifting, but learning just from people teaching me and people willing to share their knowledge with me.
Well, as you know, I also talk about curiosity. And one of the things that you’re just talking about is being curious. And obviously you were looking around corners and learning, which is also such a key part of understanding this industry. And I know we’ve had discussions about this. And I think you may have called me a nerd once or twice on a Saturday morning over coffee. I’m often reading the trade publications and sometimes I have no I’m reading an article going. I have no idea what this is. But I figured it’s like muscle memory. I’m just going to read this because one time or something may click and then I find that I really that’s helped me to really understand, you know, content, who’s reading it? And what are the articles that I can identify with? And who are the people writing things that are technical, but also have, you know, an interesting way to describe things. And so that’s, that’s been my learning. So thank you for sharing that story. That’s really amazing to hear that you were actually, yeah, shoveling chips, chips. So we have a couple of comments. I just want to bring up because we have, oh, this was referenced to Ray’s comment we had might say cousin Eddie, I believe, of course Mike is in the house, Mike is I actually think Mike is increasingly along with John bouboulina and a few other people are becoming it’s like my number one fan of my show. So when I get T-shirts made I’ll have to look at my list. Oh and another fellow marketer Katie McDermott, who is a bundle of energy as well. She’s helping bring some fun into manufacturing as well. We’ve met through social media so again, you’ll probably hear me talking about this today. A lot of people in the comments today. All these are a lot of these are people that we all connected because of networking, being online, being in various Twitter chats, being in attending webinars and attending shows. So thank you for that. Katie, and we have anger here. Anger, hope you’re having an amazing day and anger actually is in I can think I could say that she’s in South Africa right now. So we have an international audience for sure. Thank you for stopping by Ingor. We have more people saying Yep, just saying hello. We have John Rubino who is dedicated, he shows up at a lot of lots of shows. We have Mike saying Hi Katie. Inger Mike again. Oh, look at Mike says you’re certainly well polished today too. There we go. Thank you, Mike. Kim says the sharing of knowledge is valuable, especially now when we are lacking in skilled workers. Yes. So that we will get to talking about workers and people that have the knowledge and we have oh, I’m gonna do a plug here for John says USA manufacturing our Yes, every Thursday 2pm Eastern Standard Time. Make sure you stop by, again, so many people in manufacturing and one of the things we’re finding too there’s a lot of what’s called lurkers, John just posted with that there’s a lot of people that may not comment even that are here today. I hope any lurkers out there, especially from Cavalier, please drop a hello in so that we can bring you up on the screen. It’s really Important to, to kind of make your presence known in these types of shows, because I will bring the comment up and say hello. And for those of you who aren’t aware, I do work as a consultant with Cavalier tools and work with Tim, fairly closely. So now I understand your background, why you have probably a lot of compassion, working with me. So thank you. It’s been definitely a learning curve coming into an industry where it can be very complex, when it comes to, you know, the toolmaking side of things, because I think I could understand the molding, you know, once gets to pouring the plastic in, I can almost visualize that just the building of the tools was important, and also very key to how our end products are made, right? Because if the tool isn’t made properly, it’s a whole, whole connect the dots process.
So we make we make things that make things, huh,
yes. And I know we’ve had Kim Thiara, who was on the show recently. And so let’s talk now about your perspective. We’ve heard about your perspective now on social media. Did you always think that way? They always think social yay, can’t wait to go on it. Let’s hear what you are, your thoughts, and maybe your transitions. I think a lot of people listening may want to know, you know, does it come easy to you? So let’s talk about showing up on social media.
I’ll segue into that Gail to give you a bit of background. And let’s go back to where my original job was when I took an old job. There were no business cards, there was no literature, there were no brochures, there was no nothing. Again, there’s no internet, so you didn’t have a website. So my idea is that we got to market ourselves somehow. So my idea I went and took Polaroids from for those of you that’s a camera that gave you an instant picture that you’re not going to remember and I put them in a photo album and I went around the shop took Polaroids of the machines and of the tools and of the parts we molded at the trials and made up a book a picture book. And that was my first stab at marketing. Now that we’re talking bare skin rugs and stone knives and axes and stuff type of thing. We’re Flintstones, and fast forward to today. So my understanding of that marketing is key to sales. I’ve always understood that and when we got into the digital age, I wasn’t good at it. Still not good at it without your help, by the way. But I recognize that telling our story is more than photographing photo albums or more than a brochure or more than a webpage. You have to encompass all aspects of it. And you talked about curiosity, and and I’m always looking at what is up and coming despite the snow on the roof here. I’m not closed minded to new ideas and marketing. And matter of fact, you’ve even got me on tick tock, I’m not making them. But I’m at least looking at this point. So yeah, digital marketing is essential. And anybody who’s not embracing it now is probably a little bit not only late to the party, they just may be too late, because there’s a lot of people that are so yeah, it’s a big deal. And my curiosity has led me down the path. And I guess I can tell the story that I told you offline, you weren’t the first person that we hired because I knew that this was a concept many years ago, and we hired someone who hired someone to help us out with it. But they probably wrote great Facebook stuff. But it wasn’t really what we needed. It was a very terribly failed experiment. And we took a couple of years off and tried to develop it and we got our LinkedIn stuff going terribly. I’ll admit it in hindsight, but then we hooked up you and I met and got together and had a discussion, I realized that you were going to be able to give perspective and provide me with guidance, to allow me to show what I know to be cool in this industry and in the company that I work for, and and how to put it forward. It’s been a successful relationship.
Well, thank you for that. And I will say that I know people that I’m connecting with in the manufacturing marketing world, one of the things that is is very important, it is more than doing, you know, three posts a week and just doing it’s not a one way conversation, you do need the engagement you do need to be able to Yes, understand the industry. And also part of you know, my three step process: sign up, suit up, show up, you can sign up and say you want to do it the suiting up is where the research comes in. Understanding the industry also understanding the goals and objectives. So yeah, so that’s why I think we worked well together and the people that I am working with they they’re willing to first sign up and if you don’t have that willingness to sign up, you can’t really ever get to your end goals. because first of all, you have to decide what you want to do. And I often say the clients that I work best with aren’t the ones that I have to, especially in 2022. If I have to explain why social media is important, then it’s going to be difficult, you have to sort of already be bought in that this is a way to go. Now, you still also let’s talk about, because when I say that, sometimes what happens is people hear, Oh, we have to give up emails, or to give a call, we have to give up trade shows we can’t. So let’s talk about what you do well, is the connection between seeing people, same people real time doing trade shows, and social media and how that ties together.
Social media and digital marketing is not the be all and end all. It’s one component in a successful successfully built sales plan. And it includes in person business, it includes trade shows, it includes, I’m sorry, this is the old school part of me, but face to face is still a way of building trust. And there’s, there’s only so much you can do with Twitter posts and emails, and there needs to be relationship building, at least in our industry. Anyway, that relationship building in order to build trust, but part of that building that trust is your brand. And branding yourself is key to success. And I’ve said it before to a few of you that are here today, that my goal is for my sales guys to walk into a building a customer they’ve never been at before I walk in or phone or whoever make contact with them, and they go hear from Cavalier, I’ve heard about you, and then they look at your business card and they say, Oh, you’re John Doe, I won’t single any of you guys out. Your John Doe, I’ve heard about you too. So we’ve got two brands out there, both the reps brand and the company’s brand, which are well known already ahead of time. It allows you to build the trust and build the relationship you get over the old days of having to schmooze the receptionist at the front desk trying to get the name of the decision maker.
There true that is a very good summary of you know, the connecting the dots. And I will say this because Kim Thiara’s here – while you can’t always meet in person, the next best thing sometimes is using video. And I’m gonna do Kim and her daughter rocking it on video. And, and we’re doing that I mean, Brian’s gonna shoot you’re on this show today. So this is where it’s really important for people to get to know, get to know you. And I always say if you get invited on a podcast or on a show, the answer should always be yes. And when can I put it in my calendar? So we have some other comments. Here we have. We have. Katie has deep thoughts from Tim, that’s going back a bit. We’ve had a few deep thoughts. We have him saying well, makers, making things that make things short and sweet. Yes. And if you haven’t, I’ll try to remember to drop it in the comments. There is a great video from Canadian Association of mold makers that talks and shows exactly what the industry does. So we’ll have to get that posted. And Katie says yes, machining is cool. And manufacturing is cool. Oh, thank you. Gail is putting us to the manufacturing. Thanks. We do need to spice things up a bit when it comes to manufacturing, that’s for sure. Okay, so we have Mike saying All kidding aside, as per Tim’s skills mentioned, Tim Campbell, they always have an open door for government officials. Many people do not know what mill making is, however, they’re very influential by taking the time to meet with them. These officials understand the industry veteran Cavalier benefits as does the entire industry. Yes, the more that we can share, and one of the things that Cavalier being on Twitter, because a lot of people that are on Twitter are influencers and political leaders. We have a few photos that have been posted over time when sometimes politicians have come to the community, so that’s good. Let’s see. We have to say I agree with Kim. She’s doing a great job. Thank you, Elizabeth. And then we have Kim does say nothing beats face to face relations. I think everyone would agree that face to face is definitely important. One of the lessons I learned over time, though, is that we also have to turn to my uses. You have to work with the hand you’re dealt. And over the last couple of years, the hand you’re dealt is when we couldn’t do face to face what were what were the other options. So Katie, one degree in the recipe for epic success. Yay for personal branding, lots of work out there and personal branding. I strongly recommend for anybody that’s on this call you Make sure that you are doing your own personal branding as well as the company one. We have like when you connect in person social media is a great tool to build that relationship. I always connect with people on LinkedIn after an in person networking event. Elizabeth and I met because she saw me at an event and then she followed up on LinkedIn and that is how we’ve done . We are both friends professionally and personally. And it was because of that connection between an in person and all look who’s here we have a special listener watcher today Tim Look who is here
Miguel helped us see the light and we benchmark what they’re doing to launch and refine our own brand and marketing strategy. Thank you Stacey. i Because I actually did some work with Stacey and an amazing company. You’re not following Stacy, please go over there doing some amazing work. And I think I’m going to be doing a little assisting with some more with a new person on board. Stacey is an amazing person with a wealth of information and knows the industry very well. I strongly encourage everyone to connect with him. Love that brand yourself. So you’re recognized for purchasing sales visits. Yes. Let’s say this one more time for all of our salespeople here, branding yourself so you’re recognized prior to a sale visit? Yes. John Bablino has talked about this. I’ve talked about this. There are so many lurkers, you do not know how many people and I’ve been on. I’ve done some work on tick tock more for fun. I didn’t I don’t have any big plans right now. I’m just kind of, you know, playing about there but I actually was on a call recently and someone said you know I do follow you with tick tock and they said they said you know, I love you know your energy, your sense of humor. So I was shocked because I thought whatever you’re watching on tick tock like no, that’s my I’m just over there. goofing around, right? I didn’t. It’s not part of my Oh, but it is part of my grand so we have raised it social media is where you prospect today, the only place you can have 1000s of workers for a very small target investment. Let’s just leave that there for a minute. Think about that. 1000s of lurkers for a very small targeted investment. And it’s I think somewhere between only one to 5% of people on LinkedIn are actually posting. So if you post even if you decide to post, once a month, you are still going to be further ahead of many of your competitors. So especially in manufacturing. In other markets, it’s a little more challenging, but there is work happening on LinkedIn right now in order to get manufacturing as a more recognized industry on LinkedIn. So shout out to Jake Hall if he’s watching or watching later. He is an amazing advocate for getting manufacturing out in the spotlight. You have John Well said. Oh, so many people to connect with today? Yes, John, make sure yes, with Stacy, you guys need to connect to so. Okay, back to our regularly scheduled programming. Okay, let’s see what else we’ve talked about socially. Let’s talk a little bit about let’s pull back the curtain on family life and diving and car a little bit about what this. Tim does when he’s not talking about well making and doing all the nerdy stuff of attending meetings and all that you do have? One thing I’m most impressed about Tim is that you know your family and you know them well. I don’t know if you’ve done any recent diving, but let’s talk about those things: family diving and your work on your car, your new car. Sure.
My mantra when I was raising my children, was there circles in circles in your life, and you need to look at your circles and, and I told them that the sort of inner circle was my wife and I and the next circle included them and the next circle included cousins and friends, and on and on and on. And I did that so that they would prioritize their importance. And you know what being in the cool group at school isn’t as important as monitoring your circles. To that end. My family and my grandchildren specifically, are the joy of my life and they’re what I live for. When I don’t work 70 hours a week. I like spending some time with them as well. So yeah, they’re a big part of my life. I have two grown adult children and two grandchildren, granddaughters and spend as much time as I can with them. Yes, you’re right. i i At the tender age of 55. I decided at the coaxing of one of my children to realize something that I’ve always wanted to do and that was swim underwater to go scuba diving and, and of all things. There was a Coupon that was stuck on the fridge at home and it expired the next day, my daughter said. Why aren’t you doing this? You always want to scuba dive, we’ve known that and you’ve got a group on why don’t you just go and take the darn course that I when I get around to it, she goes, Oh, you always talk about that. So I was really upset about that. So I called the scuba shop and said, I’m coming tomorrow and I’m going to learn to scuba dive and, and I’ll tell you that my first underwater experience was just phenomenal. I felt a little bit like Superman because I could fly a little bit Aquaman because I could breathe underwater. And I went in headfirst. And I spent a lot of years and a couple years ago, achieving professional certification as a PADI Pro, professional scuba diver at the low level, but that was a big accomplishment for me. As a matter of fact, I got my first ever tattoo with my scuba number on it, and to anyone who’s in the petty family knows that until you become a precious professional, your number changes once you become a professional, your number never changes. So when I got my permanent number I had indelibly stamped on my body. Probably too much information for many of you. COVID Indeed, has put a damper on that for almost two years since I’ve been in the water. Actually, that’s not true. My son and I lost his keys in the harbor at Colchester there last year. So I suited up and went down in the mud in the murk and found his keys for him down there. But that’s about all the scuba diving I’ve done in the last couple of years. I’m hoping to get out this summer. Now that things have loosened up a little bit. But yeah, that was a big passion for me. Cars are a more recent passion. When I was a kid in the 70s I saw the C three Corvette and absolutely fell in love with that and it was going to be a retirement thing. When I retired, I was gonna get one and and I have no despite the fact that I’m in the mode industry. I’ve never changed. My older hadn’t at that point in the car was all done for me and COVID hit and my wife said just buy the damn car. And we’re sitting home night after night and just go buy the car. It’s not gonna kill you. And we did. And I bought some tools on Facebook marketplace. And I spent all last winter tearing it down and rebuilding it and liked it so much. I bought another one a couple weeks ago. So I have two of them now. So yeah, I become a Corvette fan and love taking them apart and putting it back together and learning how to do that. So yeah. Yeah, that’s fun.
Well, you mentioned someone who I’ve met, and I just think is an amazing woman, Sharon, your wife, friend, that she supports that. I think that let’s give a shout out to Sharon as also a great mom. Great. And I know, well. She may even be lurking. She may be lurking I
guess she pointed out to me last night she goes I see you’re gonna be on the podcast. And I said yes, I am. So maybe she’s out there. But yeah, she’s been a steadfast supporter of me and my career and and I can tell you that there’s been a lot of times I haven’t been there for dance recitals and, and for birthdays. And it’s just the way the industry is. And those of you who are in the industry know the sacrifices that you have to make to be successful. And she’s been there for me all along. And she’s retired now and we’re enjoying some time together when I do get home.
