The same belief holds true with branding. We all have a brand. It may be online or it may be in what you say and do.
In a recent keynote Gail’s talk was entitled: Own Your Power: How your brand can change the world.
Some key components to branding start with telling your story:
- Your speciality, your skill, your focus – your passion.
- Be authentic. Be Bold. Be willing to stand for something.
- Build relationships – in real life, online and in everything you do.
“With @GailNow, we come up with rituals and a strategy, not just goals. It’s easy to come up with something that looks good on paper, but it’s not going to get you to your end result.”
Gail Robertson on far right during Open Streets in Windsor, Ontario, Canada – #YQG – she took over the city’s 15,000 follower Twitter account for a day to showcase the event. Shown here with Matt Senechal, Digital Marketing Specialist and Man on the Street, Jill Braido and Mary Rodgers, both with the City of Windsor.
Developing a brand takes time and often involves building trust and delivering on your promises.
GailNow can help facilitate a branding process- that goes far beyond your logo or tag line. Her background as a journalist has helped her to ask questions, be curious and look at things from another perspective.
Social media is now a major part of the “new media” that includes Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube and the foundation to all of this is still your website.
Content is still the foundation of any great social media campaign.
Contact GailNow to talk about how your story can help grow your business or organization