In the world of marketing, there are always new platforms and strategies being professed as the next “big thing”. It is not feasible to keep up with all of them, but every once in a while, one comes along that
When You’re Ready For Your Close-Up, Mr. DeMille
The classic cinematic quote “I’m ready for my close-up, Mr. DeMille” – taken from the 1950 classic film Sunset Blvd. – can be contextually applied to today’s world of effective marketing. How? Well, when it comes to marketing – especially