This is a good comment to submit that it’s all about our family, extremely important to me to work life balance and keep our priorities straight. And I think that’s something that too is we and probably you’re realizing especially with grandchildren, I know that’s where sometimes parents sometimes go. Okay, I gotta do extra duty now as a grandparent because it’s like so much fun. And I’m not there yet. My son just turned 19. And I will say this one thing when you’re mentioned about scuba diving, I actually did do the potty I got certified not professional, I just did it on a trip to Thailand many years ago. And it was fascinating. But I also realized along with being chief curiosity officer, I’m also an overthinker at times. So the one guy that was helping out because I was doing okay in the first few days and then we had to dive into the what they call and dive into the dark or the dark like where you were, you couldn’t see so we had to go down in the dark. And I had I said talk that we’re gonna go back up and he told me he goes like, stop thinking I was because as soon as I got down there, I was thinking I’m breathing underwater, and I always had like this panic attack I was and I realized, for me, that was a real challenge. I’m glad I get it. I’m so glad I did it. But I don’t really have a lot of desire to do it again. I’ll stick to snorkeling and stay on top of the water. Thank you very much. But it was a fascinating process and really taught me a lesson about Yeah, I just you know, unless you have to, you have to kind of suspend your belief that you know that you’re actually underwater breathing because it’s a little scary. So
The best divers have survived panic attacks. I too had one in my learning and rocketed to the surface and blood coming out my nose and and when they taught me I was I was done I was walking with them that my instructor at the time talked me off the fence and got me to go back in the water and but once you’ve had a panic attack in the water, once you’ve got over it, you see you’d recognize it coming and again, this is we talked about transferable skills, you see it coming and you know how to manage it. And it’s like everything else if you can see adversity coming and you know how to manage you’ll be successful and that’s been the key I’ve been in some pretty precarious situations both underwater and above and that kind of thinking can get you out of trouble.
You know that that is really you’re right. That is a great skill. And as well as while I’m not necessarily going scuba diving high on my list, it was a good lesson also, because I did come up a little too quickly. Luckily I was okay, I wasn’t that far down. And they gave me a hack for that. And a good lesson. The other thing I learned through that was they explained to me that like when you are stressed, you’re using up more of your oxygen. So I really learned about breathing and also I’ve been on a boat and I’ve often said this to people drown usually not from you know, true going underwater usually what happens is they panic and they flail about and they don’t relax and if what you really need to do is relax into it lean back, but people panic so usually most people die from panicking as opposed to true. Just going under so yes, that’s a great discussion about transferable skills. We’re going to come back to that. Let’s go through a few of the comments we have a little bit and from that topic down to Mike saying he’s lost a lot of gold coins like can you help me out? Of course I will say this I’m learning a lot I didn’t know this at first about Mike’s sense of humor but I’m really getting to know him I kind of got caught out at the golf tournament this year Mike about that going taking a photo of the motorcycle so yeah, well you may know what you mean what like mean about that Mike so almost caught me I didn’t know he was he’s a funny guy. Raise again it says Corvettes are an itch you need to scratch so obviously Yep. He gets it as an official gearhead as so many in the industry. We have John saying lurkers Yep, we have oh, Cynthia Says what kind of what kind of Corvette Tim?
I have a C three and 1975 and I got that specifically because that’s the year I graduated high school and fell in love with the car so that was my first one my recent purchases a C5 its a 2,003/50 anniversary edition so high and then we have my hobby got the core vintage as well didn’t realize it was. Yeah, that’s a slippery slope. Be careful.
Yeah. Oh, we have brought on another person in the house. Look who’s here to its Brian Forster so many skills are transferable Brian. For those of you please go follow Brian as well. He has a new video series. He is rocking video and humor. I met him actually because of you Tim, you’ve led me when he was doing something Cavalier and always loved him. He does some really funny things we need. We need more of that in the world for sure. Love the transferable skills come so true. Tim and so important. Have you gone to the Cayman Islands to scuba Overbeck to scuba? Have you been to Cayman?
I have actually been all over the world. I’ve yet to do the Red Sea and the Great Barrier Reef in Australia, two of the main things I’ve been to Micronesia and Philippines and Caribbean. Yeah, I’ve had lots of fun doing it. Yes.
She’s here to share some of that on LinkedIn, show some photos and do a little transferable skills about; see you already have a transferable skills vote on what you’ve learned from diving. Write that down, there’s a post idea and we might know Mike TGIF on Wednesday with Gail or Mike has said there are more Tuesdays with Mauren than he said Wednesday so Gail so thank you Mike that is very sweet. Came here and did the old car thing and made a local mechanic a ton of money along the way. And Tim you are using your own you are making this part of so I know on a Saturday or sometimes doing some work on your cars.
Actually Sunday was my morning. I got up Sunday morning because Saturday usually comes to work for half a day. And Sunday morning I would get up and cook a big breakfast early in the morning and put a pair of coveralls on and and spend the day tinkering and to Kim’s comment I do everything myself except when I get over my head and then I load up the trailer and take it to that mechanic you’re talking about it makes a lot of money to fix what I can’t
and this is so true. See Ken said you need another show so you can hear about all this dieting event. See if people want to know this stuff. We will Want to see photos? We want to know? The stories he must have? Oh, yeah, we I’m sure there’s some that maybe won’t always be shared on a show like this today, but And yes, he is to go over this fantastic. Thank you, Mike. So let’s do a quick touch base because I want to get your daughter Amanda’s name. But you have two daughters. So which I just learned. One is doing great work behind the scenes, and one is doing great work. And on social media more out so can you maybe talk a bit, look, just highlight them. So we can give a mention even just a first name, but Amanda Galbraith is on Twitter and loves her stuff. And please go follow her there.
Yeah, I have two wonderful daughters. And one, as you said, is behind the scenes, and that’s Elizabeth affectionately known as Liz and she’s just a brilliant witty young lady, maybe I’m a little biased, but not too much. And she works in the insurance industry. And she works from home, but out of head office in Toronto, and my oldest daughter, Amanda, is two years older than Liz, is 20 months older than Liz lives in Toronto, and she went away to school in Ottawa and fell into politics and ended up volunteering in some areas. And it turned out to be a career for us. She ended up working in the prime minister’s office and for a couple of MPs in communications and segwayed her life into a consultant, and she’s a consultant with a crisis management company right now. And her specialty is media relations. And she does radio and TV and stuff. She actually has a nationally broadcast show on iHeartRadio. That’s even featured here in Windsor on Fridays. So again, both my kids I love to death, and they’re both the apple of my eye, and they both did well.
That’s amazing. I love that. You know, the work they’re doing, and especially your daughter doing more of the omelets work like the work behind the scenes, and when doing in front. It’s interesting, and I think probably got the best traits of both you and Sharon, I think just I haven’t met your daughters yet. But I look forward to one day meeting them because I think I would just love to just, there’s so many conversations, I could already have them on the show. And we just touched on we’re not going to probably get just because of time but I mean, obviously you’re also involved. There’s the whole political realm. There’s lots going on right now, we’re probably not going to go too far down that rabbit hole today, just because there’s so much happening. And today really is more about showing up and talking about Tim, as you know, the sales manager at Cavalier. But I think now this has been touched upon, I think, but maybe we can announce this officially today since it was in your bio. So Tim, you’ve been How long have you been a Cavalier,
nine years, just put nine years next month.
And this is also well, I’ll let you talk about the public information just so I don’t step into any landmines and say something I have no idea what you’re talking about, oh, well, the general managers…
I’ve had a great run in Cavalier as a sales manager and been part of a phenomenal team here. And I, I can’t tell you how, how much these are just words. It’s a great team, both the management team and the group that I have working for me, some of you are out there listening right now. Brenda Quinto is our general manager who has been just fantastic and helped lead the company and she’s retiring and I will be segwaying into her position and trying to fill the shoes that she has left behind. But yeah, that’ll be my next accent. I’m expecting my last position, because I was actually going to retire, but decided to do this instead.
Well, you do a big shoe slash heels to fill in and we’ll do a shout out because I think it would be highly unlikely I’d ever get Brenda on a show like this. But working with her seeing, you know, the role that she’s had as general manager, it is phenomenal. She has a great story. Maybe one day I would love to get her on because she has really a great story in history of the work that she’s done at Cavalier and, and you know, I also exciting that she is going to take some time to go and I know I’ve talked her about this and do some of the things that she still wants to do ahead so in case Brenda you’re out there I think we wish you well on that journey because I think it will be you’re gonna have some some fun times as well ahead.
Just for the record she’s out there. I prefer she stayed. I can keep doing what I’m doing. She keeps doing what she’s doing the status quo would be maintained. All would be happy.
I think many people if that was gonna happen it would have happened. But yes, I think that would be no offense to you too. But yes, I’m sure. You know, Brenda certainly has. And she’s definitely someone who shows up in a different way. Not necessarily publicly, but she does. She’s one of those people that does so much in her life, she definitely doesn’t want to be in the spotlight, but deserves to be in the spotlight at times. But we try to honor her wishes, don’t we? We do. So the general manager role. So that’s going to be some changes to your world for sure. Let’s go over to some comments just before we circle back, and we’ll start to wrap up the question I usually end up with. Now we talked about transferable skills. I love the skill that you talked about with diving and being able to, you know, learn about what happens when you get into that anxiety situation. And that is probably the number one item from today. I think everybody can take it when that starts to happen. It’s not so much that it happens but how do you turn it around and get back on track?
My next meeting was sending me a message to apologize.
It was just a statement not a question. So the next question. This was said congratulations on your new role. The next question you can think about while I’m going through the comments is how do you exercise your curious brain that’s usually how we wrap up. So let’s go back Kim wrote, Tim, such a proud papa and it’s so important to give your kids a shout out and let them know how proud you are of them. Yes, and anyone that knows. Tim knows he is extremely proud and talks so high we owe his family and Sharon and his daughters and grandchildren met so we have more congratulations from Cynthia. We have seen races need to take off Rachel Gail Tim loves your perspective and contribution to the industry. Congrats on your new role. Thank you Ray ,Ray is another person like you that brings so much history and background and knowledge into the industry which is needed. We had Katie, thanks for letting me sit in again. I’d love to hear about manufacturing the humans behind it. Yes. And that’s something we need more of, we need more of humanity and showing that in content stories video. John says congrats Tim. I’m headed into my weekly webinars. See you next time. Gail. Kim says congratulations are well deserved and earned. Hey, I’m always open to connect with fans and manufacturing lurkers or otherwise, raise a gun on me too. Okay, great. So before we wrap up, Tim, how do you exercise your curious brain? Well,
my brain has always been curious. And Brendon spoke right outside my door here making faces at me. So would you come on in and join the podcast? Oh, no. Okay, I’ve got to get Brenda on. I’ll give you a little bit. And I know we’re taking up valuable time. But my daughter also does a hit on 1010 News Talk and in Toronto, and wanted my wife to come on yesterday on her show to talk about a subject that I won’t go around on anyway. My wife refused. She’s absolutely not. So she gets a call in the afternoon. Hang on, we’ll put you on hold. You’re about to go on the air. So complete surprise to her that she had the one of the people in the control room call her up, and immediately switch her on to the air and she did her hit on the air and was very happy and proud of it. So maybe that’s the secret to getting Breton on your show. To answer your question about curiosity, and I’m going to tell war stories is going to give me more stories that they tease me about here. I’ve always been curious. That’s what led me to learning how to dismantle Corvettes. What took me to learn how to scuba dive, but I started young. When I was a kid. I was the guy that read the dictionary. I would sit with a dictionary when I was a little kid and look for words I didn’t know and read the definitions and understand what they were because my mother was British and spoke very, very well and eloquently and I wanted to understand big words. So that was my way of being curious. I read Winston Churchill’s biography when I was too young to understand who Winston Churchill was, because it sounded like an interesting thing to do. Being curious is what keeps us motivated. Being curious is what keeps us going. And if you’re not asking why, if you’re not asking how they are accepting the status quo, and you’re not moving forward so curiosity is key to success in any industry in any aspect of your life.
I love that you probably hear that my cat is deciding to join curio and by the way curiosity did not kill the cat. That’s actually it over time because I had to go research that because if I was going to talk about curiosity, being a cat owner and my cat has now come into my studio she’s just said hi. I came talking about something that was gonna kill the cat. So it actually didn’t, it was actually a worry that killed the cat and there’s a whole history which I won’t get into of why that is how that story got changed. There’s a little bit of politics to it. And Tim, one of the things I absolutely must say about you is you are curious, you are open to hearing ideas, even if people don’t necessarily agree with you or you agree with them, you are still open to listening. And, and I congratulate on that. That is something I’m going to be talking a bit more about in the future looking at how one of my favorite quotes, it’s a Walt Whitman quote. And it was, you know, being curious, not judgmental, became very popular on the show Ted lasso. And I am going to post this. We won’t get this much today. But I think this is a good quote. So they would leave people with and you probably know what it is. And I can find it here if I can find it on. It’s a quote, I first heard from you, and maybe in a future show. We’ll talk about this because this is
This is why I need a show producer. We talked about quantum theory. Okay, I cannot find it now. But it was Why don’t you I know, you know, the quote, I’m talking about the Margaret Mead one
with Margaret Mead, one. Never doubt that a small group of dedicated individuals can change the course of the world. Because it’s the only thing that ever has. Yes, there we are. They freeze out a little bit. I’m not sure if that’s
there. It’s good, but it is. And this will probably be the topic of a future show I may be doing and we’ll maybe that is what I’ll also have. Foreshadowing what we’ll be talking about. Because I am fascinated by this type of quote, as well as be curious, not judgmental. And as you know, I do research, I spend a lot of time digging deep into issues stories. And I really like to know, I like to be in the notes. Sometimes it can be taxing on my brain. But it also, I always think it’s going to help with Alzheimer’s one day because I will always be digging deep. And I actually also spent time reading a dictionary growing up because I wanted to take part in it. I used to read a lot too. And I went through just about every book in the library and went on to spelling bees and used to do really good at spelling bees as well, because they were fun. And so challenging. Tim, thank you. This has been an amazing show, amazing to have you come in. I’ll just see if there’s any more comments. We’ve got lots of people, we have Adam Baker saying thanks for letting me lurk. We have Cynthia saying I have done that too. I’m not sure about the cheers. Cheers to asking why and how? Yes, we have another incredible session. Thank you all. Thank you, John. That’s a good quote to leave this on as well. And, Tim, I’m just going to have you go now, did you say you have another meeting to go to? Or do you have time to meet me in the green? Or do you have to go?
I’m going to just let you go to the green room. And then you can just sign out. And I’m sure I’ll be talking to you soon. And thank you today for stopping by and listening to my story as well.
Okay, thanks. Damn. Wow, that was a great show today. Tim is one of someone that I would actually also call a mentor to me, he’s been so helpful in introducing me to mold making to the world of manufacturing. And now that I understand his background a bit more, I knew some of it, but not all of it about how he got into this world. So great for. And I’m just going to let me just go back up here. All right. So if anyone needs further help, you need help telling your story, you want to talk about my sign up, suit up, show up, please get in touch. Please pass it on, if you know of anybody needing help, especially in manufacturing, as Tim talked about, one of my specific goals is always about being able to tell the stories of manufacturers from a different perspective. So it’s not just about a one way conversation, it is about digging deep into, you know, all of the fascinating aspects of manufacturing, having some more fun using video using engaging approaches. So it’s not again a one way conversation with you actually talking to people along the way. So that is what I find fascinating. And we’re going to now start to sign off. Thanks, everybody for all the comments. Thanks for showing up. Please connect with everyone in the comments and I’ll see you next week because we have another great guest next week so stay tuned and make sure Wednesday at 1pm Eastern Standard Time. TGIF on Wednesdays with Bill now. Thanks for that Mike. Have a great day everyone.
Do Great Work.
What does that really mean?
Dr. Amanda Crowell calls it work that matters the most to you.
I believe it is also about doing work that will matter to others.
Crowell says it might involve building a business, inciting a movement, creating breathtaking art, writing world-changing books, or helping other people to heal and grow into their potential.
She also says what matters most is to get YOUR Great Work out into the world, where it belongs.
It is vital you Show UP, but first you need to sign up and suit up.
You must have the right mindset and then you have to do the work needed!
According to Amanda Crowell’s website, there are 3 steps we can all follow to do our Great Work:
- Read Great Work
- “Great Work is 50% insight, 50% on-the-ground tactics. I’ll help you figure out what your Great Work is, and then help you do it without overwhelm or sacrifice.”
- Master the Strategies
- “Nothing changes if nothing changes. But, change how you spend the days and moments of your life and watch your life transform.”
- Leave a Legacy
- “Great Work isn’t about productivity hacking. It’s a way of life. From your commitment to Great Work, you will leave the world a little better than you found it. And you’ll love doing it.”
Dr. Crowell was on #ShowUP with GailNow LIVE recently and we definitely agreed on the power of showing up to do … Great Work!
Crowell is a cognitive psychologist. “I study and think about how people learn. So how do we go from people who don’t know things …to people who do know how to do those things? Like what is required? How do you have to change? Who do you need to know? What are the skills? So that’s been my area of expertise for a very long time, decades.”
And I became a coach about 10 years ago, when I realized that a lot of these cognitive skills, particularly the kind that we use in schools, could be applied to help people do what they most wanted to do. So depending on the person that could start a business, it could finally begin to write their book or start painting again, or, get into a different kind of career. “
And it doesn’t mean diving into “hustle culture”.
“The problem comes when hustle is the rule instead of the exception to the rule. Great work is usually work that involves creativity, innovation, problem-solving, collaboration. All of those skills are 21st century skills, those are the skills of the innovation economy. If you don’t have them, you will struggle. If you have them, though, you can be wildly successful.”
Crowell says the undercurrent of all of those skills is resilience. You can’t be successful when you’re exhausted and burned out, she says.
“I think we have enough mediocrity in the world because everyone’s exhausted. So instead, what I really want is for people to be strategic about their lives, and create an environment where rest and recovery is built in. And I know that first of all, you’ll just be happier.
But I have found that people have a very difficult time kind of prioritizing their happiness over their success. So what I’m here to tell you is you will be more successful. It is more efficient to give yourself a chance to recover so that you can actually bring the juice to your great work and be the one with the new ideas. Be the one who sparks innovation, be the one people can hand off big problems to and you can make it happen. “
In manufacturing, change and stress are inevitable – so it is vital to protect your greatest resource (people) and also take time to reflect, assess and review that question: What is your great work?
Great Work also requires a process!
Crowell references “accessible aspiration” which is where others have done it before and can kind of tell you how to do it. There’s no guarantee that you’ll succeed, but you are familiar with it enough to take it on.
Then you start to map out 90 day plans, monthly plans, daily and then eventually even hourly plans.
“Not everybody’s great work involves inventing the iPhone, but everybody’s great work can make you feel better about your own life. You will also be more innovative and resilient,” Crowell says.
Manufacturers often work behind the scenes on great projects – making tools and parts for the cars we drive, the phones we rely on, the planes we step into, the medical devices that save lives. In moldmaking and automation, we often say we are the people who make things that make things.
And yet, even with all this great work, too many are not talking about it!
They are not celebrating their wins or even just explaining what it takes for us to have so many products so necessary to our lives.
Crowell says Great Work is often already close at hand.
“It really isn’t about letting me teach you how to do this Great Work. It’s more about letting me help you realize that it’s in you already: you have the skills and the interest; you have the curiosity. All you need to do is just turn the lens and look at your work differently. And then it is getting that action plan.”
The Action Plan.
That is also vital to bringing great work to life!
I met Amanda at Heroic Public Speaking – and we have continued to stay in touch and even attended an event in Toronto in 2019.
As you can see doing Great Work also requires having fun too!!
TRANSCRIPT – From Otter.AI
(Direct transcription – non-edited version)
work, people, book, hustle, talk, amanda, life, story, manufacturing, skills, podcast, great, idea, curiosity, important, world, year, person, helped, find
Hello, Happy Wednesday, and welcome to show up with GailNow Live. As you know, we talk a lot about stories, the power of stories, and today we’re going to be getting into the power of stories to help you do your great work. My name is Gail Robertson and I am Chief curiosity officer with GailNow, I help manufacturers tell and share their story. Often they find this difficult because they sometimes don’t even recognize their great stories. So I use a three step process signup, suit up and show up. And the tool to help you work through those steps, curiosity.
And each week on my show, I like to have guests that come on that can help not just manufacturers but others as well, to be able to find ways to celebrate their stories and own their power and show up. Because when you show up, that’s where the magic can happen. I want to welcome our next guest who I have known and met through something called heroic public speaking. We’re going to talk a little bit about this because attending that was really more than just learning about public speaking, it was also doing a deep dive into so many issues.
And I’m sure our next guests will talk about what impact that had on her life. And she certainly has had a tremendous impact on my life and the work that I’m doing. And interestingly, the topic that we’re going to be talking about is great work.
Dr. Amanda is someone who can help others find and celebrate and pull out their great work and find ways to do it. I would like to welcome to the stage duncton Anna, Dr. Amanda Crowell is in the house. Amanda, let’s start with you are a newly minted new book out you have a new book out. I love the title. And I’m going to put this up because I have it here and then you can show us the book to just find it with that. Let’s see. We got what I did.
Here we are, the title of your book is great work. Do what matters most. without sacrificing everything counts. That’s right. Okay. Now there’s a lot to talk about Amanda with what you do you hear the dog barking dogs sitting right now. So Willie is here. Oh, there we are. He wants to do great work for you. Does he? Oh, yeah, there we go. There we go. He’s got the Do you know what I’ve been dogs in a couple days. And I just think he never bought here early. I’m a barks. Except when you go live. That’s what. So let’s talk about what you do. Let’s give a little synopsis about who you are your introduction in your words.
Yeah. So I’m a cognitive psychologist, which is not a therapist, although lots of people think I’m a therapist. I really study and think about how people learn. So how do we go from people who don’t know things like how to do things, in particular, to people who do know how to do those things? Like what is required? How do you have to change? Who do you need to know? What are the skills? So that’s been my area of expertise for a very long time, decades. And I became a coach about 10 years ago, when I realized that a lot of these cognitive skills, particularly the kind that we use in schools, could be applied to help people do what they most wanted to do.
So depending on the person that could start a business, it could finally begin to write their book or start painting again, or can be like, you know, get into a different kind of career. Often, it’s helping people build an expert services practice, like how to serve clients? Like how do we get into that kind of stuff?
And in the last two years, I’ve been focusing on bringing kind of those two things together, how do what are the skills and the insights that make it possible for people to do what they’ve always wanted to do, which is the phenomenon I call great work, the work that’s calling you from the inside, that might feel like your purpose, your passion, your reason for being lots and lots and lots of people have silenced that voice pushed that work to the side, don’t give themselves the time or the space to do it.
And for many, many, many of them, it feels like they had no choice in the matter. And so this book is here to sort of incite the revolution, that smaller changes than you think can actually get you into your great work and how truly sort of illuminating and invigorating it can be when you start to
As I mentioned at the start, we met at heroic public speaking and I remember some early discussions when you said about curiosity and and sometimes you know, other people see things that we don’t see about ourselves as well. And one of the things I’ve always found really amazing about you is your ability to get in there and like this, you can zero in and help pull out for people what the great work is. And you’re also very direct which I love. I love that about you that you know you have a lot of power and you spoke about this I know in I think it was in a podcast where you said not everybody will like your style as well. Right? And so in terms of some of the bumps along the way, do you want to talk about anything that as you were doing this because you talk about you know, we live in a hustle culture. How dare you say people shouldn’t maybe hustle because you know, it’s about drive do more work harder, you know? And we celebrate almost like Oh, I’m busy and it’s like this busy get the PGA
Oh, I’m busier than you are. Well, I am the busiest No, I am a bit Yes, yeah, it’s like this badge of honor. Yeah. Yeah, I, I do speak out against that. And I get a lot of pushback, because there’s a lot of evidence in the world, a lot of the most successful people, when you ask them, How did you get here? What they say is I worked harder than anyone I showed up earlier, I stayed later. And I don’t deny, as a, you know, recovering perfectionist and overworking myself that that is a way that you can be successful. It is. But my question is, at what cost? So, and when we move out depends on what you’re hoping to accomplish. Because if what you’re hoping to accomplish is doing a lot, then hustle is a successful strategy, like you’re dead on the side of the road, but your To Do lists are all checked off. But is that what we really want, because if you’re really seeking to do great work, which is the work that matters the most to you, that’s calling you from the inside, it’s a different set of skills that are required. And sometimes hustling needs to be brought off the bench, right? Like, I’m going to be on Shark Tank next week. That’s not I’m not, I’m just saying,
I can’t imagine that you’re gonna be on Shark Tank next week. And you need to prepare. And like you just, you’re just, you just need to, okay, hustle, if you must, right, I got you to give my stamp of approval. But the problem becomes one hustle is the rule instead of the exception to the rule. And that’s a spirits hustle as a way of life is especially detrimental to great work, because great work is usually work that involves creativity, innovation, problem solving, collaboration. And those skills are, first of all, ask, like any researcher or anybody on the National Chamber of Commerce, those are the 21st century skills, those are the skills of the innovation economy, you don’t have them, you will struggle. If you have them, though, you can be wildly successful. But the undercurrent of all of those skills is resilience. You can’t like when you’re exhausted and burned out. And just trying to finish your brain physiologically is not even going to give you a chance to be innovative or creative because it is taking the path of least resistance to be done. And then that means that the work that you do is tap of least resistance work, which sometimes is okay. But often at the heart of your great work, you want to different kinds of contribution, you want to be the one with the new ideas, you want to be the one who sees the connection, nobody else sees you want to be the one who’s got the new idea that’s going to change the Syrah that change the focus of things. And that requires that you not be utterly exhausted. So really, the truth is, people are like, you are just this. Maybe my favorite people get mad at about this one all the time. My favorite accusation was that I was a champion of the mediocre. You just want people to be mediocre, balanced, right? I’m like, oh, no, no, I think we have enough mediocre in the world because everyone’s exhausted. So instead, what I really want is for people to be strategic about their lives, and create an environment where rest and recovery is built in. And I know that first of all, you’ll just be happier. But I have found that people have a very difficult time kind of prioritizing their happiness over their success. So what I’m here to tell you is you will be more successful, it is more efficient, your ideas will be
all of this to say the most efficient, most effective, most like strategic thing you can do the secret is to give yourself a chance to recover so that you can actually bring the juice to your great work and be the one with the new ideas be the one who sparks innovation be the one you can hand off big problems to and you can make it happen.
You know that is? It’s interesting because just today I tagged you in a text and there’s Dan Bigger who I know through manufacturing. He’s been in sales and he is someone who is driven he’s on socially he would show up But he posted today something that I think was very telling about maybe this tide shifting and I thought it was interesting that we’d be talking to you about this how out of find that more of that balance, because if you’re driven all the time, that’s when health issues come up. And I remember my last job that I worked at, as a marketing manager. My boss said, I want you to just take time to think … don’t always be going. When I do take time, go for a bike ride, stop, do something that’s not work related. That’s when the most ideas come in. And yet, we fight against that often, we are just, I’ll spend one more hour, one more hour doing it. So do you think there is something like this book coming out? Now? Do you think this is like, there is a tide turning that people are like this? Do you think it’s anything to do with the pandemic? Do you think people have had an awakening or having one? It’s a
good question. I think that awakening began as the sort of way of life of not to be too like, I don’t know scholarly about it. But sort of what’s as the tide of the Industrial Revolution kind of went back out, right, where the needs in the workforce shifted, and the resources shifted with it, right. So there weren’t as many jobs very few, in fact, jobs where you were really just required to be a cog in the wheel, right, like that kind of contribution wasn’t as needed. And I think that that was when hustle and productivity in the idea of being sort of a, the next big thing became the pathway to prosperity and, and success and freedom. And so that was sort of the upturn. And then I think we reached the point where we realized a few things like this are actually interesting, because it sort of parallels my own personal story, which is okay. Should I just maybe tell that because it might help? Yeah,
Yeah, let’s get that because we met, I think, like, when you were going through a lot. So I’ve seen this, like, wow, I’m seeing like, a change that, which is why I wanted you on the show, because I think a lot of people may be going through something, especially around health issues. I think people are so driven that they then start having Yes, mic issues, neck issues, headache,
And autoimmune problems. I had a sort of two stage awakening to this whole thing. The first was that I got into a job that just require a lot of hustle, it was a or at least I thought at the time, I thought the only way through this hustle, the only way that I can be the kind of perfectionist and contributor that I want it to be meant that I needed to work every night and every weekend period.
So that was my first sort of introduction to how, you know, hustle gone wrong, because previously, I was just maybe in positions where the workload was just distributed differently or something, I was still working really hard. But I didn’t feel this like attack on my wellness that I felt when I was in consulting.
And so anyways, while I was in consulting, I was in that role for like, I think three and a half years and the first like 767 months, I was just getting my feet underneath me. And then there was like a year where I was just trying to do it perfectly. And by the end of that year, I was super stressed out like it was spring in this was a consulting company that worked with schools and schools are famous for taking on a project in the fall, not doing anything on it until January and then freaking out until it has to be done by the end of the school year. So this is April, May, right. And every single project was just hitting on all cylinders.
And I was just really maxed to the max. I hadn’t taken a weekend or a night off for months, and I woke up one Saturday morning, and I was like, My chest hurts. I have a headache, I’m stressed. And I ended up actually going to the hospital because I thought it was having a heart attack. And I was like, I think I was 37 at the time, something like that.
So it’s processed very quickly, as happens if you think you’re having a heart attack that young and they said no, it’s not a heart attack. It’s a panic attack. And I remember like, I just remember like yesterday walking outside and realizing Wait a second. It’s a beautiful day. And my kids were there singing Spongebob Squarepants theme songs and my husband was worried about me and it’s like I woke back up from a terrible dream in my life. I was like what is yes, dog that’s right really
So I kind of woke back up to my life, which was the first kind of wake up call. So what happened then is I did what people do in the world of productivity, I went and got things done, which, of course, is David Allen’s famous book, which was very helpful. And I became the most efficient person I knew, I was suddenly much less stressed, I knew how to manage my workflow, I had systems, structures, processes, everything, like I was so efficient. And I was getting things done. And my boss was happy, and my clients were happy, and I thought I was happy to. And then when you’re efficient, you create a little space in your life.
And you think that like, as a normal person, I will use that time to like, rest. And I don’t know, do macrame projects on this? No, what I did was start a business. I then built this coaching practice, on the side of consulting that I changed my job to move into another one. And built this business alongside having a full time job. And I got extremely efficient, like, I use those skills, man, I rocked those skills. I was like, nonetheless, there comes a point where no matter how efficient you are, you run out of time.
And that’s what happened to me.
When we met. Actually. What had happened was, not only was I working full time and doing he wrote public speaking, which is an amazing, very intense program. I also had been offered a book deal. So I was coaching, working, doing my own public speaking and trying to write what I wrote, I did in fact, write a book proposal. And you were there you actually I think, you know, copy edited was one two weeks. …
So I will actually take this time while Amanda is getting some water. I’m going to share a couple of photos here. I have one photo here. Let me just find it so.
So Amanda and I made it her public speaking which was so much more than public speaking and when a man is telling her story.
For those of you in manufacturing, what this really means is that I want to win a man because back to we’ll talk more about that, how does this apply in your world?
So for manufacturers, sometimes we get so busy doing so many things that we don’t really start to focus on the most important projects … our great work.
So whether it’s Amanda’s story is more individual. But this applies to you could be working in a new role at a company, whether a sales role, a marketing role, or even an operations role, and you get into trying to do so many things. And I know I’m in it. That’s what I do when I was in a role … felt so weird to not be working all the time.
Andwhile you’re drinking water and catching up. I want to show something. Hold on This is a little flashback and then we’ll come back to your story. Let me just find Ah, did here. Here we go. This lets me find it. Okay. Remember this? Yes. And there is Miss Melissa at the far right now Melissa has gone on to have a child and reason I wanted to bring this up is she’s I’ve been following her journey and as a new mom and how that has changed her perspective on the world because as you know, to she was there it still is driven but now has been able to see life a little differently.
And I just think that picture of the three of us is you know a lot. There’s our snapshot in time where we were at. And then let’s do one other.
Let’s show this just a little fun interlude here Toronto member that I do have air so this is about finding time to have fun in the midst of all chaos. Okay, so now you’ve had some water, we come back and take a little commercial break. Wait, before we go on. There’s a couple. Let me see if there’s any new comments, please. We mostly have some back. Oh, we do have Valerie that’s joined in? Well, we have a couple of new people. So Valerie is from Faulkner, New York. Do you know where that is? Is that you? Do you know? Do you know Valerie? She’s in New York.
Welcome Valerie and then James Kugel, also though we know each other through networking and manufacturing. And what’s really interesting with this show is the diversity of have people that come out and you know, because at the end of the day, we all have some interest in, you know, a lot of people that come out, as you can find, are really interested in how they can, you know, do things differently, look at the world differently. They’re very, they’re, they’re, I think, fellow curiosity seekers as well. So, back to your story, where do we leave off? You’ve got one.
Let me set the stage… I was working, writing my speech. And then I was writing this book proposal. And when I, after it, like, it was almost immediate, as soon as I sent the book proposal off, and it was like with the publishers or whatever, my knee swelled up. And I was like, well, that’s weird. I had, I was like, Oh, I must have banged it. But then the other ones swelled up, and then my shoulders got really sore. And then my ankles got really sore. And then my elbow got really, really sore. And I was like, what is happening? And what was happening was my body was retaliating against this craziness. So I think there are no stages to it, there’s like, you’re working too hard. And then you get like, you know, and then you lose way back here, way, way back here. You lose innovation, creativity, the ability to collaborate, well, your resilience, your happiness, right? All those things that don’t matter, you lose those ways back here. And then somewhere around here, you start getting headaches and back pains. And you know, we’re all like not paying attention to it. Weaknesses for the dead or whatever. And then eventually, my experience has been, in my experience talking to many other people is that eventually you, it’s your body, that will just take you down, just No, no more of this.
And that’s what happened to me. I had a, no one was able to name it.
Unfortunately, I was able to beat it back by really stopping him dead in my tracks and saying, What have I done? And what am I? This was the most important part, because Preet my previous realization was about, here’s what I have to do, how can I do it? And I learned a lot. Right? productivity tips can take you a long way.
This was the moment where I really learned the value of stopping and saying, What do I want to do? Why am I here? What am I? What am I really after? And what am I willing to let go of, so that I can have that instead. And it was a process of and that’s really where great work kind of came in as a concept in my life where I was like, I know for sure like you’re only on this planet for a while. The other thing that happens when you have an autoimmune freak out, is you realize like, oh, you know how everyone says that humans die? They were talking about me like I am going today? Not? Yeah, my grandmother, you know, likes it, but literally me? And if that’s true, which sadly, it seems like it might be? What am I going to do with my one wild and precious life? And it was probably what I realized was I was giving all of myself over to meetings, and emails and other people’s priorities and other people’s expectations and that I needed a massive restructuring of my thoughts. Now did it require that I massively restructure my life? Actually, what it required was that I massively restructure my thoughts, and then make different choices.
Okay, I’m gonna stop there, because that is so key.
And in my three step process, which is sign up, suit up and show up, the first step is sign up. And it’s all about mindset, because you can’t do the other two until you get your mind and your thoughts and this is something that people skip over. And they don’t often realize how powerful the voices in our head are that what we tell ourselves and how it can have such an impact on you know, and going back to the theme here, which is great work.
And I do want to skip over Nancy, because your story is really powerful. The reason I want you to tell it is because I’m sure there’s people including Catherine Joining us now. I don’t know if Katherine says I was joining this to speak to me, thank you for sharing that. Kathy. I think it’s really good when people can just like what happened sharing what Dan Biggar shared is that you know, to be able to say, yeah, that is me and and what’s key is sometimes your justice before it gets worse as well. Right? That’s really, really key and going back again. So because we want to get into some tips for especially for those in manufacturing, that may be maybe they’re not writing a book, maybe they’re not looking at starting as side business, but they may be managing a team, they may be wanting to to start a new project, they may be coming into a new job. And great work for everybody listening, one of the things I’ve learned from Amanda is that great work can depend on your situation. So your great work may be about writing a book, your great work could be that you want to go paint, your great work could be launching a new product in your plant, like great work can be whatever, that also gives you joy in it. Like for me, I find great work when I went out and talked to women in aerospace. And the week before though, I was having tremendous doubts like, Oh, my God, what have I done? What have I set up for this?” And then I did a rehearsal. And it was, everything fell apart, I missed apart everything. And it’s almost like the dress rehearsal right for the theater. Yeah. And I went out there. And I realized how many people, men and women that came up to me, and were, were holding back on doing their great work and on showing up. And I think that’s where what you’re doing, what I’m doing is showing up the great work, and when I talked about too, is that you have a duty to yourself and to others to show up. So let’s talk about now your book and your journal, because I’d like to switch over a little bit to okay, we know that if you’re for people that are listening, they’re going, Ah, okay, I’m either there, or I’m on the road to my body, you know, not working as well. And that’s both physically, spiritually mentally. There’s so many aspects of what happens when your body starts. Yeah, it gives you signs. Oh, yeah. Let’s get into some more tangible tips, recommendations, obviously, by your book by the journal, but you had to pick a couple of things. And I do, I would like you to drop them, because I think there’s people that may be interested. And so we’ll drop that into the comments. But what are some things if they do nothing else, but they tuned in right now? And they’re like, where do I start? It’s all well and good. Amanda’s told her story, but she’s like a rock star. So she knows what she was doing. What do you tell people that are sitting there going? I don’t know where to begin?
Yeah, it’s a good question. And it depends a little bit on what the person is struggling with. Right. So some, I find that people sort of show up at my doorstep struggling with one of two things. One is like, I don’t know what my great work is. Or, I do know what my great work is. And I cannot get to it, because I have a family and a sick mother and three kids. And, and and and. And so if the problem is that you’re not sure what your great work is, or you feel like some people have great work, but I’m just not one of those people, I think there’s, I would say that the real solution to that. One is to believe in your great work, that there is something inside of you that you are being called to do like not necessarily called by an outside person, but called from inside of you the thing that captivates you, and it isn’t what you were pointing out like, it doesn’t have to be a creative work, it doesn’t have to be a I don’t know, like a massive accomplishment doesn’t have to be a New York Times bestseller, or a Broadway show that sells out or even at the corner office for the CEO. Instead, it’s about what lights you up, and makes you feel excited and makes you feel like, Oh, this is cool. I could do this, this is for me. So believe in that. Because I know for sure that it’s there. I’ve never had a conversation. I’ve had many people tell me they don’t have it. And then we have some conversations and there might be crying. And then they’re like, yes, you’re right I do. Now, just because you know what your great work is doesn’t necessarily mean that you know how to do it. So in doing great work, I think that here’s what I think is like a starting point for anybody thinking about doing great work. It’s a little bit about understanding the levels of the ideas that you might have. So let’s say like if you’re in manufacturing, and you want to I actually don’t know enough about manufacturing to think of a good example, like,
it could be launching a new product, like if you have a new product, and you’re really excited that you think you have a solution to a problem in the industry. That could be
right and you want your company to greenlight your project, right?
Okay, you have an idea and you’re bringing it to the senior executive say, okay,
so, in your mind when you’re like in the shower, going on that run or I can whatever, you have these sort of images of like you at the company, you know, annual meeting, getting the award for best idea of the year or whatever, right and that is valuable, because that fits at the level that I would call and lots of everybody calls really vision. So if you think of ideas as sort of this upside down, triangle, the very top level of it is vision. And vision is like, what gets you out of bed, right? It’s like it’s the, it’s the gap between where you are and where you want to be, it gets you excited. And the only thing that you need to do with vision is to amp it up, like really go all in and imagine what you would say in your speech. Imagine the look on your wife’s face, whatever, there you are vision, but don’t try to work towards a vision all by itself. This is one of the things that I think makes people feel the most like they have failed at their goals. Because they’re like, I have an hour, you know, done all the rest of my work, I do have this hour at the end of my workday, like how do I get to have the best idea of the year in an hour. So there’s all this space in between the vision that gets you excited and gets you out of bed and what you can do in an hour. So that’s the space we need to fill in. So in the next, you know, year, let’s say you want somebody to greenlight your project, I don’t know what the timelines are in manufacturing, but let’s just say like somebody said, it’ll take about a year to get some approval or whatever. Okay. So that’s what I would call the accessible aspiration, people have done it before people can kind of tell you how to do it, there’s no guarantee that you’ll succeed. But you kind of know what it is you’re doing right? Now we’re in a more concrete like goal related space. Underneath that is what can I do in the next 90 days? Right? So we’re like, Okay, once a month to approve it, and about a year. So what can I do in the next 90 days is probably something like a combination of I need to find out what the process is, find out who the people are, and get my hands on a couple sample proposals. That’s right. So if that’s what we’re gonna do in the next 90 days, and we’ve got 490 day cycles, you can imagine how the next cycle is, like you’re putting together your proposal, the one after that you’re getting feedback and fixing it, and the one after that someone approves it, right? I don’t know if that sounds reasonable. So that’s the 90 day goal. And we want that 90 Day goal to feel like in the literal next three months, what could I make the space for? Then this week? How can I get a little closer to my 90 Day goal? So I am going to talk to the one person I know who has gotten one of these projects approved. And so what am I going to do today, I’m gonna go remember what I know about that guy, I’m gonna like, go look at his LinkedIn, see what kind of jobs he’s had before talk to a few people prepare for the, for the outreach, because maybe he’s an important person, right? Like, if you’ve got one of these projects approved, you probably need to know who he is, and what he’s up to his history a little bit. So you want to do a little research. So now you have an hour to somehow get closer to having the number one idea of the year, you know what to do with it. And that is how you start to feel both calm enough to get started like I am not asking man to curl is not asking you to quit your job and immerse yourself in an intensive program. And like no, you don’t have to pivot, you don’t have to go crazy. All you have to do is really understand where you’re at, and then start chipping away at it. How do you chip away at it? So a 90 Day goal that makes some sense to somebody doesn’t have to be right, just get started and set something I can do this week. And the great news is that the guy you talk to this week, assuming he says yes, he either says yes. Or he says no talk to Joe instead, right? Like you’re on the path, you’re in the flow. And now all the rest of the work all the rest of the skills that have great work, of which there are a few and nobody has my birth. Now you can learn them. Because the truth is you can’t learn how to do great work until you’re doing it. So you can’t succeed in advance. You have to get it and then ride the wave of it.
Now you also have a podcast so I think I’ve been listening to your podcasts and I would highly recommend let’s put a link in there because if you know a podcast you can also listen to instead of you know take an hour out of your Netflix watching time listen to podcasts when I find podcasts now I do sometimes when I’m doing dishes because I need to order new dishwasher lots of stories so I thought washing the distance you know what people say oh, it’s gonna be very you know, like, you can visualize do this and I do not find it that way. I do not find this piece that comes with washing my dishes. So I’m okay, because I wanted to see how long can I get away without now I need a dishwasher. But right now when I do actually this is I listen to a podcast and when I’m making dinner, listen to a podcast. So check out Amanda’s podcast because I know you have some guests. And there’s so many people I could mention. I know we just talked about Darcy Webb. Darcy is amazing. Darcy is a voice coach but DARS She’s also a how do we describe Garza? She’s like, she inspires her, she helps you use your voice. But again, it’s more than just that. It’s yeah. It’s about how, like a lot of voice coaches, you just talk about your voice right here and here. And she is whole. It’s a transformational experience. Yes, yes. Great. I have to say Darcy is one of those people you meet in life that you just, you just want to. She sparkles like there’s a guy who is just kind of being around or all these like, I’m always in awe, because she will. She will work with someone and you just watch just by their, how they move their shoulders or their back and how all of a sudden their voice and their empowerment changes. So that’s Darcy, another person, AJ Harper, let’s talk about AJ because, yeah. AJ is also someone who’s doing great work out front, but also behind the scenes, she works with so many people. So let’s do a little bit of a shout out to AJ and why it’s important to have people like that in your life to help you do great work.
Yeah. Well, that’s, well, AJ is amazing. She’s actually the person who gave me the structure in the process to finally get the book written. The truth is that that book that I got sick of doing, went to a publishing house, and then that whole thing fell apart. And I was like, a tragedy. And then I was like, how now I’ve got this book idea, like, what am I going to do with it, so I will write it myself. And that is about as far as I got, because I didn’t know how to write a book. So AJ is actually the person I would credit with giving me a structure and a system away from writing the book. And if she did do a developmental edit on my book as well, and helped it go from like, pretty good to like, I think really, really good. So it is amazing. And you know, AJ, Mike, good. Nino Darcy Webb, you, you’ve been on podcast, everybody who’s been on my podcast is there because they’ve done great work. And it’s not something it’s a little counterculture, actually, to say that everybody has great work in them, more than one person has sent me a sort of out of the side of their mouth email informing me that, yeah, some people have great work. And it’s, I’m glad that you do, but not everyone does. And I’m like, I just disagree with you. And not everybody’s great work involves inventing the iPhone, but everybody’s great work, you can feel better about your life, by just doing the work that makes you feel good. And, you’ll be more innovative and resilient. And whatever, like that kind of stuff happens to make you happier, you’re better, you get more money, you get more more promotions, like that is just the truth. And you need people around you that can inspire you and remind you and not drag you back down into the way that the world kind of holds, you know, the coal mines version of working where you just sort of trudged through it. And when you’re talking about it, you complain. And we’re not all doing that. And if you can find the people who are even doing, maybe not the job they want to do, but if you hold it in a different way, it can feel so much better. And that really is also the pathway to the work that does feel better is doing the work you have now in a more, you know, whatever, like better collaboration, better communication, more innovation, more insight, more creativity.
And, you know, interesting what you said about the reason I wanted to bring up people like Doris in ages that it’s also important to reach out and get help and ask for help. And a lot of people are very reluctant to do that. I guess, because I was a reporter for so many years, like, my job was to go find other people that had answers. So I would call up people’s ahead. And so I carried that’s a transferable skill that I carried over because I can’t do this alone. And I think some people think it’s almost like that hustle and resilience that I’ll just, you know, power through by myself. And it’s really important that you go because AJ also helped me when I was doing my speaker reel on narrowing. She could you know, when you get stuck, because I always say, just like you talked about great work. I talked about the power of story and sharing books and telling your story. So I do a lot of social media, digital and, and in manufacturing, so many people in manufacturing, they’re doing great work. But they’re not talking about it. They’re not sharing it. They’re not telling their story. And then what happens is it looks like Oh, only a few people have asked us to do that instead of like, No, you can have that as well. But you’re going to have to do what you need to plan and I think that’s what your journal talks about too. Right? Is that you We’re breaking it down into bite sized pieces, as opposed to saying, I want to create this item. And then because you can spend a whole year thinking about it, and
end up in the same place that you started
it up in the same place. So I also want to just do that. What is the importance of doing that you still need to hustle, you’re not saying not do it, it’s just, well, 12 months a year, like if you’re always on?
Well, and maybe I find Gail, like, I’m shocked to report this, me from five years ago would be shocked to hear me today saying this, I actually don’t think you have to hustle very much at all. And I know that that sounds, I’ll get all kinds of emails about this, like the truth, like I find that if you’re strategic about your life, and you are making good choices, and you’re organizing yourself so that you know you’re making progress on things. Still, some things will happen because other people aren’t great at managing themselves and they have a crisis. And then you get pulled into their crisis. Because as part of that kind of stuff, so happens, of course, but you can actually if you know how to do this, you can be a grounding force, even on that project. So that now it becomes more like processing more systems, like, here’s what we need to do, here’s how we can do it, maybe push that timeline back that voice of, you know, there’s a way to do what we want to do, let’s make strategic choices about it, which is really what I kind of in general advocate for whether you’re the manager of a team, be that voice for your team, we can do this much. And I will protect you from having the maelstrom of downward pressure. That’s what ‘s really in literature and in my experience is what makes a great manager: they sort of protect their people like an umbrella, right? And then they give you that if you’re able to do that your team loves you. And if you’re able to do that, you are quickly moved up the ranks and corporate because there’s not a lot of people who can pull back and see the bigger sort of forces of what’s happening and the bigger strategy and like, actually force the conversation about what are we really hoping to accomplish? What are our priorities? Here’s how I see this impacting the timeline. People who are able to surface those kinds of conversations and navigate them well, are quickly moved up in organizations and get bigger and bigger teams because it’s such a rare skill. So yes, yes, you will, you need to keep that hustle ability, sort of in your back pocket for when you need it. But really, this has a massive calming effect on your organization, on your life, on your family, on your health. It really impacts every part of your life. And of course, it’s different for as you mentioned, I think it’s the beginning. It’s different for different people, what’s going to work for you depends on who you are. And in the book, my favorite chapter, actually is chapter five, which is discovering how you specifically do great work. It was one of my nemesis or Nemesis Nemesis is MSI is like this dogmatic commitment to high performance productivity tips. Because it gives you like, not just one, but hundreds of ways to fail. You’re like, well, I didn’t, I didn’t. How can you eat the frog and ease into your day? Like, how can you do great work? And to be a good networker is so deep work and to be a good networker. Yeah. And I have taken to seeing all of these great people with their wonderful ideas. I really love all the people with the ideas as my research and development arm for my own productivity. Tell me what has worked for you. And I will try it. And I will put together my own magic elixir of what works for me. And then I’ll share with others about what works for me. And then if we all hold it a little more loosely, we can land in a place where we can do amazing things. People will be looking at you with amazement in their eyes. How do you do so much, which is the way they look at me? Right? And I say by doing that by being clear about what I’m doing. So a lot of things, getting busy staying in action, accepting that failure is part of it. Always. You and I share a love for the growth mindset. And really the core of the growth mindset is effort over time with help, what does it take to learn something effort over time with help? So if you just rock those three things, I’ll just keep working on it. I’ll give it the time required for me to get better over time and I will ask for help when I need it. You can do things that people will tell you all day long. You don’t have time for that. That’s not a good thing to innovate. If you don’t know how to do it, you should just give up. No, just do it differently. That’s what I say.
I love that. I’m just but I’ve run out of time. I need to redo some of my banners because I have so many that it says oh you’ve reached I really want to put this one though. Let me see I’ve managed over time with Help. Yes. Those are the three here for overtime with help. That is so key and that with help. I cannot say enough about how important that is. And that. I mean, I think we get into this whole lone wolf idea too. It’s like, Yeah, but they’ve usually still often there’s a pack, like, have the bigger picture at times. So I do want to go back. There was a comment here that I think is really important. She says, You can’t do great work until you do the work.
Yes, exactly. The difference between people who want to be doing great work, and the people who are doing great work. Isn’t the people who are doing great work, are doing great work.
Yeah. And you said something, you know, important too, because I know what you’ve said, Me, oh, you know, you’re everywhere. You do so many things. But I’m doing things I love. An interesting sort of today I just and I’m doing a shout out to Electrozad, , which is a company here in Windsor, let me just take this down here. And they haven’t barbecued today. So I was getting ready. I actually rode my bike for an early morning meeting today. And then I did a few things that I thought I should prepare for the show. But I thought, well, I’m talking Oh, man, I’ve already done my preparation. So I was like, I really wanted to go to this, you know, barbecue, and that. So I decided, You know what, I’m okay to go. Because I can give myself that grace, do it. And you know what it was the best thing. I ended up seeing three people. I knew it was a great experience, made a couple of more connections and still made it back home to do the show. And it’s all about finding that you know what works for you. Because some people don’t like doing that. And if they could get out of going to that event they wouldn’t. Whereas I’m like, I love that that’s and it’s just Sure enough, you know what, it gives me energy to do that. And as long as I can still get my other work done. And it’s and I think that’s a really good lesson from what I’ve picked up from, what you’re doing. And what great work is that? Number one, we’re all different. Number two, we all have great work, we all have that in us. And then number three is finding a way to get to do that, to take care of yourself and your health. And I guess when I said hustle and I think it’s how you describe it because there’s at times you gotta you know, pull it all the stops. And of course, and get her to like you have to just dive in and do that hard work. So whether you call him hustle or hurt or whatever you want to call that. Yeah, like we’re not saying just sit back on your lounge chair all the time. It’s just, I mean, sometimes only so magic. No, and you need to do that. Yeah, the magic fairies are gonna come in, I have to say this. The magic fairies don’t come in at night and check your Google Analytics. You got to do that.
Yes, they’ve never checked my Google Analytics.
Well, okay, so we’ve talked about transferable skills. Certainly you have used many transferable skills, I think in your life to bring you to this book and have an impact on the world. I know that from listen to your podcast, it is having an impact because even just being on your show to that you ask great questions. So thank you for that. Thanks for being curious. You’re definitely someone who is that’s what we always have really liked about each other, too, is that, you know, we want to dig deep. Showing up you are showing up on a podcast and a book and sharing your story. I would also recommend I mentioned on LinkedIn that you have done a TEDx. Yeah. Or another one.
I don’t know. I’m Yes, I’m getting ready to do one on great work. Yeah.
Okay. So I do recommend that you have over a million views on your TEDx. That’s like, that’s a big flippin deal. Thank you. That is not that’s like, wow.
Well, and I think the reason is because people really struggle with procrastination and they make it about them. They’re like, what’s wrong with me? Why do I suck so much? And it’s like, I think this idea that oh, you can you could do something about it and and really do what you say you will do and rebuild trust with yourself is so it’s so basic to my like DNA. And yet I find that people are like, it’s through the very first person who’s given me permission to like, like myself while I’m figuring this out. And I think yeah, this had it resonated a lot. And you know, Gail, I don’t know if you know, this next week, your episode is
oh, I didn’t know that. You heard it here first. Okay. Well, this is a lot to watch for. You’ll be hearing more from Amanda nine next week. So well, you know, I’ll push that out on social media because I do also want more people to come in and really dig into doing that great work. I think it’s so valuable and it ties it exactly to, you know, the keynote talks I do about showing up. And yeah, I didn’t think I thought much. I think you’ve talked about this in the podcast like, well, people know how to do this, right? You know how to do this like, and no, they don’t and that’s where for me the signups suit up and show up. And I, when I broke that down for people, they were like, oh, Willie agrees they were in. They came up to me afterwards to talk about each of the stories and how they were going to show up going forward.
Yeah, really, what I like, show up is it and great work, like what I like about the synergy of our work is that it isn’t really about like, let me teach you how to do it’s more like let me help you realize that it’s in you already, you have the skills that you have the interest, you have the curiosity that, all you need to do is just turn the lens like you’re at the eye doctor, like better with and better to turn the lens, look at it differently, and then get into action. And you will be one of the remarkable ones before you know and
and you will fail. I asked that when I gave this talk. I said how many people here have failed all the hands?
And I said, well, one who didn’t have his hand? It was a liar.
Yeah. Because everybody else is right. Yeah. To wrap up, I usually like to ask everybody, how do you exercise your curious mind? Is there a way to stimulate? Or to encourage it or maintain it? And?
Yeah, that’s such a good question. I love to do things I’ve never done before. So like, you know, I hadn’t written a book. So I wrote a book and I, there’s nothing There’s no place I found in the world with more rabbit holes to fall down into than the book writing publishing industry. And, you know, I never had a podcast.
And you know, I wanted to figure that out. So I actually self produced my own podcast for the first few episodes before I took on a company. So I really like to figure things out, it makes me feel what I like to figure things out. And it helps me understand how things are done in the world.
And I think that part of my work is helping other people demystify, like, how are amazing things done? Oh, every single time. There is no, what did you call them, like leprechauns, or whatever, come in and bury them. No, magic fairies are magical, doing things like different things across industries, but always like, there’s so much commonality in them. So anything you want to do is doable. A
and sometimes we sort of get in a weird headspace where we’re like, those people must be superheroes. They’re not. And so I really like to prove to myself again and again, by doing things that I’ve never done before.
Currently, I’m working on a graphic novel, which is totally unexpected, because it’s like, I don’t have to draw, thank goodness. But you know, writing fiction is really different from writing in the middle grades. It was a return to my education roots. But, you know, that’s my current situation. Next Big Thing that I’m excited about.
That is great. I love to hear that. Because, again, it’s you know, it’s about exploring, being curious can mean different things and it can be trying. Yeah, things that are new to us. I often say I don’t like heights. So what I did was I decided to go do Yeah, I did the ziplining. But let me show you a photo from I have a photo of this was also from let me just put this on, I think remember this, we were up at the CN Tower, the one on the left. And then the young man in the middle who we connected a link out of the blue sent me a message on LinkedIn. Both of us were afraid to walk on that glass floor thing. And I remember you took a video and we both went on it and jumped on it. And we just had so many laughs and he was visiting. He was visiting from India. Yep.
And yeah, it was. It was quite fun ever since then, I went to the Grand Canyon and walked on the skywalk thing so and you know what, each time I’ve done that now the sky walk I was like this. I just tell them because I said Oh, when I was in the CN Tower I was so each time you try something new, it does get easier.
And I’m, I know we both know about that. So well. Thank you so much Willie says thank you as well. He’s in the background. I think he probably is like okay, are we going for a walk man?
Thank you. If you can, you have a few minutes to wait one minute. And I’ll see you in the greenroom and thank you again, Amanda. And we’ll put some links in LinkedIn so people can find all your stuff. Great. All right. Thank you. Thanks, everyone, for coming out. I want to thank Willie, who I’m dog sitting with. You may have heard a few dog barks in the background. So you know, Amanda is someone that while doesn’t specialize necessarily manufacturing, I think there’s so much in The manufacturing world we can learn when we’re talking about how to maybe look at the world differently, how to use a growth mindset, how to get curious, and how to meet people that are, you know, doing things that can help. Those of us in manufacturing also do great work. But not just do the great work, but then tell and share the stories. It’s so vital that we get out there and we share with the world the great things that we’re doing that we own our power, and that we sign up, suit up and show up. If you would like to reach out to me, you can find me here on LinkedIn. I’m also on Twitter as Gail Now Instagram as Gail now one and on tick tock as Gail now and we’re actually starting a manufacturing tic tock group. So stay tuned. And what’s interesting is that we’re all doing something a bit different. And that’s what makes it exciting is that we can start sharing whatever stories we can introduce ourselves as a keynote speaker, you know, people that may want to book me to come in and provide some motivation around how to both tell and share stories, and talk about how it might help your team sign up, suit up and show up.
Because that’s where the magic happens.
What are the limits that hold you back?
Merriem-Webster Dictionary defines a “limit” as something that bounds, restrains, or confines.
So are we responsible for these limits? How can we tap into our infinite potential?
It was an honor to start the day off with my keynote address, entitled “Is the sky really your limit?”.
We hear the sky’s the limit and I wanted to explore that idea – it sounds so easy until we get met with roadblocks: societal pressures, judgment from others, side comments and pushback when we do try to own our power.
The foundation of my work centres around curiosity and my three step process: Sign up, Suit up, Show Up
People need – and must – tell and share their stories.
As a recovering journalist I can bear witness to the fact that everyone has a story worth sharing. And it is how we can start to explore limits and how they can too often hold us back.
Limiting beliefs- from others AND from within our own heads- destroy so many good ideas. These limits can inhibit us and prevent us from achieving goals, taking risks and living our best life IF we allow them.
I gave examples of how we can all exercise our curious brains. I cycle, listen to podcasts (a favourite(Hidden Brain)) and strive to listen to people I may not always agree with.
During one podcast with Jeffrey Shaw – on his former Creative Warriors Podcast now called Self-Employed Life, I heard Paresh Shah of Lifter Leadership speak about the benefits of taking cold showers. Hearing this inspired me to do some research, learn more about it and start my very own cold shower journey! (more about that later!) Paresh was also featured on my #ShowUP with GailNow LIVE show.
If we aren’t curious it is also harder to be tenacious and we can give up way too soon!
The author of the book series, “Chicken Soup for the Soul”, Jack Canfield almost never became an author! His books almost never saw the light of day because he sent them to 144 publishers, who all proceeded to reject his pitch! However, he didn’t give up and eventually did get published. One of the principles in another book of his, “The Success Principles”, is Transcend your Limiting Beliefs. Jack calls those beliefs false conceptions and even said that limiting beliefs are all bullshit!
I also shared about other men who we have revered and celebrated, but initially failed:
- Thomas Edison, who invented the lightbulb after failing 999 times
- John Grisham, whose first book was rejected 28 times
- Henry Ford, whose first two automobile companies before establishing the Ford Company that we all know about now!
Many of us have failed at something, even multiple things, but are still standing, right?
So what does “The sky is the limit!”mean”?
In my opinion, being successful means showing up to the fullest extent. In my work in manufacturing, I help companies tell and share their story (show up) by embracing curiosity to ask questions and use my three step process, sign up, suit up and show up!
The Merriam Webster Dictionary defines sign up as follows:
to sign one’s name (as to a contract) in order to obtain, do, or join something
The same dictionary defines suit up as follows:
to put on a uniform or special clothing
I define show up to mean stepping into the position that you have created by signing up and suiting up because all this has prepared you to take your place with confidence and to show up when called into the spotlight!
In speaking to women (and men) in Aerospace, I did share stories of various women who overcame the limits that they and others placed on them. By not giving in to societal pressure, they did flourish and become successful in their own rights.
One Wonderful female role model named Margaret Anne Bulkley took on a male persona (Dr. James Barry) in order to study medicine in a time when women weren’t permitted to do so. She went on to reach the rank of Inspector General in the British Military and stationed in Cape Town, South Africa and also a pioneer in her field of medicine (she was the first doctor to successfully perform a cesarean section and both mother and baby lived). Yet, she went to her death with her secret that was discovered when a post-mortem was performed.
Another woman, Bessie Coleman was the first African American, woman pilot! She made a name for herself as a pilot who performed flying tricks and was called “Brave Bessie,” “Queen Bess,” and “The Only Race Aviatrix in the World.” She made it her goal to encourage women and African Americans to reach their dreams. Unfortunately, her career ended with a tragic plane crash, but her life continues to inspire people around the world to this very day!
Mary Riddle was another woman who made a name for herself! She was a member of the Satsop and Clatsop tribes, born Nannie Riddell in Bridgeport, Washington. She also inherited property from her wealthy grandfather on the Quinalt reservation, and often introduced herself as Quinalt. She and her two brothers were treated as orphans after the death of her mother in 1905. They were enrolled in Chemewa Indian School, a federally run boarding school in Salem. In 1911, all three siblings were transferred away from the Indian School. Nannie Riddell transferred to a Catholic boarding school in Beaverton, where her schoolmates described her as a funny, adventurous girl.
Throughout the 1920s, Riddell lived a lifestyle filled with freedom, enabled by her inheritance from her wealthy grandfather. She loved her motorcycle and was involved in racing. She decided to become a pilot after witnessing a woman crash her plane, because she wanted to prove everyone wrong who said that women couldn’t fly!
A modern-day woman that I spoke of is Emily Calandrelli. She grew up in Morgantown, West Virginia and attended West Virginia University. As a student, she won numerous academic awards. She became a Truman Scholar and even attended the Massachusetts Institute of Technology (MIT) where she obtained an M.S. degree in Aeronautics and Astronautics, as well an M.S. degree in Technology and Policy in 2013.
In 2011, Calandrelli was awarded the René Miller Prize in Systems Engineering. As a Harvard NASA Tournament Lab visiting scholar, she assisted organizations in using crowdsourcing to solve technical challenges.
After initially thinking it would be unladylike, she became a host of Xploration Outer Space in Fox‘s Xploration Station educational block in 2014. In April 2017, she made several appearances on Netflix episodes of Bill Nye Saves the World.
Calandrelli almost let limiting beliefs stop her. Thankfully she didn’t!
Emily Calandrelli – aka The Space Gal- embraced curiosity to show up, not only for herself, but for others.
She has built a great following!
Just recently she was in the news for definitely showing up to make change!
As a woman who breastfed and who used a breast pump, I want to celebrate Emily for showing up for breastfeeding moms!
Emily took a trip after she recently had a baby. She packed her pump, her empty bottles and some gel ice packs.
She went through security and a TSA agent stopped her – and said she had to get rid of the partially frozen gel packs. Then he proceeded to ask where her baby was!
What a great example of someone NOT exercising curiosity!
If you have ever pumped milk you will understand why Emily took a stand.
Without those gel packs, even if she could pump, her milk would spoil before she got home to her baby.
She posted online about this, took it down and then decided to repost it. She showed up.
Soon she was getting interviewed by media like Fox News, CNN and even got the attention of a senator. And now it has become an even larger advocacy story!
She, like MANY before her (including Dr. James Barry, Bessie Coleman and Mary Riddle), made a decision to show up, not only for herself, but others!
Curiosity is my superpower.
It can be your superpower too!
Showing up can be daunting; channeling curiosity can make it easier.
Our minds are very powerful and too often we blame inaction on lack of motivation, procrastination, fear, imposter syndrome.
That cold shower idea from Paresh Shah- I now call it the “cold shower principle”. That principle is part of my Sign Up, Suit Up and Show UP process.
There is science behind taking a cold shower – and in my keynote I talk about why those in aerospace and in manufacturing canlearn about the power of our minds to show up in real life and online for networking and sales!
The Cold Shower principle applies to networking, social media posting and video.
Taking a short cold shower or jumping in a cold lake or ocean first thing in the morning isn’t easy but doing it consistently over time will make it easier. It is about consistency and commitment. Ditto for networking and sales.
It gets easier because you start to see the benefits.
So, take a cold shower; make that phone call; show up on video and remind yourself that limiting beliefs are all “BULLSHIT”!
As Eleanor Roosevelt once said, “I think at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift would be curiosity.”
My gift to you:
Tell yourself a different story – one in which you are the hero!
Ask more questions: Be curious, not judgemental!
SHOW UP, for yourself and others!
And ask yourself this:
Is YOUR sky really a limit?
Selfie – Selfie -Everywhere a selfie!
We think they are new, but there is actually a longer history to them and a reason why they may not always be as narcissistic as one might think.
June 21 is National Selfie Day – so let’s look at the role they play in marketing tool and connecting.
But first, some historical context:
People took self-portraits way before Facebook and smartphones were even thought of. American photographer Robert Cornelius took a self-portrait daguerreotype (the first practical process of photography) of himself in 1839 and this image is also thought to be one of the earliest photographs of a person.
Russian Grand Duchess Anastasia Nikolaevna (aged 13) took a self-portrait in 1914 using a Kodak Brownie box camera (which was invented in 1900) and sent the photograph to a friend with the following note, “I took this picture of myself looking at the mirror. It was very hard as my hands were trembling.” Historically, she appears to have been the first teenager to take a selfie!
The modern-day selfie was invented when a group of Australians created a website and uploaded the first digital self-portraits onto the internet in September 2001.
The first broadcasted use of the term “selfie” to describe a self-portrait photograph, occurred on the Australian internet forum (ABC Online) on September 13, 2002. The anonymous poster wrote the following, along with posting a selfie of himself:
“Um, drunk at a mate’s 21st, I tripped over and landed lip-first (with front teeth coming a very close second) on a set of steps. I had a hole about 1cm long right through my bottom lip. And sorry about the focus, it was a selfie.”
A Hollywood cameraman named Lester Wisbrod claims he is the first person to take celebrity selfies, (a self-taken photo of himself and a celebrity) and has been doing so since 1981.
And now in 2022, selfies are a part of brands. They are the foundation of Instagram and maybe even TikTok – and to a lesser extent, Twitter.
And when used to also shine a light on others and even Great Work you are doing – to reference Dr. Amanda Crowell– there is much potential in them! They can help build community, showcase others, and celebrate people doing great things. As keynote speaker my goal is to help businesses, organization and individuals Show UP using a simple three-step process: Sign Up. Suit Up. and Show UP using curiosity as a tool and certainly selfies can also provide a way to help you do just that.
According to Wikipedia, a selfie is defined as follows:
“… a self-portrait photograph, typically taken with a digital camera or smartphone, which may be held in the hand or supported by a selfie stick. Selfies are often shared on social media, via social networking services such as Facebook, Twitter, Snapchat, and Instagram.”
A fellow livestreamer and social media rockstar Russ Hedge is a Marketing Coach and may love selfies as much as I do. He has his own hashtag related to selfies (#Russselfie) because he takes so many of them! He loves taking them so much because he seeks to inspire others to connect.
My friend and leadership mentor Nathalie Gregg – the founder of the #LeadLoudly movement and author of a book entitled “Leading in Stilettos”, also started taking selfies recently because she believes it helps her connect with her tribe.
“The #selfie is a powerful #marketing tool! It invokes the power of storytelling through visuals,” says Gregg. She says it also creates a unique opportunity to:
- Share a branded experience
- Increase engagement on the platform
- Improve likability that leads to conversion
- Makes user generated content soar!
“My goal was to catapult the 3 V’s of personal branding through selfies for the #LeadLoudly Movement! My goal was to accelerate my #voice, #value, and #visibility!”
After completing the #niche assessment with Maiko, Gregg was completely shocked she wasn’t the archetype she had expected. She thought she was Community Builder (which she does well) BUT in fact her main archetype is New Content Creator!!
“So, I had to show up differently! It was now time to execute!”
She contacted the Selfie Queen, Rebekah Tozer and they went to work!!!
“Rebekah has an incredible selfie system for personal brands that I paired with her Sound Check System!”
Gregg says as a leader her level of development, engagement, and connection will always set the bar for what is expected. “I have leveraged selfies to celebrate my teams’ success. It serves as a constant reminder of our vision and standard of excellence! When challenges occur, I reminded them to remember the celebration selfie when we exceeded our goals!!!” Gregg also leveraged selfies as a networking tool to break the ice in person and online.
“In person, I will ask the person their name and for a selfie to commentate our conversation. I usually post it on Twitter.
Online, to curate conversation, my selfies celebrate #women owned businesses while featuring their product. This has started a conversation with other female entrepreneurs about creating content that converts.”
And so, now you SEE the Queen of Leadership showing up online with some selfies that also celebrate others, support businesses and pull back the curtain to her personal life – including the amazing Buster who lives with Nathalie’s mom, but is definitely very attached to Nathalie!
Gregg does love her Starbucks, as well as some local coffee shops. And she is now shifting from a Twitter Chat to Twitter Spaces, so don’t miss it Thursdays at 7 p.m. EST
Rebekah Tozer, is a Brand Strategist who teaches a workshop called “Selfie Systems Guide” where she helps her clients Debunk Selfie Myths and shares the secret to using them effectively as a marketing tool for your personal brand. She also shows you how to create a month’s worth of branded content in less than HALF the time (less than 10 min a day!) and position you so your ideal clients see you as the perfect solution to their problem. This includes 30 days of posts/video prompts to start turning your selfies into sales TODAY!
“Selfies are not dead,” says Tozer. “In fact they are a powerful marketing tool for personal brands. Selfies are free and fast and long gone are the days of just the typical look cute cheerleader selfie. Your audience needs to see your face. Our brains are hardwired to see and notice faces. A face will stop the scroll. Thank you science.
“ Your brain also loves variety. So variations in your selfies are important for visual interest. When your selfie and your messaging can match, that can create a vibe for your brand!”
Tozer says every personal brand needs a power pose selfie on a regular basis.
“Power Pose tends to be a pose that evokes confidence. directness, and “I got this” attitude. A power pose means taking up space with a tall posture showing confidence.
Oftentimes I ask people how do you posture to show power whether you’re a parent, a coach, an online salesman.
If you can’t strike a power pose for yourself then who will believe your power pose with your selfie?
Tozer says it’s important to match your selfie to your message.
“If you’re taking an inspirational message or an encouraging message or an authority message, be sure and take a selfie or use a selfie that matches the presentation,” she says.
“When it comes to your brand, you have your voice, your brand voice, the visuals of your brand and the vibe of your brand. The essence of a selfie can represent all of those. And when a good selfie is matched with the right message, your message becomes that much more impactful.”
Look at your selfie like a marketer. Think of your selfie as a product versus just a picture of you. “There are many types of selfies, but before I share the types of selfies, let’s talk about taking a good selfie. We already talked about the power pose. The next thing you should be aware of are the angles of your body… Think about your body, your arms, your legs, how can they extend from the body in an angled position? Think triangles with your arms and the legs and check your arms and legs to expand away from the body into triangles. You can also cross arms and legs across the midline of the body. This creates visual interest in composition.”
Best tip: Your selfie doesn’t need to be perfect!
Instead, it needs to be larger than life: channel and leverage your inner character, the characteristic that you’re trying to share in the selfie.
“Think about emojis. Channel the emojis and get really good at stepping into being the feeling the emotion that you want to share in your selfie. Your audience will reflect that back.”
Tozer also has Selfie Systems!
“Using a selfie with your messaging system will help you create content that is quick, resonates with the audience and helps you be paid because it’s not enough to just be seen.
Myth number one: selfies are all about me.
“I don’t want to shamelessly self promote,” says Tozer. “Selfies are not all about you. They’re in fact about your audience if used intentionally.
“Selfies can be about your ideal client when used to mirror your clients emotions or experiences. Use your selfie to show the story, the voice or the vibe of your brand. And let your message tell the story or the voice or the vibe of your brand.
Tozer says when you use both together your message is more impactful. When creating a content plan, you want to include your visual which is your selfie, or other photos or graphics.
Myth 2: You must create new and exciting content every day. “Good content is actually repetitive content,” says Tozer. “Your overall brand message should not change. And the real secret behind this is making content systems work with a strong brand message AND your selfie. “
Tozer offers 10 ways you can use your selfie and your content:
- social media posts
- carousel posts
- email header
- email signature
- branded gif
- sticker cover photo.
- reel or TikTok
- YouTube thumbnail
- your profile picture
- social media ad
These are 10 different selfie types every personal brand needs in their marketing plan:
- the critic,
- the entertainer
- the VIP
- the teacher
- the influencer,
- the host
- the sage
- the emoji
- the expert
- the cheerleader
Tozer’s selfie systems help you take those 10 Selfie types and use them with 30 prompts that match each selfie type to quickly have a month’s worth of content using your selfie!
Cosmopolitan featured an article that lists the following as 5 Flawless Tips to Taking Your Best Selfie:
- Look up toward the camera.
- Extend your head away from your neck.
- Instead of holding your phone in front of you, hold it to the side for a flawless angle.
- Relax your mouth, and exhale, blowing air through your lips.
- In your selfie-ready position, slowly spin until you find your best light. Then, snap away!
One of the best ways I have used selfies is to also meet cool people and then keep in touch via posting a selfie on social media!
One of my favorite stories is about meeting Ron Tite. When working as the Advertising and Promotions Manager at Cypher Systems Group, my co-worker Natasha Vandenbroucke and I attended an event with the Association of Fundraising Professionals (AFP) and Ron was the keynote speaker. I saw him before his talk, grabbed a selfie and then was blown away by his talk. That selfie was the beginning of a great friendship and he played a big part in me attending Heroic Public Speaking.
He was also a guest on my #ShowUP with GailNow LIVE recently and our selfie was part of that show, too! It is the selfie that tells a great story and certainly showcases our personalities.
I have many more stories about selfies – including impromptu selfie lessons and just starting conversations with people at events over a selfie! I love to include others and celebrate them – often people who need to be the spotlight by shy away for showing up alone!
Selfies are part of a cultural phenomenon and people often use them, like myself, to be part of a group, make others more comfortable while being in a photo, celebrate participation in an event, and quite frankly, it’s become a way to celebrate my 3 step process: Sign Up, Suit Up and Show Up. It is OK to own our power and celebrate some of the great things we are doing. We need to show up, not just for ourselves, but for others, as well. Taking part in photos and posting them are all part of celebrating some of the great things we may be doing, which in turn will help others to join in as well.
Of course there are stats to further explain the Selfie Trend!
Key Selfie Stats – Editor’s Choice
- 92 million selfies are taken every day, accounting for 4% of all the photos taken (2.3 billion) daily.
- Over 50% of millennials have published a selfie at least once. Over 95% of young adults have taken a selfie.
- Individuals spend 54 hours a year (or 7 minutes a day) taking selfies.
- People smile in 60% of selfies.
- An average “selfie-taker” is 24 years old.
- Women take 1.5 times more selfies than men.
My favorite stat is 52% of adults have never taken a selfie, 4% take it daily.
I fall somewhere in between; not daily, but certainly weekly. And they are a great way to meet people!
I did some social media ambassador work recently for an event at Wolfhead Distillery with the #SimplyQueen tribute band and I did a selfie-style video at the end of the show.
People loved it and were so happy to take part.
We need to build connections and selfies can help.
Selfies have been steadily gaining in popularity since they came into existence in 2010. We can expect selfies to affect related industries in the future even more. For example, smartphone manufacturers already leverage the use of selfies in their ads and promote new devices by incorporating ever-improving selfie cameras.
Photo editing apps and filters will keep improving and become easier to use. Developers will base the apps on artificial intelligence to automate photo editing, which will make creating beautiful selfies accessible to everyone.
Happy National selfie Day – not just on June 21 but EVERYDAY!
Trade shows are BIG business!
They can also lead to results if you are ready to Sign up. Suit Up. And #ShowUP!
Here are a few facts pertaining to trade shows according to the Quality Logo Products Blog:
- 90% of participants go to trade shows to find new products and services
- Businesses in the US took part in 6.4 national events in 2021
- The typical trade show visitor spends 8.3 hours looking at exhibits
As I said on a previous LinkedIn post, “Digital is more targeted, but when you walk a trade show floor, you never know what you might “discover”. As much as I value social media and digital, I do know how powerful in-person meeting and events can be!”
Curiosity has always been a very big part of who I am and it led me to journalism which in turn has provided me an eye for a good story – and how to make sure a booth stands out in a crowd.
My background and ability to show up online also garnered me an invite to be part of the Champions Circle (ambassadors) for Plastics Technology Expo 2022 or PTXPO.
This was a dynamic trade show created for decision makers paving the way for plastics processing throughout the entire North American supply chain. I was joined in this circle by Rich Oles, Amanda Wiriya, Tony Demakis and Gregory Boston.
Trade Shows are a big part of the Manufacturing Industry. Not everyone grasps it, but attending trade shows as an exhibitor contributes greatly to a business’ marketing strategy, whether they’re a multimillion-dollar corporation or a startup, just trying to get their foot in the door.
According to vFairs, there are many reasons why attending trade shows are important. Attending a trade show helps you:
Assess your position in the industry
No matter what industry or market you are working in, it is important to know where you stand. You need to know what direction you are heading in. It is also important to understand what works and what doesn’t work for your brand.
Expand your customer base
- One of the best reasons regarding why exhibit at a trade show is the lead generation and sales opportunities it provides. Exhibiting at trade shows is expensive but if you walk away with a larger customer base, it’s worth the investment.
- Establish brand recognition
- Few things are more important in business than branding. This is especially important in markets that depend on reliability, reputation, and brand loyalty. Exhibiting at a trade show will give off the impression to your audience that you are reliable and serious about your business. Being able to afford a presence at things such as events and conferences is something well-established businesses do, so doing that will put you in that league.
- Access important prospects
- If you’ve been trying to generate sales in the traditional method of using the telephone, direct mail, or even e-mail, you often know how it goes. Some people don’t appreciate direct marketing, as it interferes with their daily schedules and routine. A lot of people also get tired of the in-your-face approach. This is not a problem at trade shows.
In a blog featured on the Building Products Ecosystem Unboxed site, they highlight that it’s important not to just attend a trade show, but have a strategy (leading up to attending, during attendance, as well as after attending). Attending trade shows definitely costs companies money, as well as the time and energy of their employees. A strategy also helps someone return from attending a trade show without feeling exhausted and wondering what the point of attending the trade show was.
While digital and virtual are important, there is nothing quite like the power of showing up in person and it is a whole other experience altogether! This is also very meta – since I attended Plastics Technology Expo 2022 (PTXPO) in-person and also posted on LinkedIn, Twitter, Instagram and even Tiktok. (Attending this trade show in person allowed me to observe so much more than through a screen and there is so much to be said about the energy one feels while walking a trade show floor!)
I also did two Live shows at PTXPO, plus a few video interviews. I managed a quick live interview with Ray Ziganto show who “showed up” at PTXPO.
You can catch that interview here and from the trade show floor I interviewed Dan Sweatt. Marketing Manager with Gardner Business Media, Glenn Starkey, President of Progressive Components, Brian Bendig of Cavalier Tool and freelance writer Cynthia Kustush
My time at PTXPO included many connections with people from Gardner Business Media.
Let’s just say I’m also on a journey of discovery!
That is what Allison Kline referenced in a pre-show interview on #ShowUP with GailNow LIVE.
So yes, I also conducted pre-show prep.
In a recent networking event I attended, my friend Chuck Coxhead said that when he recently attended a trade show, he said.. .”what would Gail do?” So he decided to do live hits at a trade show! wondered what I would do and decided to do live hits.
I also picked up trade show tips from people like my friends, Jake Hall and Chris Luecke, as well as from this quote by Alyssa Mertes (a promo expert who has had work published for the Promotional Products Association International and the Advertising Specialty Institute):
“Trade shows have been around for hundreds of years, and for good reason. There’s something about meeting people face to face that can really encourage you to try something new. You can think of trade shows like the professional version of Comic Con. It’s the chance for people in the same industry to mix, mingle, and see what’s new and exciting.”
Few people know just how amazing trade shows really are, so let’s dive into some of the most fascinating stats. You might just be ready to try this marketing strategy for your own business!
Some stats of interest:
- 46% of trade show attendees are in executive or upper management roles. (Source: Lincoln West)
- 52% of attendees are more likely to enter an exhibit if they’re offering some kind of giveaway or freebie. (Source: Princeton Marketing)
- 82% of trade show attendees have buying authority. (Source: Excalibur Exhibits)
- 74% of attendees believe engaging with the exhibitors makes them more likely to actually buy the products/services on display. (Source: Hill & Partners)
- 79% of attendees believe going to a trade show helps them decide what to buy. (Source: Graphicolor Exhibits)
- 49% of trade show attendees plan to buy at least one of the products or services on display. (Source: Excalibur Exhibits)
- 77% of executive attendees find at least one new supplier at a trade show. (Source: Sage World)
- 74% of consumers are more likely to buy a product later after seeing it at a trade show. (Source: Highway 85 Creative)
- Trade show attendees will tell more than 6 people about their experience at the event. (Source: Graphicolor Exhibits)
- 38% of attendees will visit a company’s website after visiting their booth at a trade show (Source: Event Marketer)
- 30% of attendees will wear or use the swag item they received at a trade show (Source: Event Marketer)
- 34% of attendees in the United States are “very satisfied” with their experience. (Source: Hill & Partners)
Trade shows, exhibitions, and events bring in about $13.2 billion US every year, and it’s an industry that continues to grow. If you’re an exhibitor, you want to come up with a plan so you can really make an impression and wow prospective clients. It also doesn’t hurt to have promotional giveaway items to hand out to everyone who comes to visit your display
Who knows? Maybe you’ll be another success story to add to the numbers!
Guttman, A. (2018, May 30). U.S. and Global Trade Show Marketing – Statistics & Facts. Retrieved from, https://www.statista.com/topics/1498/trade-show-marketing/
I began my professional career as a journalist at the Toronto Star, then moving on to the Windsor Star, where I used her innate curiosity to delve deep into news, features, entertainment and human interest stories. It was in the fast-paced world of journalism that I developed the ability to not just ask any questions, but the right ones! And when it comes to trade shows you also must ask the right questions!
This (recovering) journalist knows how to use curiosity to celebrate innovation – and turn obstacles into opportunities by helping to transform businesses for extraordinary results.
Curiosity is also the foundation of my 3 step process: Sign Up, Suit Up and #ShowUP!
I now use storytelling (developed as a journalist), in my manufacturing world as a social media strategist and Keynote Speaker, helping others to #ShowUP, tell their story and exercise their Curious Brain!
I connect my curiosity to transferable skills and also to jumping into the world of moldmaking and now Plastic Injection Molding.
TRANSCRIPT FROM #ShowUp with GailNow Live show with Allison Kline-Miller and Madeline Kline.
*Transcribed by Otter so some verbiage may not be 100 % accurate.
Listen to show here.
So let’s start right out of the gate with the exciting news. That is next week. PT Expo is starting. So Alison, let’s Why don’t you talk about your title. And give us a bit of a snapshot of this exciting trade show because this is kind of a big deal for trade shows in the plastics world. So
So yeah, you know, we launched PT Expo, less than a year ago, actually, we started the launch of it last May. And it was really after research into the industry and talking with attendees and exhibitors. And there was just an obvious desire for plastics processing event in in the Midwest, that was more often and then once every three years with NP II. So that’s why we we launched it, it was it was definitely a demand from the market. And we very intentionally are going two years on and then we’ll skip NP and have the Amira mold event, which is another gardener event that we’re that we’re really proud of. And then two years on one year off. So we’ll be on that cycle and have a really great partnership with the plastics industry association, who will be at Pt Expo and are supporting us in this in this event.
Unknown Speaker 8:22
So a miracle will still be happening.
America will be happening. Yeah, on off PT Expo years. So that’s our plan, we still feel like it’s really important to connect that tool and dye industry in a very, you know, unique way in that industry is is so fraternal, and we want to still provide that that opportunity. So we have the American Pavilion at Pt Expo. But it’s a very different thing than the American Old kind of standalone event. So we do want to still provide that opportunity.
Unknown Speaker 8:55
That is great. Well, let’s talk about an air mold. And over to you, Madeline because a lot of this all started I bumped into you and your dad, Rick as I was going in one day, and I didn’t know who your dad was. And I think I said something the effect of hey, you’re a big deal. became our friendship.
No, I remember it. Well. It was first thing in the morning. I know we took some pictures. Our publisher for plastics technology, Brian Delahunty was there. But it’s been great being connected with you. And I’m really excited to be here and talk about Gartner and PT Expo. This is really exciting.
Unknown Speaker 9:32
Well, let’s talk about we’ve heard from Allison talking about the event. Now you were more in the sales side. So can you talk a little bit about your role and maybe a little bit about trade publications because we also were discussing pre show about you know, people think oh, print is dead and everything’s digital and my background I came from a print world but it transitioned into more digital social media. But I think there’s room for what I call the pie. You know, we want the whole pie and not just individual slices. So can you talk about your role and trade publications?
Yeah, absolutely. So I joined onboard with Gartner in the summer of 2020. I was my background was in sales and account management, I was selling research advisory services. So I really didn’t have any experience selling advertising. But I also I remember, I watched your chat with Christina and talking about you know, every industry, if you look closely enough, has trade publications and a huge industry around it and media supporting it. So I absolutely think prints an important piece of the pie. I’m personally a huge fan of print, I’d get magazines delivered to my house, I love a paper book. But it’s been really great, you know, working with advertisers and understanding their marketing campaigns, and how we can leverage different types of mediums like social media and email, digital, I think prints a really important piece of that, too.
Yeah, and that’s great that you mentioned because I did have Christina on the show previously. And, you know, we both come from, you know, we’re print was that’s all there was, but where I think the magic happens when you can marry the two of using print using digital using social using trade shows, and then start bringing all of that together. And, and that’s where it comes to where you were saying, Alison, maybe if you could just explain a little bit more about your role in the trade show your of your official role and what you do. And let’s put some context to trade shows, because PDS was like this is this is a big item for Gardner to take this on, because it’s so massive. Why don’t you talk a little bit about your role in trade shows and how beyond PT Expo, what you’ve done and trade shows, and maybe some tips for people that are listening, because we have a range of people I know in the audience that are, you know, from marketing, but some people outside marketing, you talk about the value of trade shows.
Yeah, just real quick to piggyback what what Madeline was just saying, we always describe print media is one of the few places where discovery can still happen, where you find something that and I think trade shows would fall into that category to where you find something that you weren’t necessarily looking for. Right, you may be perusing through the magazine and you discover something that’s, that’s new or a new innovation that obviously we are super into content and the value of quality content. But our writers are writing about things that people are discovering as but but when you go online, you have to specifically look for topics you have to already know about it right. But in print medium, you you discover things that you that you may not know and I think trade shows are similar in that vein, where you know, you’re walking through the hall and you stumble upon, you know, a new a new product or service that might help your business. So yeah, so back to me. So I’m the chief events officer at Gartner. And I started I actually studied at Ohio University. And I studied organizational communications and Spanish but the Spanish was really, because I wanted to study abroad, I studied in Mexico, and I studied in Spain, and just wanted to have that experience in college. But Orbcomm was very specific because I wanted to be part of our family business. So gardener Business Media was was launched established in 1928. With modern machine shop, magazine, I’m part of the fourth generation generation Madeline’s part of the fifth. So we’re really proud to be part of a family business that’s lasted that long, because so many of them fail in the second and third generations. And Madeline and two of her brothers are part of our fifth generation. So that’s, that’s pretty exciting for us. Yeah.
Unknown Speaker 13:44
That is, and you know what, I think now’s a good time, I’m going to put this up because this is probably a good quote to reflect on. And then we can talk about this because this goes back to 1928. So let’s put this up on the screen. We have Don Gardner who said, time passes, conditions change, the world progresses, and those who are found keeping pace with the new order of things are those who are young enough in mind and spirit to recognize the value of the new and to make themselves a part of it.
Yeah, Gail that that quote was in the first modern machine shop magazine that was ever published. And when we found that it just resonated so much with with our internal DNA as a company and who we are we have it up on the wall in the lobby of our organization and pretty much any major presentation that we put together that that quotes a part of it because it really does embody who we are so I love that you that you have that and brought that up. Thank you.
Unknown Speaker 14:44
Well, when I saw it, it certainly did resonate because everybody I’ve met connected with a miracle connected with PDF so so far is that there is that sense even if they’re not you know Gartner DNA they are like a Christina Ryan, there is this sense of that you just have this culture of family. And a lot of times people talk about that. But you know, I would say, Are you walking the walk as well. So Madeline as sort of the younger generation as well coming up, can you talk a little bit about what that meant to you and be part of a family business because some people choose not to be part of a family business. So what made you decide you wanted to be part of this one
Unknown Speaker 15:28
I am so happy to be working for my family’s business. But honestly, it wasn’t something that really crossed my mind or that I really knew I wanted to do necessarily an opportunity presented itself to manage the East Coast territory. I was kind of at a point in my career at my previous company where I was needed to make a decision, if I was going to stay there. If I was going to interview if I was going to stay kind of in like the tech world where I started my career. And when this opportunity came up, it seemed it’s perfect. It’s amazing to be supporting my family’s business, it’s an outside sales role. So I get to really meet my customers and get to know the industry. The people have just been so wonderful. And I love that quote, I think it’s so relevant. And especially being in the plastics industry, where there’s so much innovation and change, being a part of that new order of things. Just feels like a really important part of being in the industry.
Unknown Speaker 16:31
Yeah, and I just put up that that you’re currently they’re currently members of the third, fourth and fifth generation of Don Gardner’s family actively working there, which is, that is very powerful. You know, I just want to think about that, that family, a family business that can withstand the test of pi two is is quite remarkable. And that, that is, quote, really pointed is something that you’re living today, one of the things again, that I’ve noticed, and it started with Christina is when I started seeing her on Twitter and doing videos and doing posts and she just, she’s so she jumped in there and did it. And that’s how you, that’s how you have success, you have to be willing to take those risks. And I know, there’s people we’re gonna hit to the comments in a few minutes again, because I know there are people that there’s a great quote from, and I’ll see if he’s in the comments. And David Pustaka taught me this one, you want to be the red m&m in the bowl of green, which means you want to stand out sometimes, and some people find that difficult to do. But when you show up, which is what I talked about, it’s so powerful and, and like I said, even bumping into your mom and your dad and talking to you and saying, Hey, can I grab a selfie? And I used to get teased about selfies now I own myself, met people, and then I post them later. And I mean, people did they do love it. I’ve shown up at events and they go, Oh, are you gonna take a selfie? So I’m like, okay, so
it’s hard though Gail to get out of your comfort zone, right? Like we were, we’ve all got our things that we’re used to and that we’re conditioned to and to break free like Ryan and I, for PT Expo started doing these, these video updates. And that is not a comfort zone place for me. I was really uncomfortable when we first started doing it and you get more and more accustomed to it. But I think it’s such a great medium to talk about the show and talk about what we’re doing and you know, quick especially with COVID That’s really what it was born out of. There are so many questions about what was what changes are happening so fast and the man that COVID mandates and restrictions were changing so fast that video it wasn’t was the most efficient way to get those messages across. But it’s hard to get out of your comfort zone.
Unknown Speaker 18:48
It is and you met anger was it I know anger is in the comments in anger, hated video. Now she has a live show. She does video she’s and it has changed. I know she’s talks about that on her show. She does a weekly show about networking and how she’s met incredible people through videos. So and I know she’s I think doing a video challenge. So anybody listening might want to go follow along and Ingor also does some LinkedIn coaching as well. So
Unknown Speaker 19:15
yeah, I have to give a compliment to you to Gail because I feel like you do some you do some things I guess well, you’re I’m so excited video where you’re dancing and lip syncing. And it’s great, right? Like but but that’s, that’s something that’s hard for most people to be brave enough to do. And you do it and you do it well, and I think people people respond to it. So I appreciate your you know, willingness to kind of put yourself out there.
Unknown Speaker 19:38
And you know, I also tell people I’m worth needs to because I’m more comfortable with it. So I will do the Tick Tock videos and you don’t have to start there. So I don’t feel you have to go that’s my personality and more and more I started I used to sort of go oh, you really should be professional and someone said Yeah, you should be used so that’s me because if you saw me if my friends would like if you Meet me. It’s not like I’m going to do one thing here. And then when you meet me, I’m different. Like, I’m pretty much the same. Wherever I am, it’s a good place. Yeah, and I think it’s that’s Ellison. I’m so glad you said that because people may hear that. It isn’t easy. And it takes sometimes you know, stepping out and my son has even said that to me, says Mom, you’re more Gen Zed than I am because I do more social media. I do more video I do more Tik Tok, but he understands the algorithm and how Tik Tok works. You really get fun and yeah, that’s a whole I’ve done a workshop with him on that. And it’s fascinating because yeah,
Unknown Speaker 20:39
was he in the opening video? Was that your saw?
Unknown Speaker 20:42
He wasn’t but he created that opening video he did. And when he created a crisis, I don’t know my I might be I don’t know if it’s gonna be me. I don’t think and I go let me see it. I would laughing because you can’t afford it yourself. Right?
Unknown Speaker 20:57
I thought it looked like a like a son. Like I roll like Who invited this?
Unknown Speaker 21:02
He’s actually a famous YouTuber and his name justice escapes me at the moment….. It’s Cody Ko
Unknown Speaker 21:12
no idea for like kids. Probably no, but I don’t know.
Unknown Speaker 21:15
We have I can’t believe I’m watching the comments blow up so but you guys are so great. So we’ll get everyone that comments. I’m gonna come back over there. But I do want to ask Madeleine about social media and because you being of the younger generation, but also I do recognize it’s not not everybody uses it in the same way. And how do you find watching Social Media obviously, if you know Cody ko you, I know you must be on YouTube and using YouTube and are aware of the power to because Cody Ko is a YouTuber. So
yeah, I’m not I know his name. I’m not super familiar with his work, but I definitely recognize him. I don’t know. Social media is so complicated. Because I’m definitely an observer, I think I probably could be a little bit more active. But I love I find that a lot of really interesting people and companies and businesses. I think LinkedIn is a really interesting social platform, because, you know, people are using it for their work. But there’s also a lot of people writing like essays. And really, it’s just an interesting place to watch people kind of communicate. But yeah, I would say I’m more of an observer on social media. I’m trying to be more active. I’m definitely very thoughtful and considerate about what I put on social media because, you know, it’s it is so important to have a strong personal brand. And but no, I love it. I think it’s fun.
Unknown Speaker 22:41
That’s great. And, you know, that is a really good point. Because even on LinkedIn, I think there’s been only like, it might have gone up but one to 5% of people are posting the rest of the people are lurking and watching. So you think people aren’t at Oh, yeah, they’re watching and I discovered that with tick tock early on because he would say I remember I was doing a meeting with someone they said, You know, I follow you and tick tock and I was like, oh, because I kind of thought it was some little hidden play. I’ll just go over there. Do some fun stuff. And then I realized, oh, there’s a lot of lurkers. So now even though I
Unknown Speaker 23:11
follow you on tick tock, right.
Unknown Speaker 23:12
I just want to ask like, what do you do on tick tock? Because I’m not into tick tock at all. I gotta be honest. And so how are you using it? Or are you doing it professionally? Or is that more personally
Unknown Speaker 23:22
to me? There is no I don’t have a big divide between my first Okay, Russia, like to me, it’s like deal now is who’s who is my brand. So it’s, but I do have fun with it. I’ve done some lip syncs. I promoted the show today on that where I just did a fun with a green screen. I’ve done a whole mix of things so you can find it on Tik Tok. It’s Gale. Now you can find me pretty much everyone’s deal now. And I just have fun and and sometimes I share things sometimes i I’ve done dances, I’ve done trending dances, I’m probably going to be doing some in PT Expo. So stay tuned, I’m, I’m going to launch a few things. I think try it on too. And you know what the thing is, is more and more, it’s really important to take those risks and try things right. I’ve tried things on, you know, even on my live show, right? And that’s the best way to learn. And sometimes you Oops, that was a mistake or that didn’t work. But you can’t really do too much. Well, no, you can’t do some things wrong. You still have to use your common sense and and thanks. So
Unknown Speaker 24:19
let it live forever. It does. It does live forever. So we do and I will invite
Unknown Speaker 24:23
you the next time I have my son on when I do my tic tock work because I’ve done a couple of workshops with him and we’ve had some fun doing it and he tells the story of the thirst trap. So anybody that’s watched the show knows what both my story about that and his we have a lot of fun. My son he’s 19 and I just he’s definitely enjoyed my life and he’s a great video editor. If he wasn’t so busy, I’d have him editing more videos. So okay, let’s go over to Congress because like last time I saw there’s 23 comments. Some of them are chatter back and forth. So we will go through all the voting studio audience now. And we have because I know I left off with a Kristina Harrington is in the house. So Christina, if you haven’t met Alison Madeline, please connect with them. Christina does a lot of work. I know we crossed paths through the ERP world. And I’ll tell you I started an ERP networking. Barely I’m still just learning what the heck that world is like. We did have Sarah scatter Audrey’s new topic all about plastics because she could go to packaging and aisle for anybody you might want to go back and watch the show I interviewed with her she was phenomenal explain plastics in a way that everybody could understand. And then oak Katie’s that whatever group today mountain must be awesome. Yes, they are. Oh, now I know. You know this next guest is Cynthia.
Unknown Speaker 25:40
Hi Cindy. How are you?
Unknown Speaker 25:43
Love Cynthia. She’s amazing. I’m doing some work with her. She’s done some writing. Just amazing. She knows she knows moldmaking too. Yes. We have Bob Hawke. Like someone maybe you know, yeah. works for us. Yeah. And Cynthia says how are you? Oh, we have Okay, so shout out to our customer DME who will be okay. Christina, I will have to connect with her on that and make sure I check them out. So now that I know they’re connected to you. We’ll have to chat. Elizabeth is here. Local Elizabeth is also the queen of networking. She does a more local marketing here she has Perko marketing amazing person that knows how to use LinkedIn so well. And we have Christina Hello, lovely bait. Hello, Christina. waving to you. Great.
Unknown Speaker 26:34
I watched your your video with Christina Fuges was that three weeks ago?
Unknown Speaker 26:39
Yes, I think yeah, it was really good. Yeah, she’s I mean, we could have talked for hours she we have lots of chatter back and forth. Hello, Then we have Okay, so Taurus is such a great quote. So that was the Don Gardner quote Yes. We have also Elizabeth passing Good afternoon. We have a shout out from love our culture I would guess that so Marcus is always great experience working with Gartner businessman had been in a couple of times center over the years exhibitor and they were always able to accommodate yea, Marcus. Yes, he’s, yep, we have that you always treat its customers well, and be where your market spends your time. So this was we were discussing about where to be at and Ray definitely gets that. He’s, yeah, we’ll have to all connect up and do a big group selfie when he shows up it.
Unknown Speaker 27:37
We’ve got at Pt Expo, we’ve got big 3d pt Expo letters in the lobby. That’s our selfie station. So make sure you take some selfies in front of that and help us promote the show. Just for you. Just for you. You’re gonna call Dale selfie station.
Unknown Speaker 27:57
Yeah, I can do some selfie lessons. Because a lot of people I said they’ll come along to No, no, no, I got this. I said, my right arm though is I think going to be longer than the last one. Just so Euston people, how do you do that as it takes a while. Experience takes a lot of selfies. So we have a long quote here from Mike. So what do you say Garner views the undersea as partners that have been very supportive industry associations such as cam and BA through the year they have gone above and beyond for all the support of cam numerous times. Used to do your mold and Frankford sending her directories would cost can possibly $1,000 Garner at a booth at the show with several other publications. They ship the cam directories to their booth, no charge. Oh, I do know when when I was working with a miracle doing work with kavaler tool who’s another great local company here that shows up? Our guys were amazing. We needed to get a why should we get that? Because maybe they won’t do this therapy. But because you were just very helpful. I’ll just leave it at that. Thank you want to say that everybody will be sitting down for us because I know it’s very difficult especially to get closer to a show. It’s only so much. You have and yes, I think there’ll be lots of this countdown to hugging you next week. Oh, yeah. And Christina says, it’s so hard to get uncomfortable. Yes, it is. But I want to refer back to anger for anybody that wants to know how to get outside your comfort zone. She is a perfect example. Because when I when we first met she hated the like, and she did these video challenges. We had to do video every day if our days and she would say some that she took a whole day to work out to doing the video and posting it so it’s yeah,
Unknown Speaker 29:36
I just want to give a shout out to Mike too. He made that nice comment about Gardiner, but to thank him he brought to our attention just a few days ago that I’m sure you know Gail that Canada has lifted the need for the COVID tests as of April 1. So to all of our Canadian friends if you want to come to PT Expo and stay through April 1 There’s no need to get To get tested to re enter the country. So I appreciate Mike giving us a heads up about that. So we can get the word out there, he keeps
Transcribed by https://otter.ai
Showing up online can unlock opportunities for anyone, regardless of who you are or your station in life!
So, what does it mean to show up?
If you look up the phrase, you will find the following: to show up means to be conspicuous or clearly visible.
A few years ago, Rachel Wilkerson Miller, a journalist-turned-self-help-author wrote a book about showing up. According to her book, “The Art of Showing Up – How to be there for yourself and your people”, showing up is defined as the following:
“Showing up is what turns the people you know into your people. It’s at the core of creating and maintaining strong, meaningful bonds with friends, family, co-workers and internet pals. Showing up is the act of bearing witness to people’s joy, pain and true selves; validating their experiences; easing their load; and communicating that they are not alone in this life. It’s a concept that I experience on such a deep-rooted emotional level, I sometimes struggle to describe it. I know it when I see it, and I’m betting you do, too.”
It is therefore safe to say that showing up online is the act of creating and maintaining strong meaningful bonds with people with whom you build relationships with and meet online.
It is vital we Sign Up. Suit Up. And #ShowUP
A recent guest on my live show (#ShowUp with GailNow), Mitch Jackson is an awesome example of someone who truly shows up online! He and I met through the Speed Networking segment at a Social Media Event that had nothing to do with manufacturing or law (the sectors in which we both work)!
He is a disruptor; he applies his 35 years of practicing law to help and add value to consumers and clients who are doing the digital dance at the intersection of law, business and technology, including the Metaverse and Web3.
This award-winning trial lawyer has been described as the one of the best in the world at using social media! He has spoken at various events, including the Tony Robbins Business Mastery event several times and appeared as a guest or shared expert commentary on shows with Katie Couric, Anderson Cooper, Seth Godin, Peter Diamandis, and Gary Vaynerchuk.
Mitch is a consulting expert to the book, “Shame Nation,” written by Sue Scheff with the foreword by Monica Lewinsky and, a contributing author to the California Continuing Education of the Bar (CEB) “Effective Introduction of Evidence in California- Chapter 54 Electronic and Social Media Evidence.
During the show, something that came to the fore is that Mitch is truly a champion for sharing one’s story. Here is an excerpt from our discussion:
“…when the internet rolled out, we put up our first website around 1995. And about eight months later, and by the way, doing so allowed us to be one of the first law firms not only in California, but across the country that actually had a website where we are interacting with clients, we’re doing what back then they were called bulletin boards. And within about eight months, a million dollar case came into our law firm from that website. And once again, I’m like, okay, maybe there’s something to this internet thing. I love people. I love having conversations. I love storytelling. That’s why you and I connected. I think we have very similar personalities.”
Mitch believes that it is pertinent to show up online and having a digital footprint is something we should do!
“… digital has changed my life. It’s changed the trajectory of our law firm, and I don’t care what you’re producing, manufacturing, selling or buying. Having a digital footprint in today’s global economy is just such a smart way to spend your day.”
So, what is a digital footprint? According to Wikipedia, a Digital footprint or digital shadow refers to one’s unique set of traceable digital activities, actions, contributions and communications manifested on the Internet or digital devices.
During our discussion, Mitch mentioned that showing up online and developing a digital footprint has opened up so many business opportunities for him and his firm. He also mentioned that it allowed them to expand their brand, from local to global and for them to meet fascinating people from all over the world.
Mitch even listed a few different things that happened to him as a result of his digital footprint:
- 8 months after putting up their first website in 1995, his firm landed a million dollar client through the website.
- He was invited to participate on the first live video platform called Spreecastand as a result, found himself on shows with Katy Couric, Anderson Cooper, Peter Diamandis and Gary Vaynerchuk.
- His experience on Spreecast also allowed him to meet one of the founders, Jeff Fluhr, who is also the co-founder of StubHub, which is a major American ticket resale company.
As Mitch said, “I think what matters is the ability to make new relationships and build our brands, and create new opportunities, you know, by wrapping our digital arms around these digital platforms.”
Tradition, especially in the law, means a great deal.
Traditions bind us to people and ideas that came before us. They can attach meaning to the things we say and do. Unfortunately, tradition can also hold us back from addressing decisions that need rethinking. It’s acceptable to begin anew every once in a while.
Most people start law school intending to end up as a “traditional lawyer.” Whether they envision themselves attending to cases in court, drafting contracts, or otherwise serving the needs of the inadequately represented, they imagine reading, writing, and standing up for their future clients.
Most law schools also plan for you to end up as a “traditional lawyer.”
Mitch is anything but a traditional lawyer!
Although he practices law, he also truly shows up for himself and others online. As previously mentioned, he helps and adds value to his clients through the Metaverse and Web3, which is definitely not mainstream at all.
According to an article on Forbes.com, these are two terms that are generating a great deal of hype and excitement in the world of business technology today.
Here are the definitions provided:
In simple terms, web3 is the decentralized internet – built on distributed technologies like blockchain and decentralized autonomous organizations (DAO) rather than centralized on servers owned by individuals or corporations.
The idea is that this will create a more democratized Internet. No single entity will control the flow of information or “pull the plug” and kill a network, simply because they can as they own the hardware it’s running on.
The metaverse (or just “metaverse”), on the other hand, is really, at the moment, a shorthand for virtual worlds, where users can interact with each other and engage with apps and services in a far more immersive way. The term “metaverse” first appeared in Neal Stephenson’s sci-fi novel Snow Crash, where it described a virtual reality world.
When asked why he approached serving his clients in this very non-traditional way, Mitch responded as follows”
“Number one, I’m doing it because the consumers that are tapping in and watching the show or listening to the podcast, or watching this presentation in the metaverse, they’re getting a kick out of this new information and what they’re watching happen in real time. And then they’re gonna know that we’re actually good, genuine human beings who care about our community that care about our country. And I think from that comes the business from that comes to sales. from that comes the relationships and the new opportunities that just aren’t there. For people and companies that go through life with these binders on where it’s all about me, it’s all about me, it’s all about me, that’s great. But I don’t think that’s the formula or recipe for a life full of tasty biscuits. I just don’t think that’s the way to roll.”
He also shared an important story about how he started Hang gliding:
“So I grew up in Tucson, Arizona. During my high school football senior year, I was at a practice in August. It was probably 115 degrees and I was wearing full pads. This is back in the day where the coaches didn’t really let us drink water because it was making us tougher, you know. Next to my school was a mountain. I looked up during practice and saw these hang gliders. This is back in 1974/75. Watching these hang gliders fly off of a mountain in the cool desert breeze and thinking to myself, “That looks so cool; It’s like they’re flying around like eagles! This was just a few years into the sport. A buddy of mine remarked, “You know what? That could be us. We need to take hang gliding lessons!” We asked our moms and dads and they probably didn’t know what we were getting ourselves into, but they said it’s fine. And so the following week, we found ourselves down at a place called summit hut in Tucson, Arizona, that taught hang gliding lessons, and it was called Ground School. We did four weeks of evening ground school and we started to learn what hang gliding was all about.
Fast forward to about a month later, we were down in southern Arizona running down these big grass hills, with these hang gliders on our backs. All of a sudden, our feet were in the air and we’re not touching the ground anymore!
That was pretty cool!
Fast forward about a year after that and we were flying all over Arizona and California, and had acquired our expert hang gliding ratings. We were flying for hours at a time, miles above the ground.
Looking back, it was one of those situations where it was something I would’ve liked to do, but never thought I’d be able to. It would never have happened if I hadn’t taken those first steps! I don’t need to be an expert hang glider pilot, but I’m glad I got to taste the sport and see if it was for me.
What I learned from that is this: oftentimes, it’s just a matter of taking short, easy to digest steps. One step at a time, not really knowing where it’s going to take you, but you’re enjoying the journey and you’re having fun while you’re doing it. I think that’s super important!”
I think that’s a good reason to learn anything or to show up: it’s a matter of taking small steps and learning as you go! You don’t need to be an expert, but you can explore and learn something new. As we all know, growth doesn’t happen in your comfort zone!
So next time you find yourself thinking about showing up online: don’t agonize too much!
Instead, just start telling your story. Stay in your comfort zone at first, then talk about what you know. You may be surprised at how easy it can be to attract people when you are just being you because you know more than you realize!
We all have potential to be great, but we have to start! We have to be curious AND we must #ShowUP!!